Market Trends of north america confectionery Industry
Health consciousness and the demand for healthier alternatives have influenced the confectionery market across North America
- Confectionery consumption in North America is attributed to cultural traditions and celebrations, making the consumption possible at least once a year. About 26% of Americans aged more than or equal to 2 years consumed candy, and among youth aged 2-18 years, 31% of Americans consume confectionery on any given day as of 2021.
- The preference for various taste profiles associated with the emergence of innovative flavors in chocolate products is one of the major factors driving consumers’ attention. Over 90% of Americans prefer a little extra in their chocolate, especially almonds.
- Premium and craft chocolates continue to increase in market share and consumer recognition in the region. Premium chocolate had an audience with 67% of chocolate consumers purchasing it in 2020.
- The healthfulness of a product positively influences the perception of product quality. Products with labels advertising “immune-boosting” or “mood-enhancing” benefits are popping up more frequently.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The use of naturally produced color with unique color emulsion technology is expected to propel the North America confectionery ingredients market
