NA Bath & Shower Product Industry Overview
The North American market for bath and shower products is highly competitive and fragmented, with numerous international, regional, and domestic players vying for market share. Some of the key players in this market include Johnson & Johnson, Estée Lauder Companies Inc., Henkel AG & Co. KGaA, and Unilever plc. To enhance their brand presence, major players in this market are adopting various strategies, including product innovation, expansion, partnerships, acquisitions, and others.
One trend in this market is the increasing consumer interest in natural and organic personal hygiene products, which has led manufacturers of nutraceutical products to introduce new products to meet this demand. For example, in March 2022, Vedix, a customized Ayurveda beauty brand, announced its entry into the body care segment. The brand launched new products such as body wash, oil, scrub, and lotion and expanded its operations to the United States, Canada, the United Kingdom, and Australia.
NA Bath & Shower Product Market Leaders
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Beiersdorf AG
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Johnson & Johnson
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Estée Lauder Companies Inc.
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Henkel AG & Co. KGaA
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Unilever plc
- *Disclaimer: Major Players sorted in no particular order
