North America Bottled Water Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.82 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Bottled Water Market Analysis
North America Bottled Water Market is projected to grow at a CAGR of 3.82 % over the forecast period.
Increasing demand from the rising population and the easy portability and convenience provided by bottled water is the major factor driving the market in North America. Functional water is vitamin-enriched water that has gained consumer popularity for convenience, perceived health benefits, and improved flavor over tap water. The rising trend for healthy lifestyles and wide utilization of bottled water for activities, such as trekking and other sports activities, are the major factors responsible for the high demand for bottled water. Furthermore, the sales of still water are increasing through these channels compared to sparkling water, owing to rising awareness regarding carbonated water and healthy lifestyles.
With higher disposable income and growing urbanization, premium products have greater demand. There is significant growth in the tourism industry, and the influx of tourists influences product placement on most supermarket/hypermarket shelves attracting buyers and enhancing bottled water sales. Also, sparkling water, known as carbonated water, is a well-thought-out premium sold at a higher price per gallon than still water. This may lead to carbonated bottled water gaining heftier margins than the other segments. Moreover, the increasing demand for eco-friendly packaging of bottled water is creating lucrative market opportunities for the existing manufacturers and new entrants in the market.
North America Bottled Water Market Trends
Increased Participation in the Sports Activities
The surge in the number of middle-aged and geriatric populations engaged in sports activities has further fueled the bottled water market growth. With the growing participation of athletes in health and fitness centers, there is more and more demand for sports nutrition products. Athletes seek to gain advantages such as strengthening of the immune system, muscle healing, and recovery, improved energy levels, decreased muscle tiredness and soreness, and injury prevention from sports nutrition products, boosting the growth of the functional water. According to the Sports and Fitness Industry Association, running was the most popular outdoor activity amongst people in the United States in 2021, accounting for over 64 million participants.
Furthermore, functional water is a healthy package for its consumers, as it provides extra health benefits and nutrients in a bottle of water for the value of the money. It acts as a good supplement to other artificial food drinks with lower nutritional value. In January 2021, Costco via Protein2o came up with protein-based water offering 70 calories, two grams of carbs, and one gram of sugar per serving. The product comes in a wide variety of naturally-infused fruity flavors such as Orange, Mango, Strawberry, and Watermelon. Thus, an increase in fitness enthusiasts, growing health and fitness centers, athletes seeking health benefits products, and the prevalence of lifestyle diseases are expected to boost the growth of the bottled water market.
United States Holds a Prominent Share in The Market
In the United States, the bottled water industry is highly influenced by consumer preference for pollution-free water with high health benefits. Changing lifestyles, health concerns, ease of handling, and portability of bottled water are driving the market. Moreover, consumers in the United States have started to develop an interest in beverages that deliver benefits above and beyond simple refreshments, which is also contributing to the expansion of the functional water market. Amid worries about obesity and other health concerns in the country, functional water's lack of calories and artificial ingredients attracts conscientious consumers.
According to the International Bottled Water Association, in 2021, per capita consumption of bottled water amounted to roughly 47 gallons in the United States. The rising disposable incomes and changing lifestyles of consumers have increased the trend of dining out. Such factors have fueled the expansion of food service establishments across the United States, due to which the sales of bottled water have seen a boost through this channel. Compared to other ready-to-drink beverages, bottled waters are comparatively inexpensive, and different packaging options, like containers and single-serve bottles, make it more popular among consumers, thereby driving the growth of the bottled water market.
North America Bottled Water Industry Overview
The North America Bottled Water Market is highly competitive, attributed to the number of small players involved in the country and regional marketplace. The key players in the market include Danone SA, The Coca-Cola Company, PepsiCo, Inc., Nestle SA, and Otsuka Holdings Co. Ltd. Major players in the market are adopting several strategies, including mergers & acquisitions, collaborations, product launches, and expansion of products, on account of capturing a significant market share and expanding their customer base across the region.
North America Bottled Water Market Leaders
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Danone S.A.
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The Coca-Cola Company
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Nestle SA
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Otsuka Holdings Co. Ltd
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PepsiCo, Inc.
*Disclaimer: Major Players sorted in no particular order
North America Bottled Water Market News
- In January 2023, Flow Beverage Corp. launched vitamin-infused water in Canada. It contains 120% of the daily recommended daily value of Vitamin C and is an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients.
- In September 2022, Waterloo sparkling water launched its all-new spiced apple sparkling water with a blend of crisp apples, aromatic spices, and sweet cider in Texas and worldwide. It is free of calories, sugar, and sweeteners. The flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water.
- In March 2021, Nestle USA acquired Essentia Water, a premium functional water brand. This acquisition enabled the corporation to position and develop its water business in the United States and around the globe for long-term profitable growth. It also adds to the company's premium water portfolio and strengthens its position in the fast-growing functional water market.
North America Bottled Water Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Still Water
- 5.1.2 Sparkling Water
- 5.1.3 Functional Water
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5.2 Distribution Channel
- 5.2.1 On-trade
- 5.2.2 Off-trade
- 5.2.2.1 Supermarkets/Hypermarkets
- 5.2.2.2 Convenience Stores
- 5.2.2.3 Home and Office Delivery
- 5.2.2.4 Online Retail Stores
- 5.2.2.5 Other Off-trade Channels
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5.3 Geography
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Danone SA
- 6.3.2 The Coca-Cola Company
- 6.3.3 PepsiCo, Inc.
- 6.3.4 Nestle SA
- 6.3.5 Otsuka Holdings Co., Ltd
- 6.3.6 The Wonderful Company LLC
- 6.3.7 Voss of Norway AS
- 6.3.8 National Beverage Corp.
- 6.3.9 Highland Spring Limited
- 6.3.10 Hana Food Industries Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityNorth America Bottled Water Industry Segmentation
Bottled water is packed drinking water that can be carbonated or not. North America's bottled water market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into still water, sparkling water, and functional water. Based on distribution channels, the market is segmented into on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented into supermarkets/hypermarkets, convenience stores, home and office delivery (HOD), online retail stores, and other off-trade distribution channels. Based on geography, the market is segmented into the United States, Canada, Mexico, and the rest of North America. The report offers market size and forecasts in value (USD million) for the above segments.
| Type | Still Water | |
| Sparkling Water | ||
| Functional Water | ||
| Distribution Channel | On-trade | |
| Off-trade | Supermarkets/Hypermarkets | |
| Convenience Stores | ||
| Home and Office Delivery | ||
| Online Retail Stores | ||
| Other Off-trade Channels | ||
| Geography | United States | |
| Canada | ||
| Mexico | ||
| Rest of North America |
North America Bottled Water Market Research FAQs
What is the current North America Bottled Water Market size?
The North America Bottled Water Market is projected to register a CAGR of 3.82% during the forecast period (2024-2029)
Who are the key players in North America Bottled Water Market?
Danone S.A., The Coca-Cola Company, Nestle SA, Otsuka Holdings Co. Ltd and PepsiCo, Inc. are the major companies operating in the North America Bottled Water Market.
What years does this North America Bottled Water Market cover?
The report covers the North America Bottled Water Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Bottled Water Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Bottled Water Industry Report
Statistics for the 2024 North America Bottled Water market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Bottled Water analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
