Market Size of Netherlands E-commerce Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 33.43 Billion |
| Market Size (2029) | USD 52.16 Billion |
| CAGR (2024 - 2029) | 9.31 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Netherlands E-commerce Market Analysis
The Netherlands E-commerce Market size is estimated at USD 33.43 billion in 2024, and is expected to reach USD 52.16 billion by 2029, growing at a CAGR of 9.31% during the forecast period (2024-2029).
- The country was an early adopter of e-commerce. Favorable factors, such as high internet penetration and citizens who have both technical abilities and a stable internet connection, contribute to the country's e-commerce boom.
- In the Netherlands, there are several notable eCommerce platforms. Bol.com was the first Dutch online retailer to surpass one billion euros in revenue in 2018. Amazon introduced a Dutch portal (Amazon.nl) in early 2020 and immediately earned a sizable market share.
- The market is continuing to evolve, and any of the minor players could quickly gain a significant market share. Some smaller marketplaces, such as VidaXL.nl, are relatively new and have expanded very quickly to reach a wide market. Also, the expansion of Amazon into the Netherlands market may change the online marketplace landscape considerably.
- The large population density, short distances involved, and the fact that the Flemish language and culture transcend national borders are all key aspects of the country's e-commerce.
Netherlands E-commerce Industry Segmentation
E-commerce or electronic commerce is the purchasing and selling of goods or services on the Internet. It encompasses various data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption. Most businesses with an E-commerce presence use an E-commerce store or platform to conduct online marketing and sales activities.
The Netherlands e-commerce market is segmented into B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home) and B2B e-commerce. The report offers market forecasts and size in value (USD) for all the above segments.
The study also tracks vital market metrics, underlying growth influencers, and significant industry vendors, supporting market estimates and growth rates in the region throughout the forecasted period. The study looks at COVID-19's overall influence on the ecosystem.
| By B2C E-commerce | ||||||||
| Market size (GMV) for the period of 2018-2028 | ||||||||
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| By B2B E-commerce | |
| Market size for the period of 2018-2028 |
Netherlands E-commerce Market Size Summary
The Netherlands e-commerce market is experiencing robust growth, driven by high internet penetration and a tech-savvy population. The country has embraced digitalization, with a well-developed digital infrastructure that supports seamless online transactions. This has facilitated the rise of mobile commerce, allowing consumers to shop conveniently from their smartphones. The market is characterized by a mix of established players like Bol.com and Amazon, alongside rapidly growing platforms such as VidaXL.nl. The fashion and apparel sector is a significant contributor to the market's expansion, with online shopping for clothing, footwear, and accessories gaining immense popularity. E-commerce platforms offer a wide range of products, competitive pricing, and innovative technologies like virtual fitting rooms, enhancing the online shopping experience.
The competitive landscape in the Netherlands' e-commerce market is moderate, with numerous local and global brands vying for market share. Major players such as Bol.com, Coolblue, and ZalandoSE are expanding their offerings through partnerships and acquisitions. The government's supportive policies and investments in digital infrastructure further bolster the market's growth. The increasing number of e-shoppers and the popularity of online purchasing underscore the market's potential. As the market continues to evolve, the expansion of key players and the introduction of new technologies are expected to shape the future of e-commerce in the Netherlands.
Netherlands E-commerce Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Buyers/Consumers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitute Products
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1.2.5 Intensity of Competitive Rivalry
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1.3 Key market trends and share of e-commerce of total Retail sector
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1.4 Impact of COVID-19 on the E-commerce Sales
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2. MARKET SEGMENTATION
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2.1 By B2C E-commerce
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2.1.1 Market size (GMV) for the period of 2018-2028
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2.1.2 By Application
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2.1.2.1 Beauty and Personal Care
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2.1.2.2 Consumer Electronics
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2.1.2.3 Fashion and Apparel
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2.1.2.4 Food and Beverage
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2.1.2.5 Furniture and Home
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2.1.2.6 Other Applications (Toys, DIY, Media, etc.)
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2.2 By B2B E-commerce
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2.2.1 Market size for the period of 2018-2028
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Netherlands E-commerce Market Size FAQs
How big is the Netherlands E-commerce Market?
The Netherlands E-commerce Market size is expected to reach USD 33.43 billion in 2024 and grow at a CAGR of 9.31% to reach USD 52.16 billion by 2029.
What is the current Netherlands E-commerce Market size?
In 2024, the Netherlands E-commerce Market size is expected to reach USD 33.43 billion.
