North America Breakfast Cereals Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Breakfast Cereals Market Analysis
The North American breakfast cereal market is witnessing a CAGR of 4.6% over the next five years.
The growth of the market is primarily driven by the changing food habits and the influence of Western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Furthermore, consumers' preference for nutritious and healthy food on a regular basis is driving the market. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
Consumers in this region consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals' flavor variants and their health-promoting properties are driving the overall market. Moreover, in order to maintain customer interest in the category, cereal makers are also implementing innovative strategies to increase consumption in North America. Repositioning cereal from breakfast food to anytime convenience food that may be eaten as a snack or dessert is one such tactic. However, the market is stagnated due to the consumer's equal inclination toward traditional breakfast foods, which is, therefore, restraining the growth of the market.
North America Breakfast Cereals Market Trends
Rising Demand for Ready-to-eat Breakfast Cereals
Ready-to-eat breakfast cereal dominates the whole market owing to the convenience solution it offers to consumers. The market is mostly driven by consumers having busy lifestyles, as these products are processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. In addition, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products. For instance, according to General Mill's Annual report, the company's North American Retail operational segment generated around USD 3.37 billion in net sales through its United States Morning Foods division this year.
Moreover, due to busy lifestyles and demanding work schedules, consumers are shifting their preferences from home-cooked food to ready-to-eat products in the market. This shift in consumer behavior will probably have a substantial positive impact on the market under study during the projection period. The closest substitute for regular food that may be consumed anytime is ready-to-eat products. Millennials and the young generation are the easiest targets for ready-to-eat breakfast cereal manufacturing giants as they spend most of their income on such food products. Thus, such products' convenience level is increasing the market's total growth.
Supermarkets/hypermarkets and Convenience Stores Sales to drive the Regional Market
Supermarkets/hypermarkets and convenience store sales dominate the market in this region during the forecast period. Moreover, products that claim to be organic, natural, and healthy in the breakfast cereals segment are expected to have great potential for market growth with respect to supermarkets/hypermarkets and convenience store sales since such claims on the packaging attract consumer attention during grocery purchases, therefore driving the breakfast cereal market in the region. Furthermore, the expansion of retail distribution channels is another factor for rising sales in rural and tier-II cities. However, increased competition from artisanal food services offering varieties of fresh breakfasts affected the packaged breakfast cereals market sale in the region. But, the demand for breakfast cereal products in convenience stores is expected to increase significantly during the forecast period.
For instance, according to Nielsen and NACS magazine, Texas has 16,018 stores, 4,000 more than California, which came in second with 12,000 convenience stores, as the state has most of these establishments in the United States. In total, 148,026 convenience stores opened this year and are operating across the country.
Furthermore, a survey conducted by Convenience Store News in the United States this year stated that compared to 2019, 67% of respondents claimed they shopped at convenience stores. In contrast, 20% of respondents claimed to have increased their shopping at convenience stores. These statistics indicate that convenience store sales dominate the market in this region.
North America Breakfast Cereals Industry Overview
The North American market for breakfast cereal is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given to the companies' merger, expansion, acquisition, and partnership, along with new product development, as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market in North America include General Mills Inc., Kellogg NA Co., PepsiCo Inc., and Bob's Red Mill Natural Foods.
North America Breakfast Cereals Market Leaders
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General Mills Inc.
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Kellogg NA Co.
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PepsiCo, Inc.
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Bob’s Red Mill Natural Foods
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Post Consumer Brands, LLC
*Disclaimer: Major Players sorted in no particular order
North America Breakfast Cereals Market News
- Dec 2022: From the house of Pagariya Food Product Pvt. Ltd, Kwality, one of the major producers of masalas, instant mixes, and breakfast cereals, announced its new line of ready-to-eat nutritious and delicious cereal. Pagariya Food Products expanded internationally, exporting to over 32 countries, including the United States.
- Feb 2022: Post Holdings declared the launch of its latest product in breakfast cereals, "Incredi-Bowl," a keto-friendly breakfast cereal in three different varieties such as frosted flakes, chocolate crunch, and honey nut hoops.
- Jan 2022: with the "Go Bananas for Breakfast!" campaign, Chiquita bananas, General Mills Big G cereals, and Yoplait yogurt announced their partnership in an effort to boost sales of their respective breakfast cereals.
North America Breakfast Cereals Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Ready-to-cook Cereals
- 5.1.2 Ready-to-eat Cereals
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5.2 By Product Type
- 5.2.1 Corn-based Breakfast Cereals
- 5.2.2 Mixed/Blended Breakfast Cereals
- 5.2.3 Other Product Types
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5.3 By Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience/Grocery Stores
- 5.3.3 Specialist Stores
- 5.3.4 Online Retail Stores
- 5.3.5 Other Distribution Channels
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5.4 By Country
- 5.4.1 United States
- 5.4.2 Mexico
- 5.4.3 Canada
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 General Mills Inc.
- 6.3.2 Kellogg NA Co.
- 6.3.3 PepsiCo Inc.
- 6.3.4 Bob's Red Mill Natural Foods
- 6.3.5 Post Consumer Brands LLC
- 6.3.6 Umpqua Oats
- 6.3.7 Nature's Path Foods
- 6.3.8 Pagariya Food Product Pvt. Ltd (Kwality)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Breakfast Cereals Industry Segmentation
Breakfast cereals are made from processed grains that are often eaten with the first meal of the day. It is primarily consumed as a breakfast, mostly in Western societies.
North America's Breakfast Cereals Market is segmented by Category (Ready-to-cook Cereals and Ready-to-eat Cereals); Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Other Product Types); Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels); and Country (United States, Mexico, Canada, and Rest of North America). The report offers market size and forecasts in value (USD million) for the above segments.
| By Type | Ready-to-cook Cereals |
| Ready-to-eat Cereals | |
| By Product Type | Corn-based Breakfast Cereals |
| Mixed/Blended Breakfast Cereals | |
| Other Product Types | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience/Grocery Stores | |
| Specialist Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| By Country | United States |
| Mexico | |
| Canada | |
| Rest of North America |
North America Breakfast Cereals Market Research FAQs
What is the current North America Breakfast Cereals Market size?
The North America Breakfast Cereals Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)
Who are the key players in North America Breakfast Cereals Market?
General Mills Inc., Kellogg NA Co., PepsiCo, Inc., Bob’s Red Mill Natural Foods and Post Consumer Brands, LLC are the major companies operating in the North America Breakfast Cereals Market.
What years does this North America Breakfast Cereals Market cover?
The report covers the North America Breakfast Cereals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Breakfast Cereals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Breakfast Cereals Industry Report
Statistics for the 2024 North America Breakfast Cereals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Breakfast Cereals analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
