Non-Basmati Rice Market Size (2024 - 2029)

The non-basmati rice market is experiencing growth driven by increasing consumer awareness of health benefits and rising disposable incomes. This market expansion is supported by the grain's suitability as a basmati rice substitute in various dishes, along with its appealing aroma and taste at a competitive price. Government initiatives in key producing countries are further enhancing market opportunities by promoting cultivation and export, although challenges such as counterfeit products pose some constraints.

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Market Size of Non-Basmati Rice Industry

Non-Basmati Rice Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.12 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration High

Major Players

Non-Basmati Rice Market Major Players

*Disclaimer: Major Players sorted in no particular order

Non-Basmati Rice Market Analysis

Non-Basmati rice market is projected to register a CAGR of 4.12% during the forecast period, 2022-2027.

Non-basmati rice is known to offer several health benefits such as managing blood sugar levels, low cholesterol, and are rich in high fiber. The surge in the consumer's disposable income and a rise in consciousness regarding healthy life are the key drivers for the growth of the non-basmati rice market.

Several non-basmati rice such as PR 11 and PR 14 has a uniform grain size and does not stick upon cooking, which makes it an ideal substitute for basmati rice in delicacies like biryani and fried rice, thus driving the market demand for non-basmati rice. Apart from that, PR 14 non-basmati rice is rich in natural aroma and flavorful taste and comes with a nominal price which makes it a good substitute for basmati rice, thus, boosting the market growth.

Government initiatives in major non-basmati rice producing countries like India, Pakistan, Iran, and Nepal pertaining to assisting the state governments in promotion of non-basmati rice cultivation for export purposes, as well as encouraging farmers for growing non-basmati rice, educating them about the usage of right quantity of chemicals and fertilizers for boosting production, are some of the factors that have unleashed lucrative opportunities in the market studied.

However, the availability of counterfeit & adulterated packaged non-basmati rice are posing restraints over the forecast period.

Non-Basmati Rice Industry Segmentation

Rice other than basmati rice is known as Non-Basmati rice. Non-basmati rice comes in all kinds of different shapes and sizes. Some are long and slender, some are short and thick, some are like beads, and some may be round. None have the same characteristics as basmati rice. Some of the non-basmati rice is shaped like basmati rice such as PR, 104 IR8, and Masuri.

The Non-Basmati Rice market is segmented by type, kernel size, distribution channel, and geography. By type, the market is segmented into brown rice and white rice. By kernel size, the market is bifurcated into long grain rice, medium grain rice, and short grain rice. By distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is based in North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. It provides an analysis of emerging and established regions across the globe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Brown Rice
White Rice
By Kernel Size
Long Grain Rice
Medium Grain Rice
Short Grain Rice
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Non-Basmati Rice Market Size Summary

The non-basmati rice market is experiencing significant growth, driven by increasing consumer awareness of its health benefits, such as managing blood sugar levels and being low in cholesterol. The rise in disposable incomes and a growing consciousness about healthy living are key factors propelling this market forward. Non-basmati rice varieties like PR 11 and PR 14 are gaining popularity due to their uniform grain size and non-sticky nature, making them ideal substitutes for basmati rice in dishes like biryani and fried rice. Additionally, the natural aroma and flavorful taste of PR 14, combined with its affordability, further boost its demand. Government initiatives in major producing countries such as India, Pakistan, Iran, and Nepal are also playing a crucial role by promoting non-basmati rice cultivation for export and educating farmers on optimal farming practices, thereby creating lucrative opportunities in the market.

The global demand for non-basmati rice is further supported by its status as a staple food grain, with China and India being the largest producers. India, in particular, remains the largest exporter of non-basmati rice, with significant imports from regions like Sub-Saharan Africa. The market is highly competitive, with numerous regional and multinational companies striving to maintain their market positions through product innovations, strategic partnerships, and mergers and acquisitions. Major players such as Amira Nature Foods Ltd., Ebro Foods, S.A., and Mars, Incorporated are actively expanding their portfolios and enhancing their market visibility. The trend towards whole grains, including brown rice, is also contributing to market growth, as they are rich in nutrients and align with dietary recommendations for healthier eating.

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Non-Basmati Rice Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Brown Rice

      2. 2.1.2 White Rice

    2. 2.2 By Kernel Size

      1. 2.2.1 Long Grain Rice

      2. 2.2.2 Medium Grain Rice

      3. 2.2.3 Short Grain Rice

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 By Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 Spain

        4. 2.4.2.4 France

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 Saudi Arabia

        2. 2.4.5.2 South Africa

        3. 2.4.5.3 Rest of Middle East & Africa

Non-Basmati Rice Market Size FAQs

The Non-Basmati Rice Market is projected to register a CAGR of 4.12% during the forecast period (2024-2029)

Amira Nature Foods Ltd. , Ebro Foods, S.A., GRM, Lundberg and Mars, Incorporated (Uncle Ben’s) are the major companies operating in the Non-Basmati Rice Market.

Non-Basmati Rice Report Snapshots

Non-Basmati Rice Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)