Multichannel Campaign Management Industry Overview
The Multichannel Campaign Management Market is fragmented and consists of various new and major vendors with a strong focus on the small and medium enterprises that compete in the large enterprise segment. The major global multichannel campaign management solutions vendors included are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com, and Teradata Corporation, among others.
- June 2020 - Zeta Global, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities globally, synthesizes the information in real-time and creates a customizable, interactive display of actionable insights.
Multichannel Campaign Management Market Leaders
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Salesforce.com Inc.
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Oracle Corporation
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IBM Corporation
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Adobe Inc.
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SAP SE
- *Disclaimer: Major Players sorted in no particular order
