Market Trends of Mobile Anti-Malware Industry
This section covers the major market trends shaping the Mobile Anti-Malware Market according to our research experts:
Rising Demand for Android OS Based Devices Augmented the Market
Malware campaigns have targeted users on Google Play almost since its inception. From the very first banking Trojan, dubbed Droid09, to the latest ad-click fraud and Bitcoin-mining latent apps, they plague the store week after week.
- In 2022, for example, Bitdefender found a large number of malicious apps in the official store that sent aggressive, unwanted ads that could lead to more serious attacks.They have identified 35 applications that have snuck into the Play Store, totaling over two million downloads. These apps hide their presence on the device by renaming themselves and changing their icon, then start serving aggressive ads. After being installed, the applications change their name and icon to confuse the user and hide the fact that they are there.
- The malware is specifically designed to spread and share the malware to as many devices as possible around the world, and Android is the most popular mobile operating system.According to StatCounter, by Quarter 4 of 2022, Android OS's global market share stood at 71.80%.
- Backdoor malware is also common in Android, and it is used to deceive users.In August 2022, researchers found counterfeit phones with a backdoor to hack WhatsApp accounts. Budget Android device models that are counterfeit versions associated with popular smartphone brands are harboring multiple Trojans designed to target WhatsApp and WhatsApp Business messaging apps. The danger of the discovered backdoors and the modules they download is that they operate in such a way that they actually become part of the targeted apps.
- Because of this, data breaches and cyberattacks are likely to happen more often on mobile phones as both businesses and consumers move toward digitization.
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Asia-Pacific Region is Expected to Hold Significant Share of the Market.
- The APAC region is home to nearly half of the world's population, and according to the GSMA, the number of unique mobile customers in fiscal 2021 was at 1.22 billion, with an 83% penetration rate, and is predicted to reach 1.26 billion by 2025.
- China has a large number of mobile users in the region and is susceptible to a variety of malware threats. For instance, approximately a third of Uyghur-language Android applications shared on social media platforms or downloaded from third-party app stores since July 2022 were affected by malware in November 2022. Researchers at the San Francisco-based cybersecurity company Lookout Inc. say that the apps are mostly affected by two new strains of malware that let hackers see and share private photos, messages, and contacts without being noticed.
- Customers in Mumbai are being alerted by Indian banks that their mobile banking credentials might be stolen by malware disguised as a Flash player. The alert follows Quick Heal Security Labs' announcement that it has discovered an Android banking Trojan that targets over 232 banking applications, including those provided by Indian lenders. The virus is known as Android.banker.A2f8a.
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