Market Share of Non-Basmati Rice Industry
The non-basmati rice market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of non-basmati rice and trying to maintain their leadership position in the market studied. For instance, in 2022 Adani Wilmar announced the acquisition of India's rice brands and processing units in several states of the country. The company will launch branded daily-use rice under the fortune brand. The company is targeting the daily-use rice segment, which is a huge untapped market that is assumed to occupy 90% of the Indian market, according to the economic times.
Major players in the market include Amira Nature Foods Ltd., Ebro Foods, S.A., GRM, Lundberg, Mars, Incorporated (Uncle Ben's), Shriram Food Industry Pvt. Ltd., Sri Sai Nath Industries Private Limited., JFC International Inc., Augason Farms and CJ CheiljedangCorp. holding a significant share of the market studied and embarking on business strategies including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market.
Non-Basmati Rice Market Leaders
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Amira Nature Foods Ltd.
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Ebro Foods, S.A.
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GRM
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Lundberg
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Mars, Incorporated (Uncle Ben’s)
*Disclaimer: Major Players sorted in no particular order
