North America Bakery Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 101.71 Billion |
| Market Size (2029) | USD 112.54 Billion |
| CAGR (2024 - 2029) | 2.04 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Bakery Products Market Analysis
The North America Bakery Products Market size is estimated at USD 101.71 billion in 2024, and is expected to reach USD 112.54 billion by 2029, growing at a CAGR of 2.04% during the forecast period (2024-2029).
The bakery market in North America is driven by changing consumer trends for bakery products that offer high nutritional value and convenience. Growing consciousness regarding health, immunity, and energy boosts the demand for gluten-free protein baked foods. As of 2023, approximately 1% of the adult population in the United States had celiac disease, indicating increased demand for gluten-free bakery products. Ancient grains, organic grains, and custom blends of wheat flour are expected to record higher sales owing to the growing demand for health-promoting bakery products that are minimally processed with lesser preservatives, have lesser trans fats, are rich in protein, and have essential micronutrients.
Due to urbanization and the increase in the working population, the growth of out-of-home consumption is rising, increasing the demand for instant and nutritious bakery products. This trend is fueling the growth of bakery products in North America. Commercial bakeries, although fewer in numbers than retail stores, generate almost 80% of the total bakery market profits in the region. Commercial bakeries are well-established, with key players dominating the scenario, whereas retail stores are more fragmented. Also, the availability of various retail chains like supermarkets, hypermarkets, specialty stores, and online delivery boosts the market’s growth.
North America Bakery Products Market Trends
Demand For Convenient and Healthy Snacking is Impacting the Demand for Morning Goods
The demand for convenience snack products is growing rapidly due to changes in consumption patterns and increasing awareness about concepts like portion control. A calorie deficit dietary preference is driving a more significant number of brands to offer small/on-the-go consumption packs of bakery products. North American consumers are increasingly focusing on taste, health, and convenience, and grab-and-go bakery snacks are often picked by consumers to quench appetites on busy days or to replace their meals on hectic days. This drives the consumer to choose morning goods. The United States has become a nation of grazers, with people looking for solutions that fit their healthy lifestyles and elevated tastes. Snacks high in protein are gaining traction in the region, especially in the United States. In 2023, among US consumers, the consumption of protein-based snack products rose across all age groups, with the most prominent being among people aged 32-45 years. Protein pancakes were among this group's most favored snack products, underscoring the importance of protein for satiety and the morning meal.
Bakery products claiming to contain natural and organic ingredients witnessed increased demand in the United States. This concept has been evolving across other markets as well. Product launches with various label claims, such as no artificial additives, no preservatives, non-GMO, and reduced sugar, are becoming increasingly popular. As a result, the increased consumer demand for nutritious products and the rising clean-label claims on products accelerated the market growth in this region. Thus, the change in eating patterns and the growing preference for on-the-go snacks among North American consumers due to the evolution of work and home life are propelling the growth of bakery products in the region.
The US Market is Expected to Dominate the Regional Market
Health consciousness and indulgence are two parallel trends dominating the US bakery market. The demand for bakery products that can be rapidly prepared at home or grabbed on the go has increased in the United States due to an increase in busy lives and the desire for quick and simple meals. The growing working population and improving consumer lifestyles have enhanced the consumption of ready-to-eat (RTE) food products such as healthy bread, pizza rolls, chicken puffs, and muffins throughout the country. Further, the market is experiencing growth due to the increasing number of bakers in the country. This has resulted in a wider range of bakery goods and increased production capacity. The increase in the number of bakers also caters to the emerging trend of healthy snacking. This trend is fueled by the launch of products that contain wholegrain, high fiber, or other health-promoting ingredients.
Baked goods have very high permissibility, and American consumers prefer the occasional baked treat as part of their daily routine. In July 2022, the American Bakers Association reported that 84% of Americans considered it acceptable to occasionally treat themselves to baked goods like cookies, cupcakes, doughnuts, or pies. American Gen Z and millennial customers preferred baked goods such as pizza, flatbreads, wraps, and tortillas. Almost 90% purchased a selection of these products, according to the American Bakers Association. The need for convenience and frozen bakery products is increasing, driving market expansion.
North America Bakery Products Industry Overview
The North American market for bakery products is fragmented, owing to the presence of prominent regional and domestic players in different countries. Mergers, expansion, acquisitions, partnerships, and new product development are strategic approaches adopted by leading companies to boost their brand presence among consumers. Key players dominating the market include The Kellogg Company, Flower Foods Inc., Grupo Bimbo, SAB de CV, The J.M. Smucker Company (Hostess Brands), and Mondelēz International Inc. Several manufacturers are focusing on online distribution channels for their online promotion, marketing, and branding of their products, to expand their geographic reach and increase their customer base.
North America Bakery Products Market Leaders
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Flowers Foods, Inc.
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The Kellogg Company
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Mondelēz International, Inc
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Grupo Bimbo, S.A.B. de C.V.
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The J.M. Smucker Company (Hostess Brands)
*Disclaimer: Major Players sorted in no particular order
North America Bakery Products Market News
- May 2024: Bimbo Bakeries USA, a subsidiary of Grupo Bimbo SAB de CV, added Hawaiian bakery bread and buns to its Sara Lee Artesano portfolio. The two new bread products are made without any artificial flavors, preservatives, or high-fructose corn syrup.
- January 2024: New Jersey’s Bread manufacturer Anthony & Sons Bakery Inc. launched the Avocado Bread Company brand, making it the first bakery to utilize avocados in the line of plant-based innovations.
- December 2023: COBS Bread started its third US bakery in Merrick, New York. This was among the first of many in Long Island.
- January 2023: Bimbo Bakeries USA brand Sara Lee launched a new white bread made with veggies. According to the company's claim, the product is baked with the equivalent of one cup of veggies per loaf and fortified with vitamins A, D, and E.
- January 2023: The Campbell Soup Company revealed that the Camden headquarters of the company would house the snacks offices located in Charlotte, North Carolina, and Norwalk, Connecticut. The corporation revealed its plans to spend over USD 50 million over the following three years to upgrade its Camden facilities, which would be relocated to its refurbished site.
North America Bakery Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Continuous Product Innovations Aiding Market Growth
- 4.1.2 Hectic Schedules Fuels Bakery Products Sales Among Consumers
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4.2 Market Restraints
- 4.2.1 Economic Instability Impedes Market Growth
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Cakes and Pastries
- 5.1.2 Biscuits
- 5.1.3 Bread
- 5.1.4 Morning Goods
- 5.1.5 Others
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5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Specialist Stores
- 5.2.4 Online Retailers
- 5.2.5 Other Distribution Channels
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5.3 Geography
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted By Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Mondelez International, Inc.
- 6.3.2 The Kellogg Company
- 6.3.3 The J.M. Smucker Company (Hostess Brands)
- 6.3.4 Campbell Soup Company
- 6.3.5 GRUMA S.A.B. de C.V.
- 6.3.6 General Mills Inc.
- 6.3.7 Grupo Bimbo S.A.B. de C.V.
- 6.3.8 Alpha Baking Company Inc.
- 6.3.9 Sara Lee Frozen Bakery
- 6.3.10 Flowers Foods Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityNorth America Bakery Products Industry Segmentation
Bakery products are everyday staples consisting of bread, cakes, cookies, rolls, and pastries. They are usually prepared from flour or meal derived from some form of grain and provide nutrients in the human diet.
The North American bakery products market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into cakes and pastries, biscuits, bread, morning goods, and others. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and other distribution channels. The report also analyzes the bakery market in emerging and established markets across North America, including the United States, Canada, Mexico, and the Rest of North America. The market sizing has been done based on value terms (USD) for all the above-mentioned segments.
| By Product Type | Cakes and Pastries |
| Biscuits | |
| Bread | |
| Morning Goods | |
| Others | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialist Stores | |
| Online Retailers | |
| Other Distribution Channels | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Bakery Market Research FAQs
How big is the North America Bakery Products Market?
The North America Bakery Products Market size is expected to reach USD 101.71 billion in 2024 and grow at a CAGR of 2.04% to reach USD 112.54 billion by 2029.
What is the current North America Bakery Products Market size?
In 2024, the North America Bakery Products Market size is expected to reach USD 101.71 billion.
Who are the key players in North America Bakery Products Market?
Flowers Foods, Inc., The Kellogg Company, Mondelēz International, Inc, Grupo Bimbo, S.A.B. de C.V. and The J.M. Smucker Company (Hostess Brands) are the major companies operating in the North America Bakery Products Market.
What years does this North America Bakery Products Market cover, and what was the market size in 2023?
In 2023, the North America Bakery Products Market size was estimated at USD 99.64 billion. The report covers the North America Bakery Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Bakery Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the opportunities for e-commerce and online sales in the North American Bakery Market?
The opportunities for e-commerce and online sales in the North American Bakery Market are a) Partnerships with established grocery delivery services or developing in-house delivery options can expand market reach b) Offering online ordering and subscription services for fresh-baked goods or curated bakery product boxes can build customer loyalty
What are the opportunities for e-commerce and online sales in the North American Bakery Market?
The opportunities for e-commerce and online sales in the North American Bakery Market are a) Partnerships with established grocery delivery services or developing in-house delivery options can expand market reach b) Offering online ordering and subscription services for fresh-baked goods or curated bakery product boxes can build customer loyalty
North America Bakery Industry Report
The North America Bakery Products Market Report is segmented by product type and distribution channel, offering detailed insights into the market size and value. The market is experiencing robust growth driven by evolving consumer preferences for convenient, healthy, and indulgent products. Bread remains a staple, but there is rising competition from pastries and doughnuts, alongside a diverse product range including cakes, cookies, and biscuits. The shift towards healthier options like whole grain and gluten-free items reflects the trend of health-conscious eating.
The market's dynamics are also shaped by the increasing demand for organic and natural products, with the U.S. confectionery segment offering expansion opportunities. Despite challenges such as high entry barriers and capital investment requirements, the North America bakery products industry benefits from the rise of online retailing, providing consumers with convenience and variety. Segmented by product range and distribution channel, the North America bakery market is poised for continued growth, driven by consumer demand for convenience, health, and the enduring appeal of bakery products.
For detailed insights, Mordor Intelligence™ offers a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download. The market report highlights the importance of industry growth, industry analysis, and industry trends. It also provides valuable industry information, market data, and market forecast. The market overview and market review emphasize the importance of market segmentation and market value. The report example and report PDF are essential for understanding the market leaders, market outlook, and market predictions. Research companies and industry research are crucial for staying updated with the latest market dynamics.
