Military Fitness Training Equipment Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 0.99 Billion |
| Market Size (2029) | USD 1.44 Billion |
| CAGR (2024 - 2029) | 7.83 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Military Fitness Training Equipment Market Analysis
The Military Fitness Training Equipment Market size is estimated at USD 0.99 billion in 2024, and is expected to reach USD 1.44 billion by 2029, growing at a CAGR of 7.83% during the forecast period (2024-2029).
Growing awareness among the defense authorities regarding the fitness of the soldiers is the main driver for the market. Militaries are drafting specialized plans to execute their vision for the army, like compulsory fitness training sessions with customized equipment. The rising adoption of mobile and fixed fitness equipment by armies worldwide, as well as the growing number of troops, are important drivers driving this expansion.
The growing relevance of general well-being will considerably contribute to the military fitness training equipment market's growth potential. Also, there are mission-oriented training sessions in specialized places for the militaries. The mission-oriented training gives rise to the need for sophisticated, mission-focused fitness training equipment, which further aids the growth of the market.
However, various obstacles, such as a lack of standardization and the substantial investments required to put up these systems, may hinder the market's growth.
Military Fitness Training Equipment Market Trends
Mobile Fitness Training Equipment Segment is Expected to Register the Highest CAGR
The mobile fitness training equipment segment is expected to grow with the highest CAGR during the forecast period due to the various advantages it offers over fixed fitness equipment. Mobile fitness training equipment can be carried from place to place and can be installed wherever the military camps are present. The high revenue share is mainly due to an increase in demand for military training equipment for soldiers positioned in far away warzones, i.e., away from their native training zones. This is mainly due to the increasing global conflicts and the intervention of the militaries of some countries in other territorial conflicts.
Training with portable outdoor fitness training equipment is trending in the military, as the focus shifted to training in adverse environments to make the soldier's body withstand harsh battle conditions. It, in turn, is expected to help the growth of the segment in the years to come. For instance, in July 2022, BeaverFit attended IHRSA 2022 in Miami Beach, in which they displayed two of their leading outdoor and mobile storage solutions. One is a custom Shred Shed with a modular rig, and the other is the Nomad Beyond Trailer. It is the first time a leading mobile devices training solution was displayed at a fitness tradeshow.
North America to Continue Market Share Dominance During the Forecast Period
The deployment of US troops in various regions of the world due to the US engaging in various global conflicts is one of the major factors driving the increase in the market share of the North American region. There are compulsory fitness tests for US Army personnel. The US includes an Army Physical Fitness program with two factors: the weigh-in and the Army Physical Fitness Test (APFT). For Army personnel, they must take APFT twice a year, and they need to meet the minimum criteria to be eligible for promotions and transfers.
The US is also planning to increase the number of military personnel and also to increase the fitness standards of the military by 2028. For instance, in September 2022, after nearly 12 years of development, the new Army Combat Fitness Test (ACFT) became official. The Army Combat Fitness Test (ACFT) is the US Army's new fitness test, consisting of a deadlift, standing power throw, hand release push-up, sprint-drag-carry, leg tuck or plank, and a 2-mile run. The ACFT is intended to assess multiple fitness components required for combat tasks. On this note, in March 2023, BeaverFit opened a brand-new Soldier Performance Readiness Centre at Fort Jackson, South Carolina. The SPRC is the first of its kind for the Army Centre for Initial Military Training in the United States.
Moreover, BeaverFit was awarded a contract to supply a variety of equipment and infrastructure to the US Armed Forces. By July 2023, BeaverFit provided the Army with solutions such as manufacturing over 23,000 lanes of Army Combat Fitness Test equipment, supplying 2,000 expeditionary container gyms, and converting indoor and outdoor spaces to provide designated areas for physical training. It also offered classroom education, rehabilitation, and cognitive performance and provided 2,000 expeditionary container gyms.
Military Fitness Training Equipment Industry Overview
The military fitness training equipment market is fragmented. Technogym S.p.A., Life Fitness, TriActive USA, Rally Fitness LLC, and MoveStrong are some of the prominent players in the market. Several different players worldwide provide fitness training equipment for various militaries around the world. With fitness training being made compulsory in some countries, the players can focus on developing products based on the fitness preferences and drills of the militaries of those countries.
Market players can experiment with innovative mechanisms and better training techniques to attract new customers, thereby increasing their market presence and share. For instance, AmericanFitness.net is a government contractor in the US. AmericanFitness includes a complete variety of commercial-grade club-level gym equipment for high-traffic areas. AmericanFitness also provides a complete line of light commercial-grade equipment for moderately used institutional spaces. Cardio equipment, strength training equipment, free weights, cross-training equipment, fitness accessories, boxing and MMA equipment, gym flooring, and other items are available in the company's product catalog.
Military Fitness Training Equipment Market Leaders
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Life Fitness
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TriActive USA
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MoveStrong
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Technogym S.p.A.
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Rally Fitness LLC
*Disclaimer: Major Players sorted in no particular order
Military Fitness Training Equipment Market News
- July 2023: BeaverFit received a contract to build BeaverDome, a human performance facility for the US Air Force at Joint Base Lewis-McChord. The BeaverDome is a fully enclosed training facility complete with electricity, HVAC, and industrial ceiling fans. It includes six 40 ft BeaverFit Performance Lockers from the walls of the facility with internal equipment storage and rigging for strength and functional training, surrounded by custom rubber and turf flooring.
- July 2022: The US Army launched a new program to assist potential recruits in meeting the service's stringent enlistment requirements. The Future Soldier Preparatory Course pilot program, which started in August 2022 at Fort Jackson, South Carolina, provides education and training to assist American youth in overcoming academic and physical fitness barriers to military service.
Military Fitness Training Equipment Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
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4.4 Industry Attractiveness - Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Mobile Fitness Equipment
- 5.1.2 Fixed Fitness Equipment
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5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.2 Europe
- 5.2.2.1 United Kingdom
- 5.2.2.2 Germany
- 5.2.2.3 France
- 5.2.2.4 Italy
- 5.2.2.5 Russia
- 5.2.2.6 Rest of Europe
- 5.2.3 Asia-Pacific
- 5.2.3.1 China
- 5.2.3.2 India
- 5.2.3.3 Japan
- 5.2.3.4 South Korea
- 5.2.3.5 Australia
- 5.2.3.6 Rest of Asia-Pacific
- 5.2.4 Latin America
- 5.2.4.1 Brazil
- 5.2.4.2 Mexico
- 5.2.4.3 Rest of Latin America
- 5.2.5 Middle East and Africa
- 5.2.5.1 United Arab Emirates
- 5.2.5.2 Saudi Arabia
- 5.2.5.3 Turkey
- 5.2.5.4 South Africa
- 5.2.5.5 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
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6.2 Company Profiles
- 6.2.1 Technogym S.p.A.
- 6.2.2 Life Fitness
- 6.2.3 TriActive USA
- 6.2.4 Rally Fitness LLC
- 6.2.5 MoveStrong
- 6.2.6 Rogue Fitness
- 6.2.7 Gtech Fitness
- 6.2.8 American Fitness
- 6.2.9 Keiser Corporation
- 6.2.10 Outdoor-Fit Exercise Systems
- 6.2.11 Greenfields Outdoor Fitness
- 6.2.12 BeaverFit North America LLC
- 6.2.13 ProMaxima Strength & Conditioning
- 6.2.14 TRXperience, LLC
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityMilitary Fitness Training Equipment Industry Segmentation
The armed forces require specialized fitness equipment to maintain physical readiness, improve endurance, and enhance overall performance. Forces are utilizing portable and compact fitness equipment to deploy in remote locations. Items like resistance bands, collapsible exercise equipment, and compact suspension trainers cater to the needs of mobile units.
The military fitness training equipment market is segmented into product type and geography. By product type, the market is segmented into mobile fitness equipment and fixed fitness equipment. The report also covers the market sizes and forecasts for the military fitness training equipment market in major countries across different regions. For each segment, the market size is provided in terms of value (USD).
| Product Type | Mobile Fitness Equipment | |
| Fixed Fitness Equipment | ||
| Geography | North America | United States |
| Canada | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| India | ||
| Japan | ||
| South Korea | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | Latin America | Brazil |
| Mexico | ||
| Rest of Latin America | ||
| Geography | Middle East and Africa | United Arab Emirates |
| Saudi Arabia | ||
| Turkey | ||
| South Africa | ||
| Rest of Middle East and Africa |
Military Fitness Training Equipment Market Research FAQs
How big is the Military Fitness Training Equipment Market?
The Military Fitness Training Equipment Market size is expected to reach USD 0.99 billion in 2024 and grow at a CAGR of 7.83% to reach USD 1.44 billion by 2029.
What is the current Military Fitness Training Equipment Market size?
In 2024, the Military Fitness Training Equipment Market size is expected to reach USD 0.99 billion.
Who are the key players in Military Fitness Training Equipment Market?
Life Fitness, TriActive USA, MoveStrong, Technogym S.p.A. and Rally Fitness LLC are the major companies operating in the Military Fitness Training Equipment Market.
Which is the fastest growing region in Military Fitness Training Equipment Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Military Fitness Training Equipment Market?
In 2024, the North America accounts for the largest market share in Military Fitness Training Equipment Market.
What years does this Military Fitness Training Equipment Market cover, and what was the market size in 2023?
In 2023, the Military Fitness Training Equipment Market size was estimated at USD 0.91 billion. The report covers the Military Fitness Training Equipment Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Military Fitness Training Equipment Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Military Fitness Training Equipment Industry Report
Statistics for the 2024 Military Fitness Training Equipment market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Military Fitness Training Equipment analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
