Market Trends of Morocco Pouch Packaging Industry
Standard Pouch Segment to Register the Highest Growth
- The Moroccan market has seen a surge in pouch packaging, particularly in the food and beverage sector. This trend is attributed to the packaging's efficiency in resource utilization compared to traditional rigid packaging. Additionally, with a rise in food consumption bolstered by a burgeoning tourism sector and urbanization, the demand for pouch packaging has further intensified.
- Shifting consumer lifestyles, a rise in disposable incomes, and a heightened awareness of skincare are set to drive the cosmetics and personal care market in Morocco. This, in turn, is expected to fuel the demand for standard pouches. The market is also benefiting from an uptick in franchises within the cosmetics sector, as highlighted by the International Trade Administration. Notably, Morocco has seen a surge in mall openings, with the Morocco Mall in Casablanca emerging as a prominent shopping hub in North Africa. This has significantly contributed to the increased sales of cosmetics and personal care products packaged in pouches.
- Key players in Morocco, including Mondi PLC, Tetra Pak, and Amcor Group GmbH, are offering a range of pouches tailored for convenience. These pouches feature user-friendly opening mechanisms like controlled tear and peelable and resealable options. With high-barrier properties, they are versatile, catering to products in the food, beverage, and personal care segments.
- Morocco's reliance on plastic imports from India has further fueled the demand for pouch packaging. Data from the IMC Chamber of Commerce and Industry reveals that Morocco's plastic imports from India were valued at USD 15.13 million in 2023, marking a notable 9.39% increase from the previous year.
Understand The Key Trends Shaping This Market
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Food Industry Expected to Dominate the Market
- Growing tourism in Morocco, particularly in Marrakesh and Agadir, coupled with a surging food service sector, has led to a spike in food consumption, consequently driving the pouch packaging industry. According to the United States Department of Agriculture (USDA), Morocco's appetite for packaged foods, including chocolates, sauces, and snacks sourced mainly from the United States, is a key catalyst for the market’s growth.
- Morocco is one of North Africa's fastest-growing economies. Its escalating appetite for packaged foods, notably snacks and bakery items, is fueling the demand for flexible packaging. This trend, bolstered by a rising cohort of working women opting for convenient food solutions, sets the stage for significant growth in the country's pouch packaging sector.
- Data from the International Trade Administration highlight Morocco's reliance on imports, especially for agricultural products. The country's strategic partnership with the United States as a primary source of bulk commodities and raw materials thereby amplifies the need for pouch packaging. While Morocco exports consumer goods to the United States, its most substantial trade relationship is with the European Union, which accounts for approximately 60% of its agricultural exports.
- As the sole US Free Trade Agreement (FTA) partner in Africa, Morocco's trade dynamics are further accentuated. Figures from the Office of Agricultural Affairs USDA reveal that in 2023, Morocco's food and agricultural imports from the United States amounted to USD 622 million, marking a 1.5% growth from the previous year.
