North America Aromatherapy Diffuser Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 708.48 Million |
| Market Size (2029) | USD 916.35 Million |
| CAGR (2024 - 2029) | 5.28 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Aromatherapy Diffuser Market Analysis
The North America Aromatherapy Diffuser Market size is estimated at USD 708.48 million in 2024, and is expected to reach USD 916.35 million by 2029, growing at a CAGR of 5.28% during the forecast period (2024-2029).
- Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. Aromatherapy uses aromatic essential oils such as chamomile, lavender, and clary sage to enhance physical and emotional health. An aromatherapy diffuser is a gadget used to disperse essential oil into the air and natural fragrance in a wide area. Thus, the use of essential oil/diffuser oil in several treatments has led to significant growth in demand for aromatherapy diffusers in the market.
- Aromatherapy has been gaining popularity as a form of alternative therapy for mental wellness, and this trend is expected to continue in the medium term. Aromatherapy diffusers are used to disperse essential oils into the air, providing therapeutic benefits such as stress relief, relaxation, and improved mood. With the growing interest in natural remedies and wellness practices, the demand for aromatherapy diffusers is expected to increase in North America.
- In recent years, consumers have shifted their preference to using aromatherapy diffusers instead of traditional incense candles for a relaxing, soothing experience, which fosters the market's growth. Furthermore, aerial diffusion of essential oils is perceived as more effective and convenient than its counterpart, i.e., topical application, which is estimated to boost the market growth of aromatherapy diffusers during the forecast period.
- Aromatherapy diffusers have become increasingly popular in recent years, not only for their ability to improve air quality but also for their ability to create a relaxing and pleasant atmosphere. As a result, the demand for functional combo sets, which typically include an aromatherapy diffuser and a selection of essential oils, is expected to increase in the North American aromatherapy diffuser market. These combo sets provide customers with a convenient and cost-effective way to try out different essential oils and to experience the full benefits of aromatherapy.
North America Aromatherapy Diffuser Market Trends
Increasing Demand From Spas and Wellness Centers
- Aroma oil diffusers are extensively used in wellness centers during body massage and spa treatments. The beauty and spa industry is expected to grow considerably, further increasing the usage of aroma oil diffusers. According to data from the annual 2022 US Spa Industry Study, conducted by PricewaterhouseCoopers (PwC) on behalf of the International Spa Association (ISPA), spas across the US generated USD18.1 billion in revenues in 2021, marking an almost 50 percent increase compared to 2020 (USD 12.1 billion).
- The 2022 report also found spa visits increased by nearly 40 percent - shifting from 124 million in 2020 to 173 million in 2021. Thus, the increasing consumer visit to spas further drives the demand for aromatherapy diffusers in the regional market. Innovation and technological developments will likely play major roles in the aroma oil diffusers market.
- Over the years, the personal grooming and beauty industry has made massive strides. As people become increasingly vanity conscious, they invest a substantial portion of their disposable incomes toward personal grooming products and services. Furthermore, rising individual stress levels and increased pollution levels have prompted men and women to opt for regular face clean-up sessions, resulting in visiting spa and wellness centers, further fuelling the demand for aromatherapy diffusers.
United States Holds the Largest Market Share
- The United States occupies a majority of the share of the North American aromatherapy diffuser market, owing to the increasing demand for relaxing and pleasant aromatic ambiance in working spaces. Subsequently, the demand for essential oil has been increasing in the United States due to the increasing preference for natural ingredients for treating anxiety, stress, and depression. As a result, the country imports a variety of essential oils from multiple countries.
- For instance, according to the International Trade Centre (ITC) data, the United States imported 52,479 tons of essential oil from the rest of the world in 2021. Thereby, the rising sales of essential oils are positively impacting the sales of aromatherapy diffusers in the country during the study period.
- The growing interest in at-home aromatherapy and the increasing awareness among millennials about the importance of mental wellness are some of the factors driving the demand for aroma diffusers. Aroma diffusers are becoming popular because they provide a convenient and affordable way to enjoy the benefits of aromatherapy at home, which includes relaxation, stress relief, improved sleep, and mood enhancement. Furthermore, the United States' favorable laws and regulations for cultivating essential oil crops are expected to boost the regional demand for essential oils and aromatherapy diffusers.
- Aromatherapy has become increasingly popular in recent years, and unsurprisingly, consumers are exploring different types of products to experience their benefits at home. Candle and ceramic diffusers are great options for those who prefer a more decorative and aesthetic approach to aromatherapy. Local brands launching new collections can also provide consumers a wider range of options and scents.
- For instance, in June 2021, Candle-lite Company launched cannabidiol (CBD)-infused candles and wax melts under its Essential Elements brand. These candles feature essential oils in natural soy wax, layers of botanicals, woods, and other elements of nature to deliver an aromatherapy experience.
North America Aromatherapy Diffuser Industry Overview
Market players are inclined toward designing consumer products that offer increased comfort and convenience. The consumer-tech industry is also thriving, with abundant products and services enhancing people's lives. Artificial intelligence, built into products and mobile applications, customizes consumer experiences. Augmented and virtual reality is used in multiple ways, including homecare, education, and healthcare. Moreover, these companies are increasing their investments in research and development (R&D) to develop products in line with consumer needs, expand their presence, and maintain their position in the market studied. Domestic companies and international players, such as dōTERRA, Edens Garden, Young Living Essential Oils Inc. Newell Brands Inc., and Organic Aromas, among others, equally dominate the significant market share of aromatherapy diffusers.
North America Aromatherapy Diffuser Market Leaders
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doTERRA
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Organic Aromas
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Newell Brands
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Edens Garden
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Young Living Essential Oils
*Disclaimer: Major Players sorted in no particular order
North America Aromatherapy Diffuser Market News
- April 2022: Nowell Brands Inc. launched the WoodWick Radiance diffuser - a battery-operated diffuser designed to reflect the brand's iconic hourglass silhouette and provide consumers with an easy-to-change refill process that doesn't require water.
- March 2022: The Gift of Scent introduced a line of Flash Scent USB aromatherapy diffusers in the United States. The aromatherapy USB-powered essential oil diffusers come in lavender or peppermint scents.
- June 2021: SajeNatural Wellness collaborated with The Little Market, a non-profit fair-trade shop that features ethically sourced, artisan-made products. The collaboration supports the mission of promoting economic independence and self-sufficiency of women artisans around the globe through the creation of a new limited-edition product, the Aroma Mosaic diffuser.
North America Aromatherapy Diffuser Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Ultrasonic
- 5.1.2 Nebulizer
- 5.1.3 Others
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5.2 By Distribution Channel
- 5.2.1 Supermarket/Hypermarket
- 5.2.2 Convenience Stores
- 5.2.3 Specialist Stores
- 5.2.4 Online Retailers
- 5.2.5 Others
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5.3 Country
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
-
6.3 Company Profiles
- 6.3.1 NOW Health Group Inc.
- 6.3.2 ZAQ
- 6.3.3 DoTERRA
- 6.3.4 Organic Aromas
- 6.3.5 Aromis Ltd
- 6.3.6 Edens Garden
- 6.3.7 Newell Brands Inc
- 6.3.8 Escents Aromatherapy
- 6.3.9 Young Living Essential Oils Lc
- 6.3.10 Vitruvi US Corp.
- 6.3.11 Scentsy Inc.
- 6.3.12 Saje Natural Wellness
- 6.3.13 Aromatech Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Aromatherapy Diffuser Industry Segmentation
An aromatherapy diffuser is a device that is designed to disperse essential oils into the air in the form of a fine mist. The diffuser uses a process called nebulization, ultrasonic, or heat to break down the essential oils into small particles that can be easily dispersed into the air. As the mist is released, it fills the room with the fragrance of the essential oil, providing a pleasant and calming aroma that can help to enhance relaxation, reduce stress and anxiety, and promote overall well-being,
The North American aromatherapy diffuser market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into ultrasonics, nebulizers, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist stores, online retailers, and other distribution channels. Based on geography, the report provides a detailed analysis of the United States, Mexico, Canada, and the Rest of the North American region.
For each segment, the market sizing and forecasting have been done in value terms of USD million.
| By Product Type | Ultrasonic |
| Nebulizer | |
| Others | |
| By Distribution Channel | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialist Stores | |
| Online Retailers | |
| Others | |
| Country | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Aromatherapy Diffuser Market Research FAQs
How big is the North America Aromatherapy Diffuser Market?
The North America Aromatherapy Diffuser Market size is expected to reach USD 708.48 million in 2024 and grow at a CAGR of 5.28% to reach USD 916.35 million by 2029.
What is the current North America Aromatherapy Diffuser Market size?
In 2024, the North America Aromatherapy Diffuser Market size is expected to reach USD 708.48 million.
Who are the key players in North America Aromatherapy Diffuser Market?
doTERRA, Organic Aromas , Newell Brands , Edens Garden and Young Living Essential Oils are the major companies operating in the North America Aromatherapy Diffuser Market.
What years does this North America Aromatherapy Diffuser Market cover, and what was the market size in 2023?
In 2023, the North America Aromatherapy Diffuser Market size was estimated at USD 672.95 million. The report covers the North America Aromatherapy Diffuser Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Aromatherapy Diffuser Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Aromatherapy Diffuser Industry Report
Statistics for the 2024 North America Aromatherapy Diffuser market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Aromatherapy Diffuser analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
