Multiscreen Advertising Market Share

Market Share of Multiscreen Advertising Industry

Themultiscreen advertising market isfragmented and most of the playershave occupied a fair share of the market. Moreover, with an increase in the penetration of devices, such as a tablet, mobile, television, and desktop, many players are entering into the market making it more competitive. Some of the key players includeSky Mobile,Orange SA, Alphabet Inc.,Microsoft Corporation,Netflix Inc., Roku Inc., Amazon.com,AT&T Inc.,NTT DoCoMo Inc.,and Verizon Wireless, among others.

• May 2019 -Orange SA announcedthe signing of an agreement for the acquisition of 100% of SecureLink on a EUR 515 million Enterprise Value basis. With EUR 248 million revenues in 2018, SecureLink is one of the largest independent cybersecurity services providers in Europe, with a strong presence in the key Nordics, Belgian, Dutch, German, and UK markets. The acquisition establishedOrange as a leader in the European cybersecurity industry, with more than EUR 600 million PF revenues in 2018 and on-the-ground presences in eight European countries, representing 75% of the total market share.
• Apr 2019-Microsoft acquired Express logic, a leader in real-time operating systems (RTOS) for IoT and edge devices powered by microcontroller units (MCUs). Express Logic’s ThreadX RTOS has over 6.2 billion deployments, making it one of the most deployed RTOSs in the world.

Multi-Screen Advertising Market Leaders

1. AT&T Inc.

2. Orange SA

3. Microsoft Corporation

4. Netflix Inc.

5. Verizon Wireless

*Disclaimer: Major Players sorted in no particular order