Market Trends of Morocco Plastic Caps And Closures Industry
Polypropylene Resin is Expected to Push the Market Growth
- Polypropylene (PP) stands out for its superior rigidity, heat, water, and chemical resistance. Compared to PE, PP boasts better high-temperature resilience but falls short in low-temperature scenarios. Its inherent shape retention, even under rough handling, and robust durability position it as the material of choice for caps. This durability, which resists breakage and bending, is anticipated to drive PP's adoption in caps and closures.
- Polypropylene caps are used for sealing bottles, jars, and tubes. Their lightweight nature cuts shipping expenses and makes packaging more budget-friendly for businesses. Moreover, being recyclable, polypropylene caps emerge as an eco-conscious option, enabling companies to align with green initiatives and cater to environmentally-aware consumers.
- In February 2023, ITC Packaging, one of the manufacturers of polypropylene injection containers, and the Erum Group united forces to introduce their packaging solutions in Morocco. This strategic alliance aims to bolster its global presence, diversify its product offerings, and enhance its commercial catalog. Leveraging Erum's decades-long proximity strategy, the partnership streamlines logistics cuts transport costs, and champions sustainability and the circular economy. Such partnerships might create opportunities for polypropylene caps and closures in the country.
- According to the Government of Canada, retail sales of alcoholic and non-alcoholic beverages in Morocco in 2024 are expected to reach USD 513.3 and 3,051.1 million, respectively. This has increased from USD 441.7 and 2,706.1 million in 2020. The rise in consumption of alcoholic and non-alcoholic beverages is expected to create opportunities and improve the market for caps and closures made of polypropylene in the country.
- Polypropylene caps and closures, known for their versatility, find applications across a broad spectrum. These plastic closures, predominantly made of PP, boast exceptional strength-to-weight ratios. Beyond closures, polypropylene's appeal extends to a range of products, from takeout containers and syrup bottles to medicine jars, reflecting a growing appetite for plastic caps in the food and beverage sector.
Understand The Key Trends Shaping This Market
Download PDF
Beverage Sector is Anticipated to Propel the Market
- Morocco is shifting towards still water over carbonated options, driven by rising health consciousness and concerns linked to sparkling water. The country's expanding population further bolsters this preference for still water. While mineral water is offered in still and sparkling variants, the affordability and rising household utility of still mineral water make it the preferred choice for consumers.
- The convenience of finding beverages in supermarkets and hypermarkets streamlines shopping and fuels the demand for these products. Supermarkets have become the primary destination for beverages and essential food items in Morocco, and their prevalence is set to solidify their position as the leading retail channel for beverage sales.
- According to the World Health Organization (WHO), alcohol consumption per capita in Morocco was forecast to increase by 0.1 liters between 2021 and 2024. Alcohol in Morocco represents a fusion of tradition, law, and culture. In North Africa, Morocco's stance on alcoholic beverages is deeply rooted in its historical and cultural backdrop. This would further push the demand for alcoholic beverages in the country.
- Further, in May 2024, in anticipation of Africa Day, Coca-Cola unveils its latest creation, Coca-Cola Wozzaah, a variety of flavors inspired by the vibrant essence of African heritage. Through immersive digital platforms and the crisp taste of Coca-Cola Wozzaah, enthusiasts are invited on a sensory journey across Africa, savoring each nation's diverse and spirited essence. This limited-time offering is available in select markets, including Morocco and other African countries. Innovations would create a market for caps and closures in the country.
