Market Trends of middle east snack bar Industry
Strong penetration of organized retail networks carrying a wide range of global and regional snack bar brands plays a vital role in the market's growth
- Consumption of snack bars in the region has been on the rise due to the changing lifestyles of individuals, which involve consuming smaller portions of food. Protein bars, being a healthier alternative in the snack bar range, have seen an increase in demand.
- The "good for you" claims have been the primary selling point for new product innovations and launches in the past years. With a wide range of options available, ranging from high-protein bars to added-fiber bars with no allergens, these bars remain a convenient way for consumers to improve their fitness, diet, and overall health.
- In 2023, an average snack bar will range between USD 1.36 and USD 10.89 in the Middle East. A snack bar is considered to be a high-end, premium baked product, which is less popular among the average Middle Eastern consumers due to its high price.
- Snack bars are versatile products often made, with cereals, fruits, and nuts being an ideal food format to deliver healthy nutrients, bioactive compounds, and dietary fiber to consumers.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Inclusion of superfood into the snack bar are driving the segment sales in the market
