North America Athletic Footwear Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.45 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Athletic Footwear Market Analysis
North America Athletic Footwear market is projected to register a CAGR of 3.45% during the forecast period, 2022-2027.
The rising health and wellness awareness among consumers is one of the key influential factors driving the sales growth of athletic footwear in North America. Consumers across the region have been prioritizing their physical fitness and mental health by indulging themselves in various sports and fitness activities. Moreover, the increasing number of participants in sports tournaments such as American football, soccer, running, basketball, baseball, etc., and the growing number of women participating in fitness and sports activities, are boosting the sales of athletic footwear. Moreover, to target women end-users, companies are introducing products with differentiation in terms of design & color, comfort level, size, etc., to gain a competitive advantage.
In the medium term, online retailing is anticipated to push sales growth, as millennials are preferring e-commerce platforms to purchase personal accessories and fashion goods. As a result, key brands are adopting omnichannel distribution strategies to target a wider customer base. For instance, in March 2022, ABG (Authentic Brands Group) announced a strategic partnership with SportChek, a Canada-based multichannel retailer, to distribute Reebok branded products including sports apparel and footwear in the country. Through this partnership, the retailer will make available Reebok's products at 300 of its corporate-owned stores, and complementary e-commerce websites.
North America Athletic Footwear Market Trends
This section covers the major market trends shaping the North America Athletic Footwear Market according to our research experts:
Growing Fitness Conscious Consumers
The athletic footwear market is booming, owing to the increasing number of health and fitness-conscious consumers coupled with the growing popularity of outdoor activities, and increased emphasis on promoting sports, athletics, adventure-based activities, and other related scenarios. For example, Football is considered the most popular game in Mexico and people are highly passionate about playing the game. Surveys say that more than 50% of Mexicans play football. This in turn is expected to increase the sales of athletic footwear.
The increase in the adoption of sports and fitness activities, as they help in maintaining good health and reduce the risk of chronic disorders such as depression, cardiovascular diseases, and diabetes accelerates the athletic footwear market growth in the region. This has also resulted in a willingness to pay extra for several performance characteristics in athletic shoes, such as waterproof quality, moisture management, temperature control, and friction regulation.
Increased Female Sports Participation Rate
Women's interest in sports has been growing rapidly over the past few years. The gap between men and women in sports has narrowed significantly over the last few years across the region. Further, younger generation girls are increasingly preferring fitness programs such as strength training, Zumba, aerobics, and yoga to improve their physical well-being, which in turn influences the demand for athletic footwear.
Girls' participation in sports tends to be higher in the United States than in other parts of the world like Western Europe and Latin America. Women are buying athletic shoes for comfort, whether they are running or participating in other sports such as tennis, basketball, or badminton, fuelling the expansion of the women's athletic shoe market. Furthermore, the government conducts various initiatives to encourage more women to get more active, more often by promoting participation in physical activities. For example, The Government of Canada is committed to building and maintaining an inclusive Canadian sport system and providing opportunities for women and girls in all aspects of the sport, including coaching.
North America Athletic Footwear Industry Overview
The market is highly competitive with the presence of key players such as Adidas AG, Skechers USA, Inc, Puma SE, New Balance Athletics, Inc, and Nike Inc. Moreover, these major companies are investing in research and development and introducing smart footwear to maintain their positions in the market through new product innovations. For example, Altra Torin IQ Smart Shoes contain all the necessary sensors to calculate capture distance, pace, cadence, running style, and much more. Additionally, key players are focused on online marketing and branding through social media platforms and e-commerce channels to attract more customers.
North America Athletic Footwear Market Leaders
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Skechers USA, Inc.
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Adidas AG
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New Balance Athletics, Inc.
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Nike, Inc.
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Puma SE
*Disclaimer: Major Players sorted in no particular order
North America Athletic Footwear Market News
- In March 2022, Lululemon launched the first ever running shoes for women called Blisfeel across North America, Mainland China, and the United Kingdom. The running shoes will retail for USD 148.
- In September 2022, Under Armour launched UA HOVR Phantom 3 running shoes in North America. The shoes offer more breathability and improved fit compared to their predecessor and with a retail price of USD 140
- In April 2021, Reebok launched a vegan and sustainable version of its Nano X1 training shoes. These shoes are USDA-certified and bio-based, with 40% of the shoes made with renewable and biological materials.
North America Athletic Footwear Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Running Shoes
- 5.1.2 Sport Shoes
- 5.1.3 Trekking/Hiking Shoes
- 5.1.4 Other Product Types
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5.2 By End user
- 5.2.1 Men
- 5.2.2 Women
- 5.2.3 Children
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5.3 By Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Online Retail Stores
- 5.3.3 Others Distribution Channel
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5.4 By Geography
- 5.4.1 United States
- 5.4.2 Canada
- 5.4.3 Mexico
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning of Key Players
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6.3 Company Profiles
- 6.3.1 Adidas AG
- 6.3.2 Puma SE
- 6.3.3 Nike Inc.
- 6.3.4 Skechers USA, Inc.
- 6.3.5 Under Armour, Inc.
- 6.3.6 Avia
- 6.3.7 Nfinity Athletic Corporation
- 6.3.8 ASICS Corporation
- 6.3.9 New Balance Athletics, Inc.
- 6.3.10 Wolverine World Wide, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
North America Athletic Footwear Industry Segmentation
Athletic footwear is primarily designed to be worn during sports or other forms of physical exercise to provide proper comfort and grip to the end-user. The North America athletic footwear market (henceforth referred to as the market studied) is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across North America, comprising the United States, Canada, Mexico, and the Rest of North America For each segment, the market sizing and forecasts have been done on the basis of value (USD million).
| By Product Type | Running Shoes |
| Sport Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types | |
| By End user | Men |
| Women | |
| Children | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Online Retail Stores | |
| Others Distribution Channel | |
| By Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Athletic Footwear Market Research FAQs
What is the current North America Athletic Footwear Market size?
The North America Athletic Footwear Market is projected to register a CAGR of 3.45% during the forecast period (2024-2029)
Who are the key players in North America Athletic Footwear Market?
Skechers USA, Inc., Adidas AG , New Balance Athletics, Inc. , Nike, Inc. and Puma SE are the major companies operating in the North America Athletic Footwear Market.
What years does this North America Athletic Footwear Market cover?
The report covers the North America Athletic Footwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Athletic Footwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Athletic Footwear Industry Report
Statistics for the 2024 North America Athletic Footwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Athletic Footwear analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
