How big is the Nigeria OOH And DOOH Market?

The Nigeria OOH And DOOH Market size is expected to reach USD 118.21 million in 2024 and grow at a CAGR of 14.82% to reach USD 235.87 million by 2029. Read More

What is the current Nigeria OOH And DOOH Market size?

In 2024, the Nigeria OOH And DOOH Market size is expected to reach USD 118.21 million. Read More

Who are the key players in Nigeria OOH And DOOH Market?

JCDecaux SE, Optimum Exposures Ltd, Alpha and jam, Dentsu and APG SGA are the major companies operating in the Nigeria OOH And DOOH Market. Read More

What years does this Nigeria OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the Nigeria OOH And DOOH Market size was estimated at USD 100.69 million. The report covers the Nigeria OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Nigeria OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Nigeria OOH And DOOH Market Size & Share Analysis - Industry Research Report

Nigeria OOH and DOOH Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Nigeria OOH and DOOH Market Report is Segmented by Type (Static (Traditional) OOH, Digital OOH (LED Screens), Programmatic OOH, and Other Types), Application (Billboard, Transportation (Transit) (Airports, Others (Buses, Etc. )), Street Furniture, and Other Place-Based Media), End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End-User Industries). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Nigeria OOH and DOOH Industry Overview

The Nigerian OOH and DOOH market is fragmented. It comprises several extensive outdoor advertising and media companies with operations in multiple markets, as well as the smaller, local companies operating a limited number of structures in one or a few local markets. JCDecaux is one of the major players in the market.

May 2024: Taptap Digital, an omnichannel marketing platform, is known for its innovative approach to pinpointing ideal customer demographics and devising targeted strategies, all without relying on cookies. The company has recently made significant strides, extending its operations into Kenya and Nigeria, both recognized as burgeoning markets in the region. In Kenya, Taptap has not only established a local team but has also initiated several impactful campaigns, not just in Nigeria but also in its surrounding nations.
February 2024: Primedia Outdoor, a leading outdoor advertising company, joined forces with BroadSign, a renowned digital out-of-home (DOOH) platform, to deploy yet another innovative programmatic campaign in Nigeria. This initiative, set within the vibrant atmosphere of Ikeja City Mall, brings dynamic advertising to the forefront, with a focus on promoting GOtv, a popular digital television service provider.