Market Share of Mobile Learning Industry
The mobile learning market is competitive and is dominated by a few major players like Upside Learning, NetDimensions Limited, SAP AG, Promethean World Ltd, and Skillsoft. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
In May 2023, Go1, an Australia-based edtech firm, expanded the reach of its platform by acquiring Blinkist, a mobile learning app, as its second acquisition of the year. Go1 claims the acquisition broadens the company's appeal to a market looking to pick up new skills and keep updated on business and self-improvement content on demand. Learners can access Blinkist content through their corporate learning management system (LMS) and, for the first time, on their mobile device, in CarPlay, irrespective of time and location.
In March 2023, Anthology, a prominent supplier of learning solutions for the whole learner lifecycle, and Navengage, a mobile education technology player, announced a new partnership that will combine Navengage's adaptable student engagement mobile app with Anthology Engage, a dynamic platform for student community engagement. The integrated solution will add even more flexibility by allowing students to use Anthology's student engagement platform from any device.
In November 2022, KnowBe4, a global provider of simulated phishing and security awareness training, announced the launch of the new KnowBe4 Mobile Learner App to allow end users on-the-go access to security awareness and compliance training at no extra cost, enhancing user engagement and strengthening security culture. End users will have all-year-round access to this new program, making it easy to finish their security awareness and compliance training from tablets or smartphones.
Mobile Learning Market Leaders
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Promethean World Ltd
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NetDimensions Limited (Learning Technologies Group)
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Upside Learning Solutions Pvt. Ltd.
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Skillsoft
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SAP SE
*Disclaimer: Major Players sorted in no particular order
