Natural Vitamin E Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 0.85 Billion |
| Market Size (2029) | USD 1.22 Billion |
| CAGR (2024 - 2029) | 7.48 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Natural Vitamin E Market Analysis
The Natural Vitamin E Market size is estimated at USD 0.85 billion in 2024, and is expected to reach USD 1.22 billion by 2029, growing at a CAGR of 7.48% during the forecast period (2024-2029).
Demand for natural vitamin E products is anticipated to grow at a considerable rate in future years owing to their ability to protect human beings from bacterial and viral infections, as well as prevent human muscles from damage. The daily consumption of natural vitamin E, along with dietary supplements, also helps in preventing blood clotting. Additionally, it has been utilized as an effective micronutrient for fortification purposes. With increasing healthcare expenses due to the surge in lifestyle disorders, individuals are increasingly inclined toward selecting various supplements to acquire concentrated, purified, and top-notch nutrients.
Consumers are shifting to cosmeceuticals, which provide medical alternatives to classical treatments. They are opting for products that do not have chemical ingredients and are infused with naturally sourced essential vitamins, including vitamin E. This includes products such as skincare items like sunscreen with SPF levels that contain vitamin E and offer UVA and UVB protection. The introduction of new naturally sourced vitamin E ingredients has played a major role in driving the demand for beauty and personal care products worldwide.
Natural Vitamin E Market Trends
The Tocopherols Segment is the Most Popular Type of Natural Vitamin Globally
Vitamin E can be found naturally in highly fractionated D-alpha-tocopherol or its esters, meeting human nutrition requirements out of eight chemical forms. The standard unit of measurement for vitamin E is International Units (IU), with one IU equivalent to 0.67 mg d-α-tocopherol ("natural" vitamin E). Tocotrienols are less prevalent forms of vitamin E compared to tocopherols because tocopherols are more readily available in most diets. As a result, dietary supplements are formulated with higher concentrations of tocopherols.
Moreover, tocopherols have seen an increase in usage within the cosmetics industry. This is because they serve as an excellent source of vitamin E and offer protection against the harmful effects of solar radiation on the skin. The inclusion of tocopherols in cosmetic products acts as a scavenger for free radicals, preserving the skin's health. This trend is expected to continue in the coming years, leading to significant growth in the industry. Key manufacturers are also introducing new products such as sunscreen lotions, face creams, and moisturizers to protect all skin types, including sensitive skin. These product launches increase the demand for natural vitamin E ingredients. Hence, manufacturers of natural vitamin E ingredients are driven to increase their production capabilities as competitors try to launch more such products in the market to gain a competitive edge.
North America Emerging as the Largest Regional Market
The North American market for vitamin E is expected to experience significant growth in the forecast period. The United States and Canada are witnessing rising trends in healthcare expenditure, technological advancements, improved medical services, and a growing population of insured individuals. These conditions create opportunities for the utilization of natural vitamin E across various end-user industries.
The market for natural vitamin E is also driven by growing consumer demand for natural ingredients and additives. Additionally, government agencies in the region have implemented stringent regulations to limit the usage of synthetic ingredients in cosmetics and nutraceutical products. For instance, the US Food and Drug Administration (FDA) has issued a list of substances that are restricted or prohibited in cosmetics, such as bithionol, chloroform, and mercury. Additionally, the increasing per capita healthcare expenditure and the growing focus on health and wellness to combat obesity and diabetes in the region are driving the demand for vitamin E supplements and fortified foods. The prevalence of obesity among the population of the United States exceeded 41.9% in 2023. Furthermore, the rising incidence of vitamin deficiency and the surge in meat consumption are expected to further contribute to the demand for vitamin E in the regional market.
Natural Vitamin E Industry Overview
The market for natural vitamin E ingredients is fragmented. However, most of the developed market is dominated by key players' presence. The market is highly competitive, with the presence of various domestic and international players. Moreover, major players with their unique brand positioning and select distribution networks have leveled up against each other in determining their presence across global platforms. Major companies such as BASF SE and Archer Daniels Midland Company are among the active players at the forefront of new product development. The growing demand from various end-use industries, supported by the extensive R&D focus by key Vitamin-E ingredient companies worldwide to develop innovative products, is anticipated to drive market growth.
Natural Vitamin E Market Leaders
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BASF SE
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Archer Daniels Midland Company
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Brenntag AG
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Koninklijke Dsm N.V
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Merck KGaA
*Disclaimer: Major Players sorted in no particular order
Natural Vitamin E Market News
- November 2023: Excel Vite Inc. launched a revolutionary pet supplement, EVFurryAid PRO, at the Federation of Asian Veterinary Associations (FAVA) Congress 2023. EVFurryAid PRO is a natural health ingredient containing combinations of ProVitamin A carotenoids, vitamin E tocotrienols, phytosterols, and other nutrient components of palm oil, with no preservatives added.
- October 2023: Kensing LLC acquired Advanced Organic Materials (AOM), a maker of natural vitamin E, mixed tocopherols, and phytosterols with facilities in Spain and Argentina. The company claimed that this acquisition marked an opportunity for both companies to leverage their combined capabilities to enhance performance and expand their geographic presence.
- August 2023: Archer Daniels Midland Company expanded its footprint in the Chinese pet market with the introduction of its Ganador, Minino, and Protexin brands. The brand Minino offers a wide range of pet food products that are fortified with various ingredients, including vitamin E.
Natural Vitamin E Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Rising Deficiencies Among Population due to Unhealthy Diet Patterns and Sedentary Lifestyles
- 4.1.2 Growing Demand for Vitamin Supplements due to Their Benefits on Overall Human Health
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4.2 Market Restraints
- 4.2.1 Fluctuating Raw Material Prices Likely to Impede the Growth of the Market
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Tocopherols
- 5.1.2 Tocotrienols
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5.2 Application
- 5.2.1 Dietary Supplements
- 5.2.2 Fortified/Functional Food and Beverage
- 5.2.3 Beauty and Personal Care Products
- 5.2.4 Pharmaceuticals
- 5.2.5 Animal Feed
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East and Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 BASF SE
- 6.3.2 Archer Daniels Midland Company
- 6.3.3 Koninklijke DSM NV
- 6.3.4 Brenntag AG
- 6.3.5 Merck KGaA (Sigma Aldrich)
- 6.3.6 Excel Vite Inc.
- 6.3.7 Parachem Fine & Specialty Chemicals
- 6.3.8 Kuala Lumpur Kepong Berhad (Davos Life Science)
- 6.3.9 Orah Nutrichem Pvt. Ltd
- 6.3.10 One Rock Capital Partners LLC (Kensing LLC)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Natural Vitamin E Industry Segmentation
Vitamin E is a fat-soluble antioxidant that essentially protects the cell membrane from reactive oxygen species. It is typically present in a wide variety of food ingredients, including cereal, vegetable oil, meat, poultry eggs, fruits, vegetables, and wheat germ oil.
The global natural vitamin E market is segmented into product type, application, and geography. Based on product type, the market is segmented into tocopherols and tocotrienols. By application, the market is segmented into dietary supplements, fortified/functional food and beverage, beauty and personal care products, pharmaceuticals, and animal feed. The report further analyses the market scenario in North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts are offered based on value (USD) terms.
| Product Type | Tocopherols | |
| Tocotrienols | ||
| Application | Dietary Supplements | |
| Fortified/Functional Food and Beverage | ||
| Beauty and Personal Care Products | ||
| Pharmaceuticals | ||
| Animal Feed | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Spain |
| United Kingdom | ||
| Germany | ||
| France | ||
| Italy | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East and Africa | Saudi Arabia |
| South Africa | ||
| Rest of Middle East and Africa |
Natural Vitamin E Market Research FAQs
How big is the Natural Vitamin E Market?
The Natural Vitamin E Market size is expected to reach USD 0.85 billion in 2024 and grow at a CAGR of 7.48% to reach USD 1.22 billion by 2029.
What is the current Natural Vitamin E Market size?
In 2024, the Natural Vitamin E Market size is expected to reach USD 0.85 billion.
Who are the key players in Natural Vitamin E Market?
BASF SE, Archer Daniels Midland Company, Brenntag AG, Koninklijke Dsm N.V and Merck KGaA are the major companies operating in the Natural Vitamin E Market.
Which is the fastest growing region in Natural Vitamin E Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Natural Vitamin E Market?
In 2024, the North America accounts for the largest market share in Natural Vitamin E Market.
What years does this Natural Vitamin E Market cover, and what was the market size in 2023?
In 2023, the Natural Vitamin E Market size was estimated at USD 0.79 billion. The report covers the Natural Vitamin E Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Natural Vitamin E Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Natural Vitamin E Industry Report
Statistics for the 2024 Natural Vitamin E market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Natural Vitamin E analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
