Market Share of North America Deodorants Industry
The North American deodorants market is highly competitive and consolidated, with a strong presence of global players. The demand is mainly driven by higher adoption of daily personal care routines and consumers' awareness of various brands. The major players include Procter & Gamble Co., Unilever PLC, Henkel AG & Co KGaA, Colgate-Palmolive, and Revlon Inc., among others. In the market studied, the established players that claim to offer natural and metal-free options and those involved in sustainable practices have a higher penetration rate across the retail shelves and online channels.
North America Deodorant Market Leaders
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Unilever PLC
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Beiersdorf AG
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Revlon Inc.
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Procter & Gamble Co.
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Colgate-Palmolive Company
*Disclaimer: Major Players sorted in no particular order
