Market Trends of North America Clean Label Ingredient Industry
This section covers the major market trends shaping the North America Clean Label Ingredient Market according to our research experts:
Health Issues Associated with the Use of Artificial Food Additives
Consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients, such as colorants, flavors, texturizers, fat replacers, and sweeteners, owing to various research projects and bans introduced by governments. Consumption of such ingredients can lead to hyperkinesia, tumors, skin rashes, kidney damage, migraine, sleep disturbance, asthma, and ill-gut health. These health issues have led to a consumer shift toward natural additives. Government authorities, such as the WHO, FDA, EFSA, and FSSAI, have recognized the hazardous effects of these ingredients and have laid down guidelines for the use of such ingredients in food products that food & beverage manufacturers have to comply. Moreover, the use of clean-label ingredients also assists manufacturers in their marketing and branding strategies. Thus, the demand for clean-label ingredients is expected to increase at a significant rate during the forecast period.
United States holds the Largest Share
Clean label is driving new product innovation, foods generally sold in the United States are, 'clean,' i.e., safe for consumption despite labeling not always being 100% 'truthful and not misleading'. Yet, a number of trends have emerged in conjunction with the clean label movement as opportunities for food makers to connect and resonate with their target audience. Moreover, the demand for probiotic cultures and fatty food items, with healthier fatty acid compositions, vitamin compositions for particular nutrition value, is increasing in United States, which in turn boosting the demand for clean label ingredients in the country.
