Netherlands Pet Food Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.87 Billion |
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Market Size (2029) | USD 2.37 Billion |
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Largest Share by Pets | Cats |
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CAGR (2024 - 2029) | 4.85 % |
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Fastest Growing by Pets | Dogs |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Netherlands Pet Food Market Analysis
The Netherlands Pet Food Market size is estimated at USD 1.87 billion in 2024, and is expected to reach USD 2.37 billion by 2029, growing at a CAGR of 4.85% during the forecast period (2024-2029).
1.87 Billion
Market Size in 2024 (USD)
2.37 Billion
Market Size in 2029 (USD)
6.57 %
CAGR (2017-2023)
4.85 %
CAGR (2024-2029)
Largest Market by Product
72.27 %
value share, Food, 2022
Due to the rising pet ownership rates in the country, there is an increased demand for premium and custom-made pet food products, such as dry and wet pet food products.
Largest Market by Animal
43.43 %
value share, Cats, 2022
As cats are the major pets adopted in the country, their higher consumption demand for commercial pet foods, including treats and specialized diets, increased the market’s share.
Fastest-growing Market by Product
11.76 %
Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029
The rising demand for vitamins, minerals, and probiotics and the wider availability of specific pet health condition supplements are increasing the usage of nutraceuticals.
Fastest-growing Market by Animal
6.29 %
Projected CAGR, Dogs, 2023-2029
The increasing pet ownership rates of dogs compared to other pets resulted in strong consumer demand for commercial pet food products in the country, driving their market growth.
Leading Market Player
24.21 %
market share, Mars Incorporated, 2022
It is the market leader because it focuses heavily on product innovations and partnerships. It launched super premium pet foods in the country for all pet segments.
Cats dominated the market owing to its high population and availability of wide range of pet food options.
- In the Netherlands, there is an increasing trend in the pet population due to rising pet humanization, where pets are treated as family members. The country has witnessed a significant rise in its pet population, reaching 9.5 million in 2022, compared to 7.1 million in 2017. This increase in pet ownership has consequently increased the growth of the pet food industry in the Netherlands.
- The cat food market dominated the Netherlands' pet food market with a share of 43.4% in 2022. This can be attributed to cats having a significant share, as 34.8% of the country's pet population in 2022 comprised cats. Additionally, there is a growing preference for premium cat food products in the country, and the cat food market is projected to register a CAGR of 4.6% during the forecast period.
- Dogs have the second-largest market share in the Netherlands pet food market, accounting for a 30.5% share in 2022. However, this share is comparatively lower than that of cats, mainly due to the smaller dog population. In 2022, the number of pet dogs in the Netherlands was less than the 68.8% share held by pet cats. However, between 2017 and 2022, the pet dog population experienced an increase of 20.6%, which is anticipated to drive the dog food market.
- The other animals include birds, small mammals, rodents, and others. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. In 2022, the other animals pet food segment reached USD 442.8 million.
- The increasing demand for premium pet products and the growing population of pets in the country are expected to drive the pet food market in the forecast period.
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Netherlands Pet Food Market Trends
The easy adaptability of cats to smaller living places and their cultural symbolism have led to an increase in cat adoptions
- Cats are more popular in Europe, including the Netherlands, and the trend of cats holding a higher share than dogs is opposite to the global trend where dogs dominate cats. The higher share of cats is due to their adaptability to smaller living spaces than dogs. Cats are considered to be symbols of good luck or fortune and can stay indoors without feeling cooped up. These factors have also contributed to the cat population's growth, which increased by 26.9% between 2017 and 2022.
- There was a rise in the pet population during the pandemic, and the cat population increased by 6.4% between 2020 and 2022. People adopted more cats during the pandemic to have a companion at home to avoid loneliness. Cats are quieter than dogs, and during lockdowns, there was no need to take them on walks. The number of households owing a cat increased from 23% in 2019 to 25% in 2021. This trend is expected to be witnessed for more time due to the average lifespan of a cat being more than 20 years.
- Adoption of cats from family or friends and animal shelters and purchasing cats from a pet store are anticipated to be key acquisition channels for potential cat owners. For instance, in 2022, the adoption of cats from family or friends was 33.3%, and from animal shelters was 20%. Additionally, people buy cats after viewing an online ad of cats available for purchase, and these accounted for 20% in 2022. The family or friends have the highest share due to trust issues while purchasing or adopting from animal shelters.
- Factors such as cats being easily adaptable to small apartments and the culture of the country to own more cats are anticipated to help in the growth of the cat population, which is expected to help in the growth of pet food in the country during the forecast period.
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The availability of customizable pet food options and a strong distribution network has led to an increase in pet expenditure
- There has been a steady increase in pet expenditure in the Netherlands over the last five years. Pet expenditure increased by 23.3% between 2017 and 2022 due to the increasing prices of pet food and growing concern about animal welfare. Dogs have a higher share of pet expenditure, and it accounted for 37.8% in 2022 because of higher prices of dog food than cat food, higher health problems in dogs compared to other pets, and a larger quantity of pet food compared to cats and other pets. Pet parents are feeding their pets customized pet food with high-nutrition and minimally processed pet food products.
- There has been a shift in the purchasing habits of pet parents owning a pet, especially after the pandemic, as pet parents are purchasing more pet food from online stores. However, offline stores remain popular among pet parents purchasing pet food due to the quality of the products available in these stores and the knowledge of the pet shop owners and employees helping in purchasing pet food products. Most dog owners prefer to buy pet products from pet stores, whereas cat owners prefer online stores for buying larger items and pet food products from supermarkets than from pet stores. For instance, in 2022, 29% of cat owners purchased pet products from supermarkets, and 21% of cat owners purchased pet products from pet stores.
- The rise in healthcare concerns among pet parents, growing spending on customizable pet food, and changes in spending through different channels for better quality products are the factors expected to help in increasing pet expenditure in the country during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increased availability of affordable dog breeds and rising disposable incomes lead to higher dog adoptions
- Fish were the most adopted other animal as pets in the country owing to lower maintenance
Netherlands Pet Food Industry Overview
The Netherlands Pet Food Market is fragmented, with the top five companies occupying 30.48%. The major players in this market are BEWITAL Holding GmbH & Co. KG, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), FARMINA PET FOODS, Mars Incorporated and Vafo Praha, s.r.o. (sorted alphabetically).
Netherlands Pet Food Market Leaders
BEWITAL Holding GmbH & Co. KG
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
FARMINA PET FOODS
Mars Incorporated
Vafo Praha, s.r.o.
Other important companies include Affinity Petcare SA, Alltech, Heristo aktiengesellschaft, Schell & Kampeter Inc. (Diamond Pet Foods), Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Netherlands Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
- May 2023: Vafo Praha, s.r.o. launched its new line of functional snacks for dogs called Brit Dental Stick. The products are available in four different varieties with seven sticks in a package.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Netherlands Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Affinity Petcare SA
- 6.4.2 Alltech
- 6.4.3 BEWITAL Holding GmbH & Co. KG
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 FARMINA PET FOODS
- 6.4.6 Heristo aktiengesellschaft
- 6.4.7 Mars Incorporated
- 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.9 Vafo Praha, s.r.o.
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, NETHERLANDS, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, NETHERLANDS, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, NETHERLANDS, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, NETHERLANDS, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, NETHERLANDS, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, NETHERLANDS, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, NETHERLANDS, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, NETHERLANDS, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, NETHERLANDS, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, NETHERLANDS, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, NETHERLANDS, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, NETHERLANDS, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, NETHERLANDS, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, NETHERLANDS, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, NETHERLANDS, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, NETHERLANDS, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, NETHERLANDS, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, NETHERLANDS, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, NETHERLANDS, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, NETHERLANDS, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, NETHERLANDS, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, NETHERLANDS, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, NETHERLANDS, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, NETHERLANDS, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, NETHERLANDS, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, NETHERLANDS, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, NETHERLANDS, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, NETHERLANDS, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, NETHERLANDS, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, NETHERLANDS, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, NETHERLANDS, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, NETHERLANDS, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, NETHERLANDS, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, NETHERLANDS, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, NETHERLANDS, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, NETHERLANDS, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, NETHERLANDS, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, NETHERLANDS, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, NETHERLANDS, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NETHERLANDS, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, NETHERLANDS, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, NETHERLANDS, 2022
Netherlands Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- In the Netherlands, there is an increasing trend in the pet population due to rising pet humanization, where pets are treated as family members. The country has witnessed a significant rise in its pet population, reaching 9.5 million in 2022, compared to 7.1 million in 2017. This increase in pet ownership has consequently increased the growth of the pet food industry in the Netherlands.
- The cat food market dominated the Netherlands' pet food market with a share of 43.4% in 2022. This can be attributed to cats having a significant share, as 34.8% of the country's pet population in 2022 comprised cats. Additionally, there is a growing preference for premium cat food products in the country, and the cat food market is projected to register a CAGR of 4.6% during the forecast period.
- Dogs have the second-largest market share in the Netherlands pet food market, accounting for a 30.5% share in 2022. However, this share is comparatively lower than that of cats, mainly due to the smaller dog population. In 2022, the number of pet dogs in the Netherlands was less than the 68.8% share held by pet cats. However, between 2017 and 2022, the pet dog population experienced an increase of 20.6%, which is anticipated to drive the dog food market.
- The other animals include birds, small mammals, rodents, and others. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. In 2022, the other animals pet food segment reached USD 442.8 million.
- The increasing demand for premium pet products and the growing population of pets in the country are expected to drive the pet food market in the forecast period.
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Pet Food Product | Food | By Sub Product | Wet Pet Food | ||
| Pet Food Product | Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Food Product | Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Food Product | Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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