Market Share of Middle East & Africa Fortified Bakery Products Industry
The fortified bakery products market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of fortified bakery products and trying to maintain their leadership position in the market studied. Major players in the market include Associated British Foods plc, Grupo Bimbo, Barilla Holding S.p.A., Britannia Industries, Dawn Food Products, Inc., Dunkin' Donuts LLC, General Mills, Inc., and Mondelez International, Inc. holding a significant share of the market studied and embarking on business strategies including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in 2021 Lesaffre inaugurated its 48th Baking Center in Dubai as part of its network expansion strategy to help customers in the United Arab Emirates and the wider GCC region in the development of their expertise and offer exposure to baking solutions.
MEA Fortified Bakery Products Market Leaders
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Britannia Industries
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General Mills, Inc.
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Associated British Foods plc
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Dawn Food Products, Inc.
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Barilla G. e R. Fratelli S.p.A
*Disclaimer: Major Players sorted in no particular order
