Mobile Application Testing Services (MATS) Market Size (2024 - 2029)

The Mobile App Testing Services market is experiencing significant growth, driven by the increasing complexity of mobile device ecosystems and the demand for high-quality applications. This growth is influenced by the competitive landscape among application developers, who strive to enhance user experience and receive direct feedback through app store reviews. Strategic collaborations and partnerships are emerging as key strategies for companies to expand their market presence. The focus on reducing time to market and budget constraints, along with the emphasis on user experience design, are critical factors propelling the market. Additionally, the challenges posed by the Internet of Things applications necessitate robust testing services, further contributing to the market's expansion.

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Market Size of Mobile Application Testing Services (MATS) Industry

Mobile Application Testing Services (MATS) Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 6.56 Billion
Market Size (2029) USD 16.71 Billion
CAGR (2024 - 2029) 17.38 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Mobile Application Testing Services (MATS) Market Major Players

*Disclaimer: Major Players sorted in no particular order

Mobile Application Testing Services (MATS) Market Analysis

The Mobile Application Testing Services Market size is estimated at USD 6.56 billion in 2024, and is expected to reach USD 16.71 billion by 2029, growing at a CAGR of 17.38% during the forecast period (2024-2029).

There are a variety of hardware, software, and network configurations within the mobile device ecosystem. Furthermore, the task itself is tiring and presents exceptional challenges regarding quality assurance strategy and testing due to the continuous availability of new technologies and browsers and the release of operating system versions. Demand has been significantly influenced by the availability of various types and generations of cell phones on the market. The applications should work and run at the optimal level.

  • The competition between application developers across relevant app stores is influencing the market. Direct and transparent feedback on reviews in the App Store has generated increased demand for high-quality mobile applications and an enhanced user experience.
  • In strategic collaboration, few players focus their attention on becoming visible and expanding into new markets. For example, Applitools, a leading developer of following-generation test automation solutions, announced a partnership with Sogeti, a Capgemini Group company, on the state of artificial intelligence in the quality engineering report last year. Applitools uses VisualAI and Ultrafast Test Cloud to provide a next-generation test automation platform.
  • The major factors considered for using MAT services are reduced time to market, lower budget and availability of quality assurance materials, and an emphasis on user experience design. Over the last ten years, there has been a marked rise in the market for measurement tools related to application quality and user experience on Mobile App Store ecosystems.
  • Developers constantly develop new features and increments of ready-to-use software under a lean and agile development approach. Small businesses were trying to take advantage of the huge business opportunities associated with cellular devices.
  • The user problems and challenges associated with the Internet of Things apps require testing. For instance, an Internet of Things device cannot be connected to a mobile application. The sensor doesn't send data, the application isn't installed on your device, and you always get an app crash.

Mobile Application Testing Services (MATS) Industry Segmentation

Mobile application testing service allows the application developer to test and interact with the Android and iOS simultaneously or other platform apps, along with web and hybrid apps, on many devices. It also allows the developers to reproduce issues on a device in real time. The application developer can view logs, videos, screenshots, and performance data to pinpoint and fix problems and improve the quality before releasing the app. It enables fast development-to-market time and addresses issues impacting end-user adoption.

The mobile application testing services (MATS) Market is segmented by application type (native, web, hybrid), end-user industry (gaming, travel and tourism, BFSI, retail, healthcare), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Application Type
Native
Web
Hybrid
End-User Industry
Gaming
BFSI
Healthcare
Retail
Travel and Tourism
Other End-User Industries
Geography
North America
Europe
Asia
Australia and New Zealand
Latin America
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Mobile Application Testing Services (MATS) Market Size Summary

The mobile application testing services market is experiencing significant growth, driven by the increasing complexity of mobile device ecosystems and the rapid evolution of technologies. As mobile applications become more integral to business operations, the demand for robust testing services has surged. This demand is fueled by the need for applications to perform optimally across various hardware, software, and network configurations. The competitive landscape is shaped by the need for high-quality applications that enhance user experience, as developers strive to meet the expectations set by direct feedback mechanisms in app stores. Strategic collaborations among key players, such as Applitools and Sogeti, highlight the industry's focus on leveraging advanced technologies like artificial intelligence to improve testing processes. The rise of hybrid applications, which combine native and web elements, further underscores the need for comprehensive testing services to ensure consistent functionality across multiple platforms.

The market is characterized by its fragmented nature, with numerous players competing for market share by offering innovative and differentiated services. The Asia Pacific region is witnessing a surge in mobile application testing adoption, driven by the booming mobile phone usage and the increasing reliance on mobile devices for shopping and financial transactions. Key trends such as 5G monetization, generative AI, and fintech are shaping the mobile ecosystem, creating new opportunities for testing services. The growing demand for hybrid apps, which offer cost savings and faster development times, is also contributing to market expansion. As enterprises prioritize security and user experience, advanced testing processes are becoming essential to minimize security breaches and enhance application quality. The market's growth is supported by strategic partnerships and technological advancements, enabling faster time-to-market and improved software delivery across industries.

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Mobile Application Testing Services (MATS) Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Technology Snapshot

  2. 2. MARKET SEGMENTATION

    1. 2.1 Application Type

      1. 2.1.1 Native

      2. 2.1.2 Web

      3. 2.1.3 Hybrid

    2. 2.2 End-User Industry

      1. 2.2.1 Gaming

      2. 2.2.2 BFSI

      3. 2.2.3 Healthcare

      4. 2.2.4 Retail

      5. 2.2.5 Travel and Tourism

      6. 2.2.6 Other End-User Industries

    3. 2.3 Geography

      1. 2.3.1 North America

      2. 2.3.2 Europe

      3. 2.3.3 Asia

      4. 2.3.4 Australia and New Zealand

      5. 2.3.5 Latin America

Mobile Application Testing Services (MATS) Market Size FAQs

The Mobile Application Testing Services Market size is expected to reach USD 6.56 billion in 2024 and grow at a CAGR of 17.38% to reach USD 16.71 billion by 2029.

In 2024, the Mobile Application Testing Services Market size is expected to reach USD 6.56 billion.

Mobile Application Testing Services (MATS) Market Report Snapshots

Mobile App Testing Services Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)