Market Trends of North America Dairy Beverages Industry
This section covers the major market trends shaping the North America Dairy Based Beverages Market according to our research experts:
Growing Demand for Probiotic Beverages
Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health conscious population is the major factor boosting the growth of the dairy-based probiotic beverage market. Probiotic beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruit and beverages companies are extending their product line by adding probiotic beverages to their portfolio, which includes functional beverages. Functional foods and probiotic drinks are a trending food habit all over the world.
Growing Demand for Functional Beverages
The market for dairy based beverage is increasing very rapidly, as consumers are paying more attention to health and well-being. In North American, beverages are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on gut health augmenting the probiotic and functional drinks market. Dairy beverage manufacturers are marketing various probiotic and functional drinks by emphasizing on their good health benefits, greater accessibility, and the availability of multiple flavors. The consumer segments driving the growth of the market include ageing consumers looking for vitality, millennials who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health’.
