Market Size of North America Automotive Infotainment System Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.78 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Automotive Infotainment System Market Analysis
The North American automotive infotainment system market was valued at USD 5.15 billion in 2021 and is expected to surpass a net valuation of USD 7.64 billion by 2027 end, registering a solid CAGR growth of 6.78% during the forecast period.
Although during Covid-19, demand for automotive displays witness a steep fall amid the reduce automotive sales and production across the United States and Canada. Since automotive infotainment system demand is deeply linked with automotive sales including passenger and commercial vehicles, North America showcased a shrinking in demand from Q1 2021 to Q4 2021. Although after Q4 2021, demand for automotive resumed globally and production houses in the United States also began at a faster pace.
Over the medium-term forecast period, demand for the automotive infotainment system is driven by vehicle sales. North America is exhibiting impressive passenger car sales which have consistently driven the market demand. The North America Automotive infotainment system can be classified into two types. Firstly, Advanced Navigation comprises services including those that contain regular map updates and information about traffic jams or real-time traffic information (RTTI). Secondly, Comfort Services aims for the comfort and personal convenience of the passenger.
The improved technology in terms of in-house carbon experience including sound system, IoT, and AI-enabled infotainment system expected to elevate the demand marginally. Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.'s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the systems.
Further, automotive sales in the United States and Canada are showcasing prominent growth which is a quite good sign for automotive infotainment system demand in North America. With overall automotive navigation and connectivity characterizing the cars of this generation, automotive visualization technologies are becoming the most vital components of in-vehicle interactions. As a result, the incorporation of an interactive infotainment system has become a key feature of the vehicle manufacturing processes among a few prominent automakers like General Motors and Tesla.
North America Automotive Infotainment System Industry Segmentation
Automotive infotainment is an in-vehicle device that provides entertainment and information to the driver and passengers. The system includes the integration of audio/video (A/V) interfaces, touchscreens, keypads, etc., for offering navigational services, hand-free phone connections, vehicle voice control, parking assistance, climate control, two-way communication tools, access to the internet, and other security services. These features help in increasing the operational efficiency of vehicles and improving safety and driver experience.
The North American automotive infotainment system market is segmented by vehicle type, installation type, sales channel, and by country. By Vehicle Type, the market has been segmented into passenger cars and commercial vehicles. By installation type, the market has been segmented into in-dash infotainment systems and rear seat infotainment systems.
By sales channel, the market has been segmented into OEM and aftermarket and By country, the market has been segmented into the United States, Canada, and the Rest of North America. For each segment, the market sizing and forecast have been done on basis of value (USD billion).
| Vehicle Type | |
| Passenger Cars | |
| Commercial Vehicles |
| Product Type | |
| Audio Unit | |
| Display Unit | |
| Navigation Systems | |
| Comprehensive Systems |
| Installation Type | |
| OEM | |
| Aftermarket |
| By Country | |
| United Sates | |
| Canada | |
| Rest of North America |
North America Automotive Infotainment System Market Size Summary
The North American automotive infotainment system market is poised for significant growth, driven by the resurgence in vehicle sales and advancements in technology. Despite a temporary decline in demand during the COVID-19 pandemic, the market has rebounded as automotive production and sales have accelerated, particularly in the United States and Canada. The market is characterized by the integration of advanced navigation and comfort services, enhancing the in-vehicle experience through improved sound systems, IoT, and AI-enabled features. Automakers are increasingly adopting sophisticated infotainment systems, with companies like Mitsubishi, Nissan, and Renault incorporating Google's Android OS to enhance connectivity and user experience. The demand for in-vehicle infotainment (IVI) systems is expected to rise, fueled by changing consumer preferences for seamless smartphone integration and enhanced digital services.
The competitive landscape of the North American automotive infotainment market is moderately consolidated, with key players such as Denso, Bosch, Harman International, and Continental AG leading the charge. These companies are engaging in strategic partnerships and technological innovations to maintain a competitive edge. Notable developments include Qualcomm's next-generation Snapdragon Cockpit Platforms and Harman's acquisition of Apostera to expand augmented and mixed reality offerings. The market's growth is further supported by the increasing adoption of modular hardware designs, allowing for cost-effective integration of smartphone functions into infotainment systems. As the automotive sector continues to evolve, the demand for advanced infotainment systems is expected to witness robust growth, driven by the need for enhanced connectivity, personalization, and safety in vehicles.
North America Automotive Infotainment System Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porters Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size in Value USD Billion)
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2.1 Vehicle Type
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2.1.1 Passenger Cars
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2.1.2 Commercial Vehicles
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2.2 Product Type
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2.2.1 Audio Unit
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2.2.2 Display Unit
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2.2.3 Navigation Systems
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2.2.4 Comprehensive Systems
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2.3 Installation Type
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2.3.1 OEM
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2.3.2 Aftermarket
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2.4 By Country
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2.4.1 United Sates
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2.4.2 Canada
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2.4.3 Rest of North America
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North America Automotive Infotainment System Market Size FAQs
What is the current North America Automotive Infotainment System Market size?
The North America Automotive Infotainment System Market is projected to register a CAGR of greater than 6.78% during the forecast period (2024-2029)
Who are the key players in North America Automotive Infotainment System Market?
Denso Technologies , Bosch , Harman International , Delphi Automotive LLP and Continental AG are the major companies operating in the North America Automotive Infotainment System Market.
