Market Trends of Non-Dairy Cheese Industry
This section covers the major market trends shaping the Non-Dairy Cheese Market according to our research experts:
Growing Demand for Plant-Based Cheese Owing to Increased Lactose Intolerance
Congenital lactase deficiency or lactose intolerance is a condition wherein the small intestine becomes ineffective in terms of making the enzyme lactase digest or metabolize lactose. Transferring undigested lactose to the large intestine can result in severe health issues whose initial symptoms are gastric problems, diarrhea, and bloating. According to the World Population Review in 2023, about 65% of the adult human population has this type of lactose intolerance. In recent years, the demand for non-dairy cheese and other lactose-free products has gone up a lot. This is because lactose intolerance is becoming more common in many parts of the world.
Consumers are considering a vegan diet as a sustainable and healthy choice. Thus, it has gained popularity in recent years. The rising concerns of consumers toward animal products due to ethical reasons are leading to the consumption of healthier and cleaner products, which will boost the non-dairy cheese market. The key players in the market are investing a huge amount in research and development and focusing on product innovations and product launches as per the trending preferences of customers. For instance, in July 2021, Upfield launched the vegan cheese brand Violife in the Middle East. The brand is a lactose- and allergen-free dairy substitute that would be available in slices, boxes, and grated form in two flavors: cheddar and mozzarella.
North America Dominates the Market
North America dominates the non-dairy cheese market as a high percentage of the lactose-intolerant population is present, with an emerging trend for vegan food preferences. North America is an attractive market as a shift in consumer preference has been observed in the last few years owing to the growing veganism trend in the region. As veganism is gaining popularity in the North American region, various giant food manufacturers have started incorporating dairy substitutes into their cheese product lines. According to Plant Proteins.Co., by 2022, approximately 6% of US consumers will be vegan, a 6x (500%) increase from just 1% in 2014.
North Americans are highly conscious of their health and wellness. Thus, plant-based cheese is also served in bakeries, fast-food cafes, and restaurants. Moreover, North America is anticipated to grow significantly during the forecast period due to the popularity of plant-based cheese and the growing awareness among consumers concerning the unmatched benefits offered by plant-based dairy products, thus driving the growth of the non-dairy cheese market in the region.
