Market Trends of Military Fitness Training Equipment Industry
Mobile Fitness Training Equipment Segment is Expected to Register the Highest CAGR
The mobile fitness training equipment segment is expected to grow with the highest CAGR during the forecast period due to the various advantages it offers over fixed fitness equipment. Mobile fitness training equipment can be carried from place to place and can be installed wherever the military camps are present. The high revenue share is mainly due to an increase in demand for military training equipment for soldiers positioned in far away warzones, i.e., away from their native training zones. This is mainly due to the increasing global conflicts and the intervention of the militaries of some countries in other territorial conflicts.
Training with portable outdoor fitness training equipment is trending in the military, as the focus shifted to training in adverse environments to make the soldier's body withstand harsh battle conditions. It, in turn, is expected to help the growth of the segment in the years to come. For instance, in July 2022, BeaverFit attended IHRSA 2022 in Miami Beach, in which they displayed two of their leading outdoor and mobile storage solutions. One is a custom Shred Shed with a modular rig, and the other is the Nomad Beyond Trailer. It is the first time a leading mobile devices training solution was displayed at a fitness tradeshow.
North America to Continue Market Share Dominance During the Forecast Period
The deployment of US troops in various regions of the world due to the US engaging in various global conflicts is one of the major factors driving the increase in the market share of the North American region. There are compulsory fitness tests for US Army personnel. The US includes an Army Physical Fitness program with two factors: the weigh-in and the Army Physical Fitness Test (APFT). For Army personnel, they must take APFT twice a year, and they need to meet the minimum criteria to be eligible for promotions and transfers.
The US is also planning to increase the number of military personnel and also to increase the fitness standards of the military by 2028. For instance, in September 2022, after nearly 12 years of development, the new Army Combat Fitness Test (ACFT) became official. The Army Combat Fitness Test (ACFT) is the US Army's new fitness test, consisting of a deadlift, standing power throw, hand release push-up, sprint-drag-carry, leg tuck or plank, and a 2-mile run. The ACFT is intended to assess multiple fitness components required for combat tasks. On this note, in March 2023, BeaverFit opened a brand-new Soldier Performance Readiness Centre at Fort Jackson, South Carolina. The SPRC is the first of its kind for the Army Centre for Initial Military Training in the United States.
Moreover, BeaverFit was awarded a contract to supply a variety of equipment and infrastructure to the US Armed Forces. By July 2023, BeaverFit provided the Army with solutions such as manufacturing over 23,000 lanes of Army Combat Fitness Test equipment, supplying 2,000 expeditionary container gyms, and converting indoor and outdoor spaces to provide designated areas for physical training. It also offered classroom education, rehabilitation, and cognitive performance and provided 2,000 expeditionary container gyms.
