Nigeria E-commerce Industry Overview
The Nigerian e-commerce market is fragmented, with significant players like Zikel Cosmetics, Jumia International, Slot Systems Limited, Ajebomarket, and Chrisvicmall. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- June 2024 - Jumia, Nigeria's premier e-commerce platform, unveiled a state-of-the-art warehouse and logistics network in Isolo, Lagos. Spanning 30,000 square meters, the facility boasts 17,000 square meters of covered storage space.
- May 2024 - Jumia, Africa's premier e-commerce platform, unveiled two new Buy Now, Pay Later (BNPL) collaborations in Nigeria. The first is with Newedge (Easybuy), a pioneering finance entity, and the second is with CredPal, a prominent fintech player in Nigeria. These alliances are set to broaden the reach of Jumia's marketplace to Nigerian consumers. By offering the option to split payments over a defined period, Jumia eliminates the need for immediate payment, making purchases more accessible. Moreover, these partnerships are poised to catalyze the adoption of cashless transactions within the Jumia ecosystem.
Nigeria E-commerce Market Leaders
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Zikel Cosmetics
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Chrisvicmall
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Soso Games
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Bonoamour
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Ajebomarket
- *Disclaimer: Major Players sorted in no particular order