Market Size of Mobile Entertainment Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 15.00 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Mobile Entertainment Market Analysis
The global mobile entertainment market is estimated to grow at a CAGR of 15% over the forecast period. Mobile entertainment can be divided into solutions such as games, video, and music. iOS and Android are the major operating systems for which these solutions are designed.
- The proliferation of smartphones has brought about significant changes in mobile user behavior and mobile entertainment. Prior to the advent of smartphones, the mobile entertainment phenomenon consisted of ringtones, wallpapers, and some complete audio tracks.
- Mobile TV and games, streaming video, and music have transformed digital entertainment and provided mobile users with a healthy experience. Recently, mobile apps have revolutionized the way users find and display content. Thus, recent years have witnessed the release of music and game studios in mobile apps, which are becoming access points for users to explore and taste content.
- Also, the growing penetration of smartphones across the globe and the growth in mobile network accessibility in recent years, such as 4G and 5G, is expected to drive the mobile entertainment market. However, paid versions of some types can challenge further penetration, especially in developing countries.
- As most countries globally are under lockdown to control the spread of the virus, there has been significant growth in the consumption of digital entertainment, including mobile games. The major gaming vendors have witnessed strong growth in downloads of multiple types of mobile games in the COVID-19 affected markets.
Mobile Entertainment Industry Segmentation
Mobile entertainment comprises any content typically accessed using smart mobile devices, notably smartphones. Traditionally, the groundwork was laid by the popularity of different types. After that, with the proliferation of apps that allow easy access to different entertainment content, the mobile entertainment market gathered incredible traction.
| By Type | |
| Games | |
| Video | |
| Music |
| By Operating System | |
| iOS | |
| Android | |
| Others |
| By Geography | |
| North America | |
| Europe | |
| Asia Pacific | |
| Middle East and Africa | |
| Latin America |
Mobile Entertainment Market Size Summary
The mobile entertainment market is experiencing robust growth, driven by the increasing penetration of smartphones and the expansion of mobile network accessibility, such as 4G and 5G. This sector encompasses various solutions, including games, video, and music, primarily designed for iOS and Android operating systems. The shift from basic mobile entertainment, like ringtones and wallpapers, to more sophisticated offerings such as mobile TV, streaming video, and music apps, has significantly transformed user engagement. The COVID-19 pandemic further accelerated this trend, with a notable surge in digital entertainment consumption, particularly mobile games, as users sought engaging content during lockdowns. Strategic partnerships between carriers and OTT service providers have also facilitated the growth of mobile-based OTT video consumption, offering bundled services and discounted subscriptions to attract a broader audience.
In regions like India, the mobile entertainment market is witnessing rapid expansion, fueled by a large and growing smartphone user base, especially in rural areas. The popularity of mobile gaming is on the rise, with millennials preferring smartphones over traditional gaming devices. This has prompted gaming companies to invest heavily in the Indian market, launching new technologies and games to capture this audience. The availability of affordable gaming experiences has positioned India among the top markets globally for online and mobile gaming. Key players in the mobile entertainment industry, such as Apple, Google, and Netflix, are continuously innovating and expanding their offerings to maintain a competitive edge. Recent developments include Netflix's foray into mobile gaming and Amazon's enhancements to its OTT platform, highlighting the dynamic nature of the market.
Mobile Entertainment Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Growing penetration of smartphones across the globe
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1.2.2 Growth in mobile network accessibility in recent years such as 4G and 5G
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1.3 Market Restraints
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1.3.1 Paid version of some applications can challenge further penetration
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1.4 Porter's Five Forces Analysis - Industry Attractiveness
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1.4.1 Bargaining Power of Suppliers
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1.4.2 Bargaining Power of Consumers
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1.4.3 Threat of New Entrants
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1.4.4 Threat of Substitutes
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Games
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2.1.2 Video
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2.1.3 Music
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2.2 By Operating System
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2.2.1 iOS
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2.2.2 Android
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2.2.3 Others
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2.3 By Geography
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2.3.1 North America
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2.3.2 Europe
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2.3.3 Asia Pacific
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2.3.4 Middle East and Africa
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2.3.5 Latin America
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Mobile Entertainment Market Size FAQs
What is the current Mobile Entertainment Market size?
The Mobile Entertainment Market is projected to register a CAGR of 15% during the forecast period (2024-2029)
Who are the key players in Mobile Entertainment Market?
Amazon (PrimeVideo), AT&T Inc, Electronic Arts Inc, Netflix Inc and Apple Inc are the major companies operating in the Mobile Entertainment Market.
