North America Breakfast Cereals Market Size (2024 - 2029)

The North American breakfast cereal market is experiencing growth driven by evolving dietary habits and the influence of Western culture, which emphasize convenience and ease of consumption. The market's expansion is further supported by a growing preference for nutritious foods among fitness enthusiasts and the increased visibility of brands through convenience stores. Despite these positive trends, the market faces challenges due to consumers' continued preference for traditional breakfast options, which somewhat limits its growth potential.

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Market Size of North America Breakfast Cereals Industry

North America Breakfast Cereals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.60 %
Market Concentration Medium

Major Players

North America Breakfast Cereals Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Breakfast Cereals Market Analysis

The North American breakfast cereal market is witnessing a CAGR of 4.6% over the next five years.

The growth of the market is primarily driven by the changing food habits and the influence of Western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Furthermore, consumers' preference for nutritious and healthy food on a regular basis is driving the market. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.

Consumers in this region consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals' flavor variants and their health-promoting properties are driving the overall market. Moreover, in order to maintain customer interest in the category, cereal makers are also implementing innovative strategies to increase consumption in North America. Repositioning cereal from breakfast food to anytime convenience food that may be eaten as a snack or dessert is one such tactic. However, the market is stagnated due to the consumer's equal inclination toward traditional breakfast foods, which is, therefore, restraining the growth of the market.

North America Breakfast Cereals Industry Segmentation

Breakfast cereals are made from processed grains that are often eaten with the first meal of the day. It is primarily consumed as a breakfast, mostly in Western societies.

North America's Breakfast Cereals Market is segmented by Category (Ready-to-cook Cereals and Ready-to-eat Cereals); Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Other Product Types); Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels); and Country (United States, Mexico, Canada, and Rest of North America). The report offers market size and forecasts in value (USD million) for the above segments.

By Type
Ready-to-cook Cereals
Ready-to-eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast Cereals
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Specialist Stores
Online Retail Stores
Other Distribution Channels
By Country
United States
Mexico
Canada
Rest of North America
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North America Breakfast Cereals Market Size Summary

The North American breakfast cereal market is experiencing steady growth, driven by evolving consumer food habits and the influence of Western dietary patterns. The demand for convenient and nutritious food options is on the rise, particularly among fitness enthusiasts who prioritize health-conscious choices. The market is further bolstered by the expansion of convenience stores, which enhance brand visibility and accessibility. Consumers are increasingly drawn to instant breakfast cereals for their convenience and variety of flavors, as well as their health benefits. However, the market faces challenges due to a simultaneous preference for traditional breakfast foods, which can hinder growth. Ready-to-eat cereals, especially those based on whole grains, dominate the market, appealing to consumers with busy lifestyles who seek quick meal solutions without the need for cooking.

The market landscape is characterized by a fragmented structure with numerous regional and domestic players, including major companies like General Mills Inc., Kellogg NA Co., and PepsiCo Inc. These companies are focusing on strategic initiatives such as mergers, acquisitions, and new product development to strengthen their market presence. The growth of retail distribution channels, particularly supermarkets, hypermarkets, and convenience stores, is expected to drive sales, especially for products marketed as organic and healthy. Despite competition from artisanal food services offering fresh breakfast options, the demand for breakfast cereals in convenience stores is anticipated to rise. The market's expansion is also supported by innovative product offerings and partnerships aimed at enhancing consumer engagement and boosting sales.

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North America Breakfast Cereals Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Ready-to-cook Cereals

      2. 2.1.2 Ready-to-eat Cereals

    2. 2.2 By Product Type

      1. 2.2.1 Corn-based Breakfast Cereals

      2. 2.2.2 Mixed/Blended Breakfast Cereals

      3. 2.2.3 Other Product Types

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience/Grocery Stores

      3. 2.3.3 Specialist Stores

      4. 2.3.4 Online Retail Stores

      5. 2.3.5 Other Distribution Channels

    4. 2.4 By Country

      1. 2.4.1 United States

      2. 2.4.2 Mexico

      3. 2.4.3 Canada

      4. 2.4.4 Rest of North America

North America Breakfast Cereals Market Size FAQs

The North America Breakfast Cereals Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)

General Mills Inc., Kellogg NA Co., PepsiCo, Inc., Bob’s Red Mill Natural Foods and Post Consumer Brands, LLC are the major companies operating in the North America Breakfast Cereals Market.

North America Breakfast Cereals Market Report Snapshots

North America Breakfast Cereals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)