North America Bakery Products Market Size (2024 - 2029)

The North America Bakery Products Market is experiencing growth driven by evolving consumer preferences for nutritious and convenient food options, particularly highlighted during the COVID-19 pandemic. The demand for health-oriented bakery products, such as those made with ancient and organic grains, is increasing as consumers seek minimally processed foods rich in essential nutrients. Urbanization and a rising working population are contributing to the growth of out-of-home consumption, further boosting the market. While commercial bakeries dominate in terms of profit generation, the availability of bakery products through various retail channels, including online platforms, has supported the market's expansion.

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Market Size of North America Bakery Products Industry

North America Bakery Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 101.71 Billion
Market Size (2029) USD 112.54 Billion
CAGR (2024 - 2029) 2.04 %
Market Concentration Low

Major Players

North America Bakery Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Bakery Products Market Analysis

The North America Bakery Products Market size is estimated at USD 101.71 billion in 2024, and is expected to reach USD 112.54 billion by 2029, growing at a CAGR of 2.04% during the forecast period (2024-2029).

The bakery market in North America is driven by changing consumer trends for bakery products that offer high nutritional value and convenience. Growing consciousness regarding health, immunity, and energy boosts the demand for gluten-free protein baked foods. As of 2023, approximately 1% of the adult population in the United States had celiac disease, indicating increased demand for gluten-free bakery products. Ancient grains, organic grains, and custom blends of wheat flour are expected to record higher sales owing to the growing demand for health-promoting bakery products that are minimally processed with lesser preservatives, have lesser trans fats, are rich in protein, and have essential micronutrients.

Due to urbanization and the increase in the working population, the growth of out-of-home consumption is rising, increasing the demand for instant and nutritious bakery products. This trend is fueling the growth of bakery products in North America. Commercial bakeries, although fewer in numbers than retail stores, generate almost 80% of the total bakery market profits in the region. Commercial bakeries are well-established, with key players dominating the scenario, whereas retail stores are more fragmented. Also, the availability of various retail chains like supermarkets, hypermarkets, specialty stores, and online delivery boosts the market’s growth.

North America Bakery Products Industry Segmentation

Bakery products are everyday staples consisting of bread, cakes, cookies, rolls, and pastries. They are usually prepared from flour or meal derived from some form of grain and provide nutrients in the human diet.

The North American bakery products market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into cakes and pastries, biscuits, bread, morning goods, and others. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and other distribution channels. The report also analyzes the bakery market in emerging and established markets across North America, including the United States, Canada, Mexico, and the Rest of North America. The market sizing has been done based on value terms (USD) for all the above-mentioned segments.

By Product Type
Cakes and Pastries
Biscuits
Bread
Morning Goods
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retailers
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Bakery Products Market Size Summary

The North American bakery products market is experiencing a steady expansion, driven by evolving consumer preferences for products that offer both nutritional value and convenience. The COVID-19 pandemic heightened awareness around health and immunity, leading to increased demand for gluten-free and health-promoting baked goods. This trend is supported by a growing interest in minimally processed products with reduced preservatives and enhanced nutritional profiles, such as ancient and organic grains. The rise in urbanization and a burgeoning working population have further fueled the demand for instant and nutritious bakery items, contributing to the market's robust growth. Commercial bakeries, despite being fewer in number, dominate the market's profitability, while retail stores remain fragmented. The availability of bakery products through supermarkets, hypermarkets, and online platforms has facilitated consumer access, maintaining market momentum.

The market is characterized by a dual focus on health consciousness and indulgence, with consumers increasingly seeking bakery products that are both convenient and nutritious. The demand for ready-to-eat and on-the-go snacks is rising, reflecting changes in consumption patterns and lifestyle preferences. Product innovations, such as those by Hostess Brands and Bimbo Bakeries, cater to these trends by offering convenient snack options and health-oriented ingredients. The market is also witnessing a surge in products with clean-label claims, aligning with consumer demand for natural and organic ingredients. Key players are leveraging strategic initiatives like mergers, acquisitions, and online distribution channels to enhance their market presence. The fragmented nature of the market, coupled with the presence of prominent regional and domestic players, underscores the competitive landscape in North America, driving continuous innovation and expansion.

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North America Bakery Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Continuous Product Innovations Aiding Market Growth

      2. 1.1.2 Hectic Schedules Fuels Bakery Products Sales Among Consumers

    2. 1.2 Market Restraints

      1. 1.2.1 Economic Instability Impedes Market Growth

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Cakes and Pastries

      2. 2.1.2 Biscuits

      3. 2.1.3 Bread

      4. 2.1.4 Morning Goods

      5. 2.1.5 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialist Stores

      4. 2.2.4 Online Retailers

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Bakery Products Market Size FAQs

The North America Bakery Products Market size is expected to reach USD 101.71 billion in 2024 and grow at a CAGR of 2.04% to reach USD 112.54 billion by 2029.

In 2024, the North America Bakery Products Market size is expected to reach USD 101.71 billion.

North America Bakery Products Market Report Snapshots

North America Bakery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)