North America Beauty and Personal Care Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 124.53 Billion |
| Market Size (2029) | USD 151.19 Billion |
| CAGR (2024 - 2029) | 3.95 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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North America Beauty and Personal Care Products Market Analysis
The North America Beauty And Personal Care Products Market size is estimated at USD 124.53 billion in 2024, and is expected to reach USD 151.19 billion by 2029, growing at a CAGR of 3.95% during the forecast period (2024-2029).
High disposable income and increasing focus on personal grooming are the major factors driving the demand for beauty and personal care products in North America. Moreover, the growing prevalence of skin issues and the busy lifestyles of consumers are boosting the demand for multi-functional products that help reduce symptoms such as wrinkles and acne. Besides this, brands focus on ambassador marketing and improving relations with macro- and micro-influencers to build equity.
In addition, celebrities and influential personalities in the entertainment industry are launching their product lines, relying on their large fan bases and social media followers. For instance, in July 2022, Selena Gomez's beauty line, Rare Beauty, introduced two new lip products: the Kind Words Matte Lipsticks and Liners. Furthermore, the wide assortment of products available on online platforms and consumers’ emphasis on saving time are impelling the demand for beauty and personal products through online retail channels. Due to improved security features for online payments, customer-friendly services, user-friendly shopping websites, and straightforward delivery, online beauty and personal care shopping portal usage is anticipated to increase significantly in the region during the forecast period.
North America Beauty and Personal Care Products Market Trends
Demand for Natural and Organic Skincare Products
Consumers nowadays prefer to make informed product choices based on their skin type and preferences. Rising pollution levels in urban cities, rapid climatic changes, stressful lifestyles, and unhealthy eating patterns can elevate the risk of skin sensitivity and allergies. Thus, due to the increased focus on personal grooming, there is a rise in the demand for beauty and personal care products with multi-functional advantages. Therefore, manufacturers are introducing a wide range of skincare products to capitalize on growing consumer interest in functional skincare. For instance, in September 2022, the clinically-proven, dermatologist-recommended clean skincare brand DERMA E was launched at Walmart, stocking ten products. The range included clinically validated Vitamin C, Hydrating, and Anti-wrinkle formulations. The products offered by the brand were 100% vegan and cruelty-free. Such product launches with claims to improve skin concerns supported and promoted by rising customer awareness regarding smart skincare are anticipated to capture significant market attention during the forecast period.
The United States Holds the Largest Market Share
Increased focus on personal grooming habits, high per capita income levels, and the popularity of smart and effective skincare are some major factors contributing to the demand for beauty and personal care products in the United States. Moreover, key players are adopting aggressive marketing strategies to improve their brand presence and visibility. They are also expanding their expenditure on digital advertising by collaborating with celebrities and social media influencers to reach a broader consumer base. For instance, in 2022, L'Oréal spent EUR 12 billion on advertising and promotions worldwide, an increase from EUR 10.59 billion in 2021.
At the same time, L'Oreal invested USD 3.04 billion in advertising in the United States. In addition, brands are shifting to sustainability by utilizing natural ingredients and sustainable packaging to retain their position in the market. For instance, in May 2023, Head & Shoulders expanded its product portfolio by launching BARE H&S’s first-ever nine-ingredient anti-dandruff shampoo in the United States. According to the company claim, this new anti-dandruff formula is free from sulfates, silicones, and dyes, with a recyclable bottle that contains 45% less plastic.
North America Beauty and Personal Care Products Industry Overview
The North American beauty and personal care market is highly fragmented due to the presence of several regional and global players. Key players focus on product development and innovation to meet consumers' needs. They also rely on mergers and acquisitions, geographical expansions, and partnerships to establish a broader consumer base and remain competitive. Further, companies are investing in digital and social media advertisements to expand the online presence of their brands. Some major players in the North American beauty and personal care products market are L'Oréal SA, Unilever PLC, Procter & Gamble Company, Coty Inc., and Estée Lauder Companies Inc.
North America Beauty and Personal Care Products Market Leaders
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L'Oréal S.A.
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Unilever PLC
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Procter & Gamble Company
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Estée Lauder Companies Inc.
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Coty Inc.
*Disclaimer: Major Players sorted in no particular order
North America Beauty and Personal Care Products Market News
- January 2024: In New York-based Ulta Beauty stores, Olehenrikson launched a wide range of skincare and beauty products, including moisturizers and anti-aging creams.
- December 2023: Coty accelerated its footprint of the ‘Prestige’ and ‘Consumer Beauty’ business in the Indian market. It also invested in the country by launching a new team and office premises and signed a strategic agreement with the distribution and marketing company House of Beauty.
- December 2023: Burberry collaborated with Pure Trade to improve the user experience by offering personalized bags with name initials in their stores. Pure Trade would design cardboard boxes with FSC paper containing 180 letters in imitation tortoiseshell acetate, matching the perfume bottle caps of actual scales and 90 golden metal fixing rings.
North American Beauty and Personal Care Products Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Skin Concerns Among Consumers
- 4.1.2 Aggressive Marketing and Advertising by Brands
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4.2 Market Restraints
- 4.2.1 Presence of Counterfeit Products
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Personal Care
- 5.1.1.1 Hair Care
- 5.1.1.1.1 Shampoo
- 5.1.1.1.2 Conditioner
- 5.1.1.1.3 Hair Oil
- 5.1.1.1.4 Other Hair Care Products
- 5.1.1.2 Skin Care
- 5.1.1.2.1 Facial Care
- 5.1.1.2.2 Body Care
- 5.1.1.2.3 Lip Care
- 5.1.1.3 Bath and Shower
- 5.1.1.3.1 Soaps
- 5.1.1.3.2 Shower Gels
- 5.1.1.3.3 Bath Salts
- 5.1.1.3.4 Bathing Accessories
- 5.1.1.3.5 Other Bath and Shower Products
- 5.1.1.4 Oral Care
- 5.1.1.4.1 Toothbrushes and Replacements
- 5.1.1.4.2 Toothpastes
- 5.1.1.4.3 Mouthwashes and Rinses
- 5.1.1.4.4 Other Oral Care Products
- 5.1.1.5 Men's Grooming
- 5.1.1.6 Deodorants and Antiperspirant
- 5.1.2 Beauty and Makeup/Cosmetics
- 5.1.2.1 Colour Cosmetics
- 5.1.2.1.1 Facial Makeup Products
- 5.1.2.1.2 Eye Makeup Products
- 5.1.2.1.3 Lip and Nail Makeup Products
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5.2 By Category
- 5.2.1 Premium Products
- 5.2.2 Mass Products
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5.3 By Distribution Channel
- 5.3.1 Specialist Retail Stores
- 5.3.2 Supermarkets/Hypermarkets
- 5.3.3 Convenience Stores
- 5.3.4 Pharmacies/Drug Stores
- 5.3.5 Online Retail Stores
- 5.3.6 Other Distribution Channels
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5.4 By Geography
- 5.4.1 United States
- 5.4.2 Canada
- 5.4.3 Mexico
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 L'Oréal SA
- 6.3.2 Unilever PLC
- 6.3.3 Procter & Gamble Company
- 6.3.4 Estée Lauder Companies Inc.
- 6.3.5 Johnson & Johnson Services Inc.
- 6.3.6 Coty Inc.
- 6.3.7 Mary Kay Inc.
- 6.3.8 Colgate-palmolive Company
- 6.3.9 Lvmh Moet Hennessy Louis Vuitton
- 6.3.10 Natura & Co. Holding SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Beauty and Personal Care Products Industry Segmentation
Beauty and personal care products include skincare products, hair care products, sun care products, bath and shower products, oral care products, color cosmetics, and deodorants and perfumes intended for external use to maintain hygiene and enhance physical appearance. The North American beauty and personal care market report is segmented based on product type, category, distribution channel, and geography. The segmentation based on product type includes personal care and beauty and makeup/cosmetics. Personal care is further sub-segmented into hair care, skin care, bathing and showering, oral care, men's grooming, and deodorant and antiperspirant.
Hair care is further sub-segmented into shampoo, conditioner, hair oil, and other hair care products. Skincare is further sub-segmented into facial, body, and lip care. Bath and shower are segmented into soaps, shower gels, bath salts, bath accessories, and other bath and shower products. Oral care is divided into toothbrushes and replacements, toothpaste, mouthwashes and rinses, and other oral care products. Beauty and makeup/cosmetics are further sub-segmented into color cosmetics, including facial makeup products, eye makeup products, and lip and nail makeup products. By category, the market is segmented into premium products and mass products. By distribution channels, the market is segmented into specialist retail stores, supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online retail stores, and other distribution channels. By geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecast have been done based on value (USD).
| By Product Type | Personal Care | Hair Care | Shampoo |
| Conditioner | |||
| Hair Oil | |||
| Other Hair Care Products | |||
| By Product Type | Personal Care | Skin Care | Facial Care |
| Body Care | |||
| Lip Care | |||
| By Product Type | Personal Care | Bath and Shower | Soaps |
| Shower Gels | |||
| Bath Salts | |||
| Bathing Accessories | |||
| Other Bath and Shower Products | |||
| By Product Type | Personal Care | Oral Care | Toothbrushes and Replacements |
| Toothpastes | |||
| Mouthwashes and Rinses | |||
| Other Oral Care Products | |||
| By Product Type | Personal Care | Men's Grooming | |
| Deodorants and Antiperspirant | |||
| By Product Type | Beauty and Makeup/Cosmetics | Colour Cosmetics | Facial Makeup Products |
| Eye Makeup Products | |||
| Lip and Nail Makeup Products | |||
| By Category | Premium Products | ||
| Mass Products | |||
| By Distribution Channel | Specialist Retail Stores | ||
| Supermarkets/Hypermarkets | |||
| Convenience Stores | |||
| Pharmacies/Drug Stores | |||
| Online Retail Stores | |||
| Other Distribution Channels | |||
| By Geography | United States | ||
| Canada | |||
| Mexico | |||
| Rest of North America |
North American Beauty and Personal Care Products Market Research FAQs
How big is the North America Beauty And Personal Care Products Market?
The North America Beauty And Personal Care Products Market size is expected to reach USD 124.53 billion in 2024 and grow at a CAGR of 3.95% to reach USD 151.19 billion by 2029.
What is the current North America Beauty And Personal Care Products Market size?
In 2024, the North America Beauty And Personal Care Products Market size is expected to reach USD 124.53 billion.
Who are the key players in North America Beauty And Personal Care Products Market?
L'Oréal S.A., Unilever PLC, Procter & Gamble Company, Estée Lauder Companies Inc. and Coty Inc. are the major companies operating in the North America Beauty And Personal Care Products Market.
What years does this North America Beauty And Personal Care Products Market cover, and what was the market size in 2023?
In 2023, the North America Beauty And Personal Care Products Market size was estimated at USD 119.61 billion. The report covers the North America Beauty And Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Beauty And Personal Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging trends in the North America Cosmetics Market?
The emerging trends in the North America Cosmetics Market are a) Consumers are increasingly seeking natural and organic beauty products perceived as safer and more sustainable b) Growing awareness and appreciation for diversity is leading to a wider range of beauty products catering to different ethnicities and skin tones
North American Beauty Care Industry Report
The North America cosmetics market is thriving, with significant growth driven by enhanced awareness of skincare routines and the strong influence of social media on beauty trends. Comprising various product types like skincare, hair care, makeup, and fragrances, the market is seeing a consumer shift towards organic and sustainable products. Skincare remains the dominant segment with growing consumer demands for healthy skin options. The market landscape features mass products known for their affordability, alongside premium products that are gaining traction as consumers show readiness to invest in high-quality options. Distribution primarily occurs through traditional brick-and-mortar channels; however, online sales are burgeoning, offering greater convenience and a wider selection. The market is characterized by intense competitiveness, with constant innovation to cater to diverse consumer needs across the U.S., Canada, and Mexico. Companies are capitalizing on digital marketing and social media to expand their presence and engage with a broader audience, promising continued dynamic growth and evolution in the industry. For detailed insights and a market forecast, a comprehensive report is available for free download.
