Market Trends of North America BOPP Films Industry
This section covers the major market trends shaping the North America BOPP Films Market according to our research experts:
Food Industry to Hold Major Share
- According to the study published by researchers at Penn State University in January 2020, on average, American households waste about a third of the food they acquire. As per the economists, the wasted food is estimated to the aggregate value of USD 240 billion annually. According to the UN Food and Agriculture Organization, food waste is responsible for the generation of 3.3 gigatons of greenhouse gas annual gas annually.
- The study further suggests that most food waste goes uneaten owing to the shorter shelf life offered by packaging coupled with the general increase of consumers storing food products in refrigerators. Thereby, the food industry in the region seeking packaging materials that offer prolonged shelf life and also drive sustainability.
- Unlike other plastics, the BOPP films employed in the food packaging industry provide greater moisture barriers, and the metalized variants of the film provide better oxygen barriers to the product. This instance plays a key role in the adoption of BOPP films in the food packaging industry. It allows manufacturers to extend the shelf life of the product and thereby help the region reduce food waste.
- Additionally, the BOPP film provides consistent seal integrity owing to the narrow gauge spread, lower seal initiation temperature, good heat seal strength, broader sealing window, and machinability. This, in turn, benefits the food packaging industry to protect food quality.
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Pharmaceuticals & Medical Industry to register significant adoption
- The pharmaceutical packaging industry in the region has been undergoing significant changes over the last decade. The ends-user continually keeps updated with newer innovative technologies that are cost-effective. With the rise of flexible packaging in the pharmaceutical industry, the vendors are starting to deploy the power of distinctive packaging design that allows them to stand out from the rest of their competition. For instance, In March 2020, Innovia films announced the launch of Rayoface mBoss. This BOPP film is specifically designed to offer long-lasting embossing performance.
- The industry further demands reliable and speedy packaging solutions that deliver both production protection, tamper evidence, security needs, and quality. For instance, In 2019, U.S. Food and Drug Administration (FDA) reported that it receives over 100,000 U.S reports each year that cause a life-threatening situation in the patients owing to the medical error such as the wrong dosage of medicine.
- Due to innovations offered by the BOPP films, such as optimum performance on high-speed printing, resistance against harmful chemicals and pollution, good puncture, and flex resistance over a wide range of temperatures, is expected to enable further adoption in the industry forward.
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