Market Trends of Morocco Bottled Water Industry
Increasing Demand for Still Water
The people of Morocco are expected to consume more still water, as compared to carbonated water, due to the increasing health awareness and related health issues pertaining to the consumption of Sparkling Water. The demand for still water is expected to keep growing on a consistent basis, due to the increasing population growth in Morocco. Mineral water is available in both still, as well as, the sparkling segment, but due to low prices of the still water, and its increasing application in the household, consumers prefer still mineral water.
Hypermarket/Supermarket is the Fastest Growing Segment
The availability of bottled water in supermarkets and hypermarkets leads to one-stop shopping, which drives the demand for such products. The supermarkets in Morocco are the local way to go for bottled water and other basic food supplies. With the increasing presence of supermarkets in Morocco, they are estimated to make up the largest single market for the sale of bottled water. There is an increasing number of small grocers, in Morocco, that is converting to independent supermarkets and self-service convenience stores and are offering bulk quantities of bottled water to the public.
