Market Trends of Non-GMO Foods Industry
Increase in Demand for Non-GMO Food and Beverage Products
Non-GMO foods are eco-friendly, natural, and made from organic sources due to which they are considered a healthy food and are preferred by health-conscious consumers. The demand for Vegan and vegetarian consumers is growing around the world owing to its benefits and nutritional profile. Owing to this, consumer demand for non-GMO vegan food is also growing. Additionally, the demand for non-GMO beverages is also increasing owing to their convenience and on-the-go trend. The market players are constantly investing in their research and development departments to innovate new products considering consumer demand. The market players are launching new beverage products in the market. For instance, in February 2022, Naked Juice launched new smoothie flavors. The flavors include orange vanilla crème and Key lime flavors. The products are vegan, gluten-free, and made of non-GMO fruits.
North America Holds Larget Share
The increasing health awareness among consumers and the rising adoption of vegetarian and vegan lifestyles particularly in developed regions such as North America are stimulating the demand for foods that are formulated using organic and non-GMO ingredients such as grains, seeds, and fruits. Consumers are checking food labels for non-GMO mentions on it and then purchasing the product. Additionally, government initiatives regarding the use of non-GMO ingredients in food are also driving market growth. Considering the demand, the market players are launching new non-GMO products in the market. For instance, in November 2022, Blue Diamond Growers launched a new limited edition of flavored almonds. The product comes in two different flavors i.e., Snickerdoodle and Peppermint Cocoa. The company says that the almonds are non-GMO.
