North America Chewing Gum Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 4.53 Billion |
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Market Size (2030) | USD 5.68 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 3.84 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Chewing Gum Market Analysis
The North America Chewing Gum Market size is estimated at 4.53 billion USD in 2024, and is expected to reach 5.68 billion USD by 2030, growing at a CAGR of 3.84% during the forecast period (2024-2030).
4.53 Billion
Market Size in 2024 (USD)
5.68 Billion
Market Size in 2030 (USD)
-0.04 %
CAGR (2018-2023)
3.84 %
CAGR (2024-2030)
Largest Segment by Sugar Content
58.72 %
value share, Sugar-free Chewing Gum, 2023
The population's inclination toward sugar-free food and beverages due to the occurrence of diabetes, oral diseases and sugar-related diseases is largely boosting the market.
Largest Segment by Distribution Channel
46.02 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets is being driven by the range of chewing gum products available at these stores, with growing shelf space impacting impulse buying in the region.
Fastest-growing Segment by Sugar Content
4.09 %
Projected CAGR, Sugar-free Chewing Gum, 2024-2030
Sugar-free chewing gums are being recognized as a preventive measure for dental ailments by various leading dental association globally, which may drive the segment in future.
Fastest-growing Segment by Distribution Channel
4.70 %
Projected CAGR, Online Retail Store, 2024-2030
The channel removes the need for expensive retail premises allowing for investment in better marketing and customer experience, thus making it a preferred retail channel.
Leading Market Player
44.88 %
market share, Mars Incorporated, 2022
The presence of exhaustive product offerings, a larger distribution network, and a wider presence throughout the region have made Mars Incorporated a leading market player.
High penetration of key retail chains helped supermarkets and hypermarkets be the most preferred channels, holding more than 40% market share in 2023
- The sales value of chewing gums through distribution channels experienced a growth rate of 8.56% in 2023 compared to 2022 and registered a CAGR of 4.90% during the review period (2021-2023). The growth is due to the high penetration of supermarkets and other traditional store formats, followed by mass merchandise stores, such as department stores and convenience stores. Volume sales of chewing gums across supermarkets and hypermarkets grew by 11% from 2021 to 2023. The rising popularity of e-commerce and vending machines is also propelling the growth of the market.
- The online retail stores segment is expected to be the fastest-growing distribution channel, recording a CAGR of 7.57% during the forecast period and a growth rate of 3.78% in 2029 compared to 2028. The e-commerce sector is growing at a faster pace than any other traditional retail channel. The key online retailers are Walmart, Amazon, Dell, Sears, Staples, Costco, and Best Buy. Many traditional retailers, such as Walmart, Target, and Aldi, among others, are also offering e-commerce alternatives to captivate a larger market.
- The United States is the largest-growing regional segment in the market studied, which consumed the largest amount of chewing gums through off-trade retail channels, accounting for a significant value share of 65.8% in 2022. The retail sector in the United States is huge, which, in turn, attracts international companies to adopt business models that were first established in the country. Supermarkets are the preferred channels for purchasing chewing gums in the United States, accounting for a significant value share of 42.72% in 2023. Supermarkets are a common sight on American streets, and most towns with a population of more than 5000 people have one supermarket in their vicinity.
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Halloween chewing gum and other candy-buying traditions, where 82% of the population participate, a major driving factor for growth in North America
- The North American chewing gum market observed a growth of 3.8% in 2023 compared to 2022. Further growth is anticipated with the rising volume of health-conscious consumers in the region. Despite the rise in healthier eating, chewing gum sales have been favorable over the years. Consumers across the region are opting for sugar-free chewing gums after their meals or between their breaks. The average American eats 34 teaspoons of sugar a day, i.e., about 500+ calories. Moreover, 10% of the sugar in the average person’s diet comes from confectionery like chewing gum.
- The United States is the largest-growing region in the market studied, accounting for a significant value share of 68.8% in 2022 in the market. This growth is majorly attributed to the availability of chewing gums in various shapes, colors, flavors, etc. In the United States, 45.5% of consumers prefer mint-flavored chewing gums, while fruit flavor is liked by 29.1% of consumers in 2022. The availability of gums in different flavors also promotes the consumer's buying power as they can purchase these products in accordance with their preferences. Likewise, around 82% of Americans participate in Halloween chewing gum and other candy-buying traditions.
- The United States is also anticipated to be the fastest-growing region in the coming years, registering a CAGR of 5.37% from 2027 to 2029. For Valentine's Day, Easter, Halloween, and other holidays, the majority of Americans (about 80%-90%) purchase confectionery, which leads to a rise in the sales and consumption of chewing gums, especially sugar-based chewing gums. Hence, consumers embraced confectionery and gums as a kind of self-care and enjoyment, finding their inspiration on social media or as an impulse purchase in the grocery aisle.
North America Chewing Gum Market Trends
The strong production capacity across the region supported the market’s growth
- North America is a heavy producer and consumer of chewing gums. As of 2022, Mexico hosted the largest gum factory worldwide, based in Puebla, where around 60,000 tons of gum, most of which are intended for domestic consumption, is produced per year.
- Flavor is one of the most significant attributes when it comes to buying chewing gum. Some popular chewing gum flavors include peppermint, spearmint, watermelon, cinnamon, original bubblegum, and tropical. Labels have an impact even while purchasing a product like chewing gum. Terms like “natural” and “plant-based” on labels draw people in even if they do not know what those terms mean since they perceive them to be a healthier variant.
- Consumers in the region prefer to buy gum in bulk packages in many retail stores for lower prices. The economic parameter is one of the important and major factors influencing the consumer’s gum-buying behavior in North America.
- The market's growth is anticipated to be constrained by rising concerns about the adverse impacts of gums' hazardous elements, such as plastic and artificial preservatives. However, product innovations, such as incorporating natural ingredients and introducing new product flavors, are expected to aid the market’s growth during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The usage of low-calorie plant-based sweeteners stevia and xylitol, is boosting the demand for sugar-free chewing gums in the market
North America Chewing Gum Industry Overview
The North America Chewing Gum Market is fairly consolidated, with the top five companies occupying 89.76%. The major players in this market are Lotte Corporation, Mars Incorporated, Mondelēz International Inc., Perfetti Van Melle BV and The Hershey Company (sorted alphabetically).
North America Chewing Gum Market Leaders
Lotte Corporation
Mars Incorporated
Mondelēz International Inc.
Perfetti Van Melle BV
The Hershey Company
Other important companies include Canel's Group, Church & Dwight Co. Inc., Focus Foods Inc., Ford Gum & Machine Company Inc., Gerrit J. Verburg Co., Mazee LLC, Simply Gum Inc., The PUR Company Inc., Xylichew.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Chewing Gum Market News
- December 2022: Perfetti Van Melle BV acquired the gums business of Mondelēz International.
- March 2022: Gerrit J. Verburg Co. expanded its portfolio of chewing gums with the introduction of MiniMini Chicles Gum, which is available in fruit flavors.
- February 2022: Perfetti Van Melle BV launched a new flavor, Berry, under its gum segment. This gum provides fresh breath and has the added benefit of vitamins B6, B12, and C. Mentos Gum with Vitamins is sugar-free and comes in a 45-piece bottle.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
North America Chewing Gum Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Sugar Content
- 5.1.1 Sugar Chewing Gum
- 5.1.2 Sugar-free Chewing Gum
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
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5.3 Country
- 5.3.1 Canada
- 5.3.2 Mexico
- 5.3.3 United States
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Canel's Group
- 6.4.2 Church & Dwight Co. Inc.
- 6.4.3 Focus Foods Inc.
- 6.4.4 Ford Gum & Machine Company Inc.
- 6.4.5 Gerrit J. Verburg Co.
- 6.4.6 Lotte Corporation
- 6.4.7 Mars Incorporated
- 6.4.8 Mazee LLC
- 6.4.9 Mondelēz International Inc.
- 6.4.10 Perfetti Van Melle BV
- 6.4.11 Simply Gum Inc.
- 6.4.12 The Hershey Company
- 6.4.13 The PUR Company Inc.
- 6.4.14 Xylichew
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 2:
- VALUE OF CHEWING GUM MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 3:
- VOLUME OF CHEWING GUM MARKET BY SUGAR CONTENT, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 4:
- VALUE OF CHEWING GUM MARKET BY SUGAR CONTENT, USD, NORTH AMERICA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF SUGAR CHEWING GUM MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 8:
- VALUE OF SUGAR CHEWING GUM MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 9:
- VALUE SHARE OF SUGAR CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
- Figure 10:
- VOLUME OF SUGAR-FREE CHEWING GUM MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 11:
- VALUE OF SUGAR-FREE CHEWING GUM MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF SUGAR-FREE CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
- Figure 13:
- VOLUME OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 14:
- VALUE OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
- Figure 15:
- VOLUME SHARE OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 16:
- VALUE SHARE OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 17:
- VOLUME OF CHEWING GUM MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 18:
- VALUE OF CHEWING GUM MARKET SOLD VIA CONVENIENCE STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 19:
- VALUE SHARE OF CHEWING GUM MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 20:
- VOLUME OF CHEWING GUM MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 21:
- VALUE OF CHEWING GUM MARKET SOLD VIA ONLINE RETAIL STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 22:
- VALUE SHARE OF CHEWING GUM MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 23:
- VOLUME OF CHEWING GUM MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 24:
- VALUE OF CHEWING GUM MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 25:
- VALUE SHARE OF CHEWING GUM MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 26:
- VOLUME OF CHEWING GUM MARKET SOLD VIA OTHERS, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 27:
- VALUE OF CHEWING GUM MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2018 - 2030
- Figure 28:
- VALUE SHARE OF CHEWING GUM MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 29:
- VOLUME OF CHEWING GUM MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 30:
- VALUE OF CHEWING GUM MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 31:
- VOLUME SHARE OF CHEWING GUM MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 32:
- VALUE SHARE OF CHEWING GUM MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 33:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, CANADA, 2018 - 2030
- Figure 34:
- VALUE OF CHEWING GUM MARKET, USD, CANADA, 2018 - 2030
- Figure 35:
- VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, CANADA, 2023 VS 2030
- Figure 36:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, MEXICO, 2018 - 2030
- Figure 37:
- VALUE OF CHEWING GUM MARKET, USD, MEXICO, 2018 - 2030
- Figure 38:
- VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, MEXICO, 2023 VS 2030
- Figure 39:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 40:
- VALUE OF CHEWING GUM MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 41:
- VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, UNITED STATES, 2023 VS 2030
- Figure 42:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 43:
- VALUE OF CHEWING GUM MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 44:
- VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, REST OF NORTH AMERICA, 2023 VS 2030
- Figure 45:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 46:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 47:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Chewing Gum Industry Segmentation
Sugar Chewing Gum, Sugar-free Chewing Gum are covered as segments by Sugar Content. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The sales value of chewing gums through distribution channels experienced a growth rate of 8.56% in 2023 compared to 2022 and registered a CAGR of 4.90% during the review period (2021-2023). The growth is due to the high penetration of supermarkets and other traditional store formats, followed by mass merchandise stores, such as department stores and convenience stores. Volume sales of chewing gums across supermarkets and hypermarkets grew by 11% from 2021 to 2023. The rising popularity of e-commerce and vending machines is also propelling the growth of the market.
- The online retail stores segment is expected to be the fastest-growing distribution channel, recording a CAGR of 7.57% during the forecast period and a growth rate of 3.78% in 2029 compared to 2028. The e-commerce sector is growing at a faster pace than any other traditional retail channel. The key online retailers are Walmart, Amazon, Dell, Sears, Staples, Costco, and Best Buy. Many traditional retailers, such as Walmart, Target, and Aldi, among others, are also offering e-commerce alternatives to captivate a larger market.
- The United States is the largest-growing regional segment in the market studied, which consumed the largest amount of chewing gums through off-trade retail channels, accounting for a significant value share of 65.8% in 2022. The retail sector in the United States is huge, which, in turn, attracts international companies to adopt business models that were first established in the country. Supermarkets are the preferred channels for purchasing chewing gums in the United States, accounting for a significant value share of 42.72% in 2023. Supermarkets are a common sight on American streets, and most towns with a population of more than 5000 people have one supermarket in their vicinity.
| Sugar Content | Sugar Chewing Gum |
| Sugar-free Chewing Gum | |
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others | |
| Country | Canada |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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