Mobile Gaming Market Size (2024 - 2029)

The mobile gaming market is experiencing substantial growth, driven by the widespread adoption of smartphones and advancements in mobile internet technology. The increasing availability and affordability of smartphones have expanded the user base, while improved hardware and the rollout of 4G and 5G networks enhance gaming experiences. The market's expansion is further supported by the popularity of free-to-play games with in-app purchases, social media integration, and the rise of mobile eSports. Despite challenges such as user privacy concerns and regulatory issues, the market is set for significant growth, bolstered by trends in online game purchases and the development of cloud gaming services.

Market Size of Mobile Gaming Industry

Mobile Gaming Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 100.54 Billion
Market Size (2029) USD 164.81 Billion
CAGR (2024 - 2029) 10.39 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Mobile Gaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

Mobile Gaming Market Analysis

The Mobile Gaming Market size is estimated at USD 100.54 billion in 2024, and is expected to reach USD 164.81 billion by 2029, growing at a CAGR of 10.39% during the forecast period (2024-2029).

The global surge in smartphone adoption, driven by their increasing availability and affordability, is broadening the potential user base for mobile games.

  • The surge in the mobile gaming market is primarily fueled by the global proliferation of smartphones, making gaming accessible to a vast audience. Improved hardware in mobile devices has enabled richer and more immersive gaming experiences. The evolution of mobile internet, especially with the advent of 4G and 5G networks, has paved the way for smooth online multiplayer gaming and faster game downloads.
  • According to Ericsson, by the end of 2029, global 5G subscriptions are projected to surpass 5.3 billion, representing 58% of all mobile subscriptions. 5G is set to take the lead as the primary mobile access technology by 2028. Notably, in Q4 2023 alone, 5G subscriptions surged by 154 million, reaching 1.57 billion. In 2023, global smartphone mobile network subscriptions nearly hit the 7 billion mark, poised to surpass 7.7 billion by 2028. Notably, China, India, and the United States lead the pack in smartphone subscriptions. Because of these rising 4G and 5G networks, the market is anticipated to witness high-production-value AAA-quality mobile games.
  • The surge of free-to-play games, supported by in-app purchases, has been a significant contributor. This model enables players to enter games without cost, generating revenue through microtransactions. Social media integration and the rising trend of mobile eSports have amplified engagement and community bonding within the mobile gaming sphere. Platforms like Instagram and Facebook have also started to build innovative mobile games to ensure high product differentiation and profit from engaging games to augment their overall advertisement strategies.
  • Ongoing advancements in game design, coupled with a plethora of genres, guarantee that mobile games appeal to a diverse audience, broadening their demographic reach. These factors collectively are propelling the mobile gaming market's impressive growth.
  • In-game purchases, where players buy extra features within games, are a pivotal revenue stream for the mobile gaming sector. The diverse payment options within games further bolster the industry's revenue on a global scale. Cloud gaming services harness vast cloud resources, global content networks, and streaming services to craft advanced platforms for engaging social entertainment. The rise of edge data centers worldwide further fuels the rapid expansion of mobile gaming.
  • However, factors like increasing user privacy and security-related issues, along with government regulations regarding vulnerabilities in mobile gaming, can act as a significant matter of concern, further restricting the market's growth throughout the forecast period.
  • During the post-COVID-19, there has been a surge in online purchases of mobile games, driving up the market's growth opportunities. Due to this trend, the market is poised for significant expansion throughout the forecast period.

Mobile Gaming Industry Segmentation

Mobile games are video games designed for electronic devices like smartphones. Consumers access these mobile games through popular platforms like Amazon App Store, Google Play, and Apple's App Store, or opt for direct online streaming.

The mobile gaming market is segmented by monetization type (in-app purchases, paid apps, and advertising), platform (android and iOS), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa).

The report offers the market size in value terms in USD for all the abovementioned segments.

By Monetization Type
In-app Purchases
Paid Apps
Advertising
By Platform
Android
iOS
Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is not Available)
By Geography***
North America
United States
Canada
Europe
Germany
United Kingdom
France
Italy
Asia-Pacific
China
Japan
India
South Korea
Latin America
Brazil
Mexico
Peru
Middle East & Africa
United Arab Emirates
Saudi Arabia
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Mobile Gaming Market Size Summary

The mobile gaming market is experiencing significant growth, driven by the widespread adoption of smartphones and advancements in mobile technology. The increasing availability and affordability of smartphones have expanded the potential user base for mobile games, making gaming more accessible than ever. Enhanced hardware and improved graphics capabilities in mobile devices have facilitated richer and more immersive gaming experiences. The evolution of mobile internet, particularly with the rollout of 4G and 5G networks, has enabled smooth online multiplayer gaming and faster game downloads, further propelling market expansion. The rise of free-to-play games, supported by in-app purchases, has also contributed to the market's growth, allowing players to engage without upfront costs while generating revenue through microtransactions. Social media integration and the growing trend of mobile eSports have amplified user engagement and community bonding, broadening the demographic reach of mobile games.

North America plays a pivotal role in the global mobile gaming market, characterized by a substantial smartphone user base and a strong gaming culture. The region's high smartphone adoption rates and robust economic landscape have fueled the popularity of mobile gaming. The adoption of 5G technology is set to revolutionize the mobile gaming experience in North America, offering higher data speeds and ultra-low latency. The competitive landscape in the region is marked by the presence of major players like Electronic Arts, Activision Blizzard, and Zynga, alongside a vibrant indie developer community. The market features a diverse array of game genres, including casual, strategy, RPGs, and MOBA games, with augmented reality and virtual reality games gaining traction. Strategic partnerships and acquisitions among key players are enhancing product portfolios and securing competitive advantages, while ongoing advancements in game design and cloud gaming services are expanding the market's reach and appeal.

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Mobile Gaming Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Intensity of Competitive Rivalry

      5. 1.3.5 Threat of Substitute Products

    4. 1.4 Impact of COVID-19 on the Mobile Gaming Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Monetization Type

      1. 2.1.1 In-app Purchases

      2. 2.1.2 Paid Apps

      3. 2.1.3 Advertising

    2. 2.2 By Platform

      1. 2.2.1 Android

      2. 2.2.2 iOS

      3. 2.2.3 Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is not Available)

    3. 2.3 By Geography***

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 France

        4. 2.3.2.4 Italy

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 South Korea

      4. 2.3.4 Latin America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Mexico

        3. 2.3.4.3 Peru

      5. 2.3.5 Middle East & Africa

        1. 2.3.5.1 United Arab Emirates

        2. 2.3.5.2 Saudi Arabia

Mobile Gaming Market Size FAQs

The Mobile Gaming Market size is expected to reach USD 100.54 billion in 2024 and grow at a CAGR of 10.39% to reach USD 164.81 billion by 2029.

In 2024, the Mobile Gaming Market size is expected to reach USD 100.54 billion.

Mobile Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)