Mobile Marketing Market Size (2024 - 2029)

The mobile marketing market is poised for significant growth, driven by its effectiveness in engaging customers anytime and anywhere. This online advertising technique leverages mobile devices to target audiences through various channels, including SMS, social media, and apps, offering personalized experiences and location-based marketing advantages. The integration of artificial intelligence, big data analytics, augmented reality, and virtual reality is expected to further propel the market. However, challenges such as security concerns, implementation issues, and evolving customer behaviors may hinder growth. The pandemic has accelerated the expansion of e-commerce and media sectors, boosting the demand for mobile advertisements as travel restrictions ease and mobile app usage increases.

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Market Size of Mobile Industrying Market

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Mobile Marketing Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 25.00 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Mobile Marketing Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Mobile Marketing Market Analysis

The Mobile Marketing Market is expected to register a CAGR of 25% over the forecast period. Mobile marketing is emerging as the most effective marketing technique via which enterprises can engage with its customer at any time of the day, regardless of the location.

  • Mobile marketing is an online advertising technique that targets audiences that own a mobile phone, tablet, or another device that can access email and websites and utilize SMS, MMS, social media, and other mobile apps. Mobile marketplaces offer various advantages, including the ability to tailor the device based on the user, such as having personalized data, GPS capabilities, and reducing the number of target mistakes.
  • Rising demand for artificial intelligence and big data analytics, as well as the adoption of augmented reality (A.R.) and virtual reality (V.R.), would all contribute to the growth of the mobile marketing market throughout the anticipated period.
  • Additionally, geofencing for mobile apps is an easy way for marketers to take advantage of location-based marketing. Geofencing push notifications are triggered when a user enters a geofenced location. It helps organizations design effective campaign strategies and to drive sales and audience engagement.
  • During the forecasted period, market limitations for the mobile marketing market include a need for high-level security, worries about the safety of these software solutions, and a growing number of implementation challenges. The largest and most significant hurdles for the market's growth would be changing customer behavior and selecting suitable mobile marketing tactics and providers.
  • During the Pandemic, e-commerce and media & entertainment verticals are experiencing tremendous growth due to increased pay-per-click, click-through rate, and ad expenditure in gaming, multimedia, music, news, and online shopping. After the Pandemic, several nations are now allowing tourists to visit, increasing the usage of mobile applications and, as a result, the need for mobile advertisements.

Mobile Marketing Industry Segmentation

Mobile marketing is a multi-channel digital marketing strategy focused on reaching a specific audience on their smartphones, tablets, or other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications for product news and promotions.

The Mobile Marketing Market is segmented by Type (Solution, User), by Distribution Channel (Affiliate, Omnichannel, Social Media, Content, Online Public Relations), by End-user Industry (Retail, Telecommunication, Broadcast and Media, Travel & Logistics, Education, Automotive), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa). The report offers the market size and forecasts in USD million for all the above segments.

By Type
Solution
User
By Distribution Channel
Affiliate Marketing
Omni-channel Marketing
Social Media Marketing
Content Marketing
Online Public Relations
By End-user Industry
Retail
Telecommunication
Broadcast and Media
Travel & Logistics
Education
Automotive
Other End-user Industries
By Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
Rest of Middle-East & Africa
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Mobile Marketing Market Size Summary

The mobile marketing market is poised for significant growth, driven by its effectiveness in engaging customers anytime and anywhere through mobile devices. This online advertising technique leverages tools such as SMS, MMS, social media, and mobile apps to reach audiences on smartphones and tablets. The market is benefiting from advancements in artificial intelligence, big data analytics, augmented reality, and virtual reality, which enhance targeting and personalization. Geofencing is also emerging as a powerful tool for location-based marketing, allowing marketers to send targeted notifications when users enter specific areas. However, challenges such as security concerns, implementation issues, and the need to adapt to changing consumer behaviors pose hurdles to market expansion. The pandemic has accelerated growth in sectors like e-commerce and media, further boosting the demand for mobile marketing.

The Asia-Pacific region is expected to be a major contributor to the mobile marketing market's revenue, fueled by increased smartphone adoption, improved network connectivity, and rising disposable incomes. The region's market growth is supported by technological advancements and the widespread use of digital advertising, particularly in China. The market is highly fragmented, with both global giants and smaller enterprises competing for market share. Key players are focusing on strategic partnerships and acquisitions to enhance their offerings. Recent collaborations, such as InMobi's partnership with Lord & Taylor and Adverty's agreement with Apex Gaming Network, highlight the industry's move towards innovative advertising solutions. These developments underscore the dynamic nature of the mobile marketing landscape, where companies are continually seeking to leverage new technologies and strategies to gain a competitive edge.

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Mobile Marketing Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.2.1 Threat of New Entrants

      2. 1.2.2 Bargaining Power of Buyers

      3. 1.2.3 Bargaining Power of Suppliers

      4. 1.2.4 Threat of Substitutes

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Industry Value Chain Analysis

    4. 1.4 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Solution

      2. 2.1.2 User

    2. 2.2 By Distribution Channel

      1. 2.2.1 Affiliate Marketing

      2. 2.2.2 Omni-channel Marketing

      3. 2.2.3 Social Media Marketing

      4. 2.2.4 Content Marketing

      5. 2.2.5 Online Public Relations

    3. 2.3 By End-user Industry

      1. 2.3.1 Retail

      2. 2.3.2 Telecommunication

      3. 2.3.3 Broadcast and Media

      4. 2.3.4 Travel & Logistics

      5. 2.3.5 Education

      6. 2.3.6 Automotive

      7. 2.3.7 Other End-user Industries

    4. 2.4 By Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 France

        4. 2.4.2.4 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 Australia

        4. 2.4.3.4 Rest of Asia-Pacific

      4. 2.4.4 Latin America

        1. 2.4.4.1 Mexico

        2. 2.4.4.2 Brazil

        3. 2.4.4.3 Rest of Latin America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 United Arab Emirates

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 Rest of Middle-East & Africa

Mobile Marketing Market Size FAQs

The Mobile Marketing Market is projected to register a CAGR of 25% during the forecast period (2024-2029)

Google Inc., Facebook Inc., Microsoft Corporation, Twitter Inc. and AT&T are the major companies operating in the Mobile Marketing Market.

Mobile Marketing Market Report Snapshots

Mobile Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)