Morocco Bottled Water Market Size (2024 - 2029)

Morocco Bottled Water Market Size Summary

The bottled water market in Morocco is experiencing consistent growth, driven by increasing consumer awareness of the low quality of tap water. This trend has been ongoing since 2015, although the market faced a temporary setback in 2018 due to a boycott of major brands, which led to a decrease in bottled water prices. The still water segment dominates the market, largely due to rising health consciousness among consumers who prefer it over carbonated options. This preference is further supported by the affordability and household applicability of still mineral water. The market is characterized by a significant presence of on-trade sales channels, with supermarkets and hypermarkets playing a crucial role in distribution, as they offer convenient one-stop shopping experiences for consumers.

The Moroccan bottled water market is moderately fragmented, with key players such as Oulmes, Coca-Cola, Nestle, Fiji Water Company LLC, and Danone holding significant market shares. Oulmes, in particular, maintains a strong position in the market. While the sector lacks substantial product innovation, companies are focusing on new product launches, especially in the flavored and functional bottled water segments, to enhance their market presence. The expansion of supermarkets and the conversion of small grocers into independent supermarkets and self-service convenience stores are contributing to the growing demand for bottled water, as these outlets offer bulk quantities to consumers.