Mobile Business Intelligence Market Size (2024 - 2029)

The Mobile Business Intelligence market is experiencing significant growth, driven by advancements in technology such as AI and ML, which are transforming business operations across various sectors. The increasing reliance on data visualization tools for analytics and the rising acceptance of BYOD in enterprises are contributing to the market's expansion. The integration of IoT and the growing volume of data generation are further propelling the demand for BI tools, enabling organizations to derive deeper insights for strategic decision-making. The retail and banking sectors are particularly poised to drive demand, as they seek to enhance operations and customer experiences through mobile analytics solutions. Additionally, the shift in working patterns due to the COVID-19 pandemic has accelerated the need for mobile BI tools, as enterprises strive to support remote workforces effectively.

Market Size of Mobile Business Intelligence Industry

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Mobile Business Intelligence Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 22.43 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Mobile Business Intelligence Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Mobile Business Intelligence Market Analysis

The Mobile Business Intelligence Market is expected to register a CAGR of 22.43% over the forecast period 2021 to 2026. In the present scenario, devices with advanced capabilities, such as AI and ML, are emerging across industries, representing the latest wave of rapid progress. These technologies are redefining the way businesses work, enabling machines to do things that were possible by humans only. Data visualization tools have been increasingly used for analytics in various organizations, over the years. They are used for designing infographics and charts, as well as building BI dashboards and performance scorecards. These charts and dashboards display visualized data on business metrics and key performance indicators in an easily understandable way.

  • With the emergence of big data and the increasing need to make critical business decisions within a compressed timeframe, the business intelligence (BI) and analytics tools have gained a substantial market share in the past decade. This trend is expected to increase steadily, along with the advancement of technology and growing investments, during the forecast period.
  • The ongoing trend of increasing acceptance of BYOD in enterprises is expected to enhance productivity and employee satisfaction while reducing hardware costs for large and small enterprises. Further, the integration of IoT that allows mobile devices to communicate, analyze, and share data via cloud-based software platforms and networks is anticipated to drive the market growth.
  • Furthermore, with massive growth in the amount of data generation, companies have started deploying BI tools to get hold of enormous data sets, with higher volumes and varieties, and get deeper insights from the data. The resulting information can be used for various functions in an organization, from marketing and sales to supply chain and finance.
  • It is estimated that mobile devices are responsible for over 72% of internet traffic, and it is growing at a rapid pace. This is attracting many end-user industries, especially the retail sector, to make mobile devices a major platform for their operations.
  • The retail sector, especially e-commerce operations, is expected to be the primary source of demand for mobile analytics solutions closely followed by the banking sector. Increasing demand for automation in the BFSI sector and the e-commerce companies' efforts to create personalized shopping experience are expected to draw huge revenues to the mobile BI market globally.
  • Moreover, there is a substantial increase in the need for data analytics and data visualization tools. For instance, according to the IBM Quant Crunch, up to 2.72 million jobs, which require data science skills, are likely to be posted by 2020, making it one of the highest-demanded roles across industries.
  • The COVID-19 pandemic has resulted in a shift in working patterns, driving demand from enterprises to equip remote workers with resources they need, to be productive on mobile devices. Thus the market will expereince significant growth in the future due to the pandemic caused by an exponential usage of smartphones and tablets.

Mobile Business Intelligence Industry Segmentation

Mobile BI can be defined as the recent trend among business users that signifies the data access and dashboards on mobile and tablet devices. Mobile business intelligence solutions are deployed to keep pace with rivals and to try to gain an advantage over the competition. The report profiles on cloud and on-premise providers of business intelligence software and service for managing data for SMEs and large organizations, which are widely deployed to apply analysis and modeling to large volumes of enterprise data, and produce meaningful reports and visuals summarizing business information.

By Solution
Software
Service
By Enterprise Size
SMEs
Large Enterprises
By Deployment
On Cloud
On-Premise
By End-user Vertical
BFSI
IT and Telecommunications
Healthcare
Retail
Government
Manufacturing
Other End-user Verticals
Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Rest of Asia Pacific
Latin America
Middle East and Africa
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Mobile Business Intelligence Market Size Summary

The mobile business intelligence market is experiencing significant growth, driven by the rapid advancement of technologies such as artificial intelligence, machine learning, and the Internet of Things. These technologies are transforming business operations by enabling machines to perform tasks traditionally done by humans, thereby enhancing efficiency and decision-making processes. The increasing adoption of data visualization tools and analytics is helping organizations make sense of vast amounts of data, facilitating informed decision-making across various sectors, including retail, banking, and healthcare. The trend towards bring-your-own-device (BYOD) policies is further boosting productivity and reducing costs, as mobile devices become integral to business operations. The COVID-19 pandemic has accelerated this shift, as remote work necessitates robust mobile solutions to maintain productivity.

North America leads the mobile business intelligence market, supported by its strong presence of technology giants and a high level of consumer engagement with new technologies. The region's dominance is bolstered by significant investments in big data and analytics, particularly in the healthcare sector, where government initiatives are driving the adoption of cloud-based solutions. The competitive landscape is marked by the presence of both global and local players, with major companies like IBM, Microsoft, and SAP focusing on research and development to create user-friendly, self-service analytics tools. Recent developments, such as partnerships and new product launches, are further propelling market growth, as organizations seek to leverage mobile BI solutions for enhanced operational efficiency and strategic decision-making.

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Mobile Business Intelligence Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitutes

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Solution

      1. 2.1.1 Software

      2. 2.1.2 Service

    2. 2.2 By Enterprise Size

      1. 2.2.1 SMEs

      2. 2.2.2 Large Enterprises

    3. 2.3 By Deployment

      1. 2.3.1 On Cloud

      2. 2.3.2 On-Premise

    4. 2.4 By End-user Vertical

      1. 2.4.1 BFSI

      2. 2.4.2 IT and Telecommunications

      3. 2.4.3 Healthcare

      4. 2.4.4 Retail

      5. 2.4.5 Government

      6. 2.4.6 Manufacturing

      7. 2.4.7 Other End-user Verticals

    5. 2.5 Geography

      1. 2.5.1 North America

        1. 2.5.1.1 United States

        2. 2.5.1.2 Canada

      2. 2.5.2 Europe

        1. 2.5.2.1 United Kingdom

        2. 2.5.2.2 Germany

        3. 2.5.2.3 France

        4. 2.5.2.4 Russia

        5. 2.5.2.5 Rest of Europe

      3. 2.5.3 Asia Pacific

        1. 2.5.3.1 China

        2. 2.5.3.2 Japan

        3. 2.5.3.3 India

        4. 2.5.3.4 Rest of Asia Pacific

      4. 2.5.4 Latin America

      5. 2.5.5 Middle East and Africa

Mobile Business Intelligence Market Size FAQs

The Mobile Business Intelligence Market is projected to register a CAGR of 22.43% during the forecast period (2024-2029)

IBM Corporation, Microsoft Corporation, SAP SE, SAS Institute and MicroStrategy Incorporated are the major companies operating in the Mobile Business Intelligence Market.

Mobile Business Intelligence Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)