North America Athletic Footwear Market Size (2024 - 2029)

The North America athletic footwear market is experiencing growth driven by increasing health and wellness awareness among consumers, who are prioritizing physical fitness and mental health through sports and fitness activities. The market size is further influenced by the rising participation in various sports tournaments and the growing involvement of women in fitness and sports, prompting companies to introduce differentiated products to gain a competitive edge. Additionally, the expansion of online retailing, particularly among millennials, is expected to enhance market size, as brands adopt omnichannel distribution strategies to reach a broader customer base.

Market Size of North America Athletic Footwear Industry

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North America Athletic Footwear Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.45 %
Market Concentration High

Major Players

North America Athletic Footwear Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Athletic Footwear Market Analysis

North America Athletic Footwear market is projected to register a CAGR of 3.45% during the forecast period, 2022-2027.

The rising health and wellness awareness among consumers is one of the key influential factors driving the sales growth of athletic footwear in North America. Consumers across the region have been prioritizing their physical fitness and mental health by indulging themselves in various sports and fitness activities. Moreover, the increasing number of participants in sports tournaments such as American football, soccer, running, basketball, baseball, etc., and the growing number of women participating in fitness and sports activities, are boosting the sales of athletic footwear. Moreover, to target women end-users, companies are introducing products with differentiation in terms of design & color, comfort level, size, etc., to gain a competitive advantage.

In the medium term, online retailing is anticipated to push sales growth, as millennials are preferring e-commerce platforms to purchase personal accessories and fashion goods. As a result, key brands are adopting omnichannel distribution strategies to target a wider customer base. For instance, in March 2022, ABG (Authentic Brands Group) announced a strategic partnership with SportChek, a Canada-based multichannel retailer, to distribute Reebok branded products including sports apparel and footwear in the country. Through this partnership, the retailer will make available Reebok's products at 300 of its corporate-owned stores, and complementary e-commerce websites.

North America Athletic Footwear Industry Segmentation

Athletic footwear is primarily designed to be worn during sports or other forms of physical exercise to provide proper comfort and grip to the end-user. The North America athletic footwear market (henceforth referred to as the market studied) is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across North America, comprising the United States, Canada, Mexico, and the Rest of North America For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Product Type
Running Shoes
Sport Shoes
Trekking/Hiking Shoes
Other Product Types
By End user
Men
Women
Children
By Distribution Channel
Supermarkets/Hypermarkets
Online Retail Stores
Others Distribution Channel
By Geography
United States
Canada
Mexico
Rest of North America
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North America Athletic Footwear Market Size Summary

The North America athletic footwear market is experiencing significant growth, driven by an increasing awareness of health and wellness among consumers. This trend is encouraging more individuals to engage in sports and fitness activities, thereby boosting the demand for athletic footwear. The participation of women in sports and fitness is also on the rise, prompting companies to introduce differentiated products targeting this demographic. The market is further propelled by the popularity of various sports tournaments and the growing inclination towards outdoor activities. The adoption of omnichannel distribution strategies, particularly through e-commerce platforms, is enhancing accessibility and convenience for consumers, contributing to market expansion.

The competitive landscape of the athletic footwear market in North America is characterized by the presence of major players such as Adidas AG, Skechers USA, Inc., Puma SE, New Balance Athletics, Inc., and Nike Inc. These companies are investing in research and development to introduce innovative products, including smart footwear, to maintain their market positions. The market is also witnessing a surge in women's athletic footwear sales, driven by increased participation in sports and fitness activities among women and girls. Government initiatives promoting women's participation in sports further support this trend. The focus on online marketing and branding through social media and e-commerce channels is helping key players attract a broader customer base, ensuring continued growth in the market.

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North America Athletic Footwear Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Running Shoes

      2. 2.1.2 Sport Shoes

      3. 2.1.3 Trekking/Hiking Shoes

      4. 2.1.4 Other Product Types

    2. 2.2 By End user

      1. 2.2.1 Men

      2. 2.2.2 Women

      3. 2.2.3 Children

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Online Retail Stores

      3. 2.3.3 Others Distribution Channel

    4. 2.4 By Geography

      1. 2.4.1 United States

      2. 2.4.2 Canada

      3. 2.4.3 Mexico

      4. 2.4.4 Rest of North America

North America Athletic Footwear Market Size FAQs

The North America Athletic Footwear Market is projected to register a CAGR of 3.45% during the forecast period (2024-2029)

Skechers USA, Inc., Adidas AG , New Balance Athletics, Inc. , Nike, Inc. and Puma SE are the major companies operating in the North America Athletic Footwear Market.

North America Athletic Footwear Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)