Market Trends of Mustard Industry
This section covers the major market trends shaping the Mustard Market according to our research experts:
Rising Awareness about Health Benefits from Mustard Consumption
With the changing lifestyle, consumers tend to prefer a healthier lifestyle. The demand for mustard has been increasing over the years. This is mainly due to the significance of mustard as a health-beneficial product, such as mustard seeds which can kill cancer cells. Moreover, the wide range of mustard seed applications includes flavoring agents in different food dishes, mayonnaise and dips, preparing condiments such as table mustard, and many more that drive this market segment. Also, mustard oil and organic mustard seeds are the current trends that further boost the global mustard market. In addition, having therapeutic benefits, mustard herb & oil has been in rising demand. Among the various varieties offered, demand for Yellow Mustard sauce is higher as compared to Dijon, Spicy/Brown, Honeymustard, and Horseradish due to its wide range of applications in the food industry that includes its use as having flavoring agent in salad dishes, mayonnaise, and dips, preparing condiments such as table mustard.
Asia-Pacific is the Fastest-Growing Market
Asia-Pacific is the fastest-growing mustard market. The region is elevating due to the rising demand for mustard by consumers. the countries like China and India play a significant role in mustard production in the region. According to Central Organization for Oil Industry and Trade (COOIT), India has an estimated 85 lakh tonnes in the 2020-21 crop year (July-June), the production is still accelerating due to the increasing demand for mustard all over the globe. The utilization of mustard varies from country to country with the region. In India, the major utilization of mustard is by mustard oil and in preparation of spices for various cuisines, whereas, in China, the consumers use mustard leaves for consumption as well, the leaf is used in salad, blending into a smoothie, soups, and stews, and roasted leaves of mustard seasoned with garlic and spices are eventually used as side-dish for numerous cuisines in the respective country. The major demand for mustard and mustard-based products is due to the increasing awareness of health benefits that can be gained by consuming these products is one major reason that is driving the market.
With almost three million metric tonnes produced during the fiscal year 2021, mustard accounted for the largest portion of all edible oils produced in India. Mustard can be utilized as a spring oil plant because of its high-fat content. Because it gives meals a fiery, spicy flavor, mustard oil is utilized in cooking. Asia, particularly India and China, is where it is most widely used.
