Market Trends of North America Athletic Footwear Industry
This section covers the major market trends shaping the North America Athletic Footwear Market according to our research experts:
Growing Fitness Conscious Consumers
The athletic footwear market is booming, owing to the increasing number of health and fitness-conscious consumers coupled with the growing popularity of outdoor activities, and increased emphasis on promoting sports, athletics, adventure-based activities, and other related scenarios. For example, Football is considered the most popular game in Mexico and people are highly passionate about playing the game. Surveys say that more than 50% of Mexicans play football. This in turn is expected to increase the sales of athletic footwear.
The increase in the adoption of sports and fitness activities, as they help in maintaining good health and reduce the risk of chronic disorders such as depression, cardiovascular diseases, and diabetes accelerates the athletic footwear market growth in the region. This has also resulted in a willingness to pay extra for several performance characteristics in athletic shoes, such as waterproof quality, moisture management, temperature control, and friction regulation.
Increased Female Sports Participation Rate
Women's interest in sports has been growing rapidly over the past few years. The gap between men and women in sports has narrowed significantly over the last few years across the region. Further, younger generation girls are increasingly preferring fitness programs such as strength training, Zumba, aerobics, and yoga to improve their physical well-being, which in turn influences the demand for athletic footwear.
Girls' participation in sports tends to be higher in the United States than in other parts of the world like Western Europe and Latin America. Women are buying athletic shoes for comfort, whether they are running or participating in other sports such as tennis, basketball, or badminton, fuelling the expansion of the women's athletic shoe market. Furthermore, the government conducts various initiatives to encourage more women to get more active, more often by promoting participation in physical activities. For example, The Government of Canada is committed to building and maintaining an inclusive Canadian sport system and providing opportunities for women and girls in all aspects of the sport, including coaching.
