Market Trends of new zealand data center Industry
Surge in internet banking subscribers and digital inclusion in shopping trends boost the market demand
- Smartphone connections in the country have been consistently growing over the years by a small margin. Smartphone users are expected to increase from 6.48 million in 2022 to 7.10 million by 2029.
- Between January 2020 and January 2021, the number of mobile connections in New Zealand increased by 78 thousand (+1.2%). In January 2021, the number of mobile connections in New Zealand was equivalent to 135.6% of the total population.
- The majority of New Zealanders own a smartphone. In 2022, smartphone penetration in the country was expected to be around 92%. In 2021, post-paid mobile phone connections accounted for the country's vast majority of mobile subscriptions. Vodafone, Spark, and 2degrees were the leading mobile phone providers, with a more than 90% combined market share.
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High levels of broadband and fiber cable connection along with increase in online gaming and ecommerce purchase shall boost the market demand
- The country officially ended the support for 2G services in 2020 and is expected to stop the services for 3G by the end of 2023.
- The country has witnessed increased speeds of 4G and 5G over the years, peaking at 66 Mbps and 431 Mbps by 2029, for 4G and 5G, respectively. Vodafone had the highest average 5G download speed of the operators surveyed, according to data collected in New Zealand between January and March 2022. Vodafone customers using a 5G-enabled device saw an average download speed of 253.8 Mbps.
- The country officially launched 5G in 2019 and witnessed an average speed of 159.47 Mbps. New Zealanders require large amounts of data for everyday living, from communicating via social media platforms to purchasing goods online and for entertainment.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Deployment of 5G and surge in the adoption of OTT SVoD is boosting the data center market
- Government initiative towards national broadband strategy and fixed network investment by telecom companies is boosting the market demand
- Adoption of FTTx, full fiber and ultrafast broadband is boosting the market demand
