Market Size of North America Deodorants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 8.29 Billion |
| Market Size (2029) | USD 11.48 Billion |
| CAGR (2024 - 2029) | 6.73 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
North America Deodorant Market Analysis
The North America Deodorants Market size is estimated at USD 8.29 billion in 2024, and is expected to reach USD 11.48 billion by 2029, growing at a CAGR of 6.73% during the forecast period (2024-2029).
The impact of COVID-19 on consumer purchase of deodorants was visible in the prices of products, as prices were slashed down to clear accumulated stock. Deodorants were not deemed necessary products during this crisis; hence, their demand was anticipated to be low. Traveling restrictions due to COVID-19 is certainly impacted the growth of the deodorants market for some time. Additionally, the decrease in consumer preference for maintaining grooming standards as people stay at home due to the COVID-19 outbreak negatively impacts the deodorants market.
The deodorants market in the region has grown due to rising hygiene awareness and the availability of various fragrances in various formats. On the other hand, the abundance of male grooming products supplemented by the presence of global vendors and growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.
There has been an increase in demand for safe, natural, and organic deodorant products in the market due to the rise in consumer awareness about the harmful effects of paraben and aluminum compounds present in the deodorants.
North America Deodorant Industry Segmentation
A deodorant is a substance applied to the body to prevent or mask body odor due to bacterial breakdown of perspiration in the armpits. The North American deodorants market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into sprays, creams, gels, and other products. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, online retail, and other distribution channels. By geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasting have been done in value terms of USD million.
| By Product Type | |
| Spray | |
| Cream | |
| Gel | |
| Other Products |
| By Distribution Channel | |
| Supermarkets and Hypermarkets | |
| Convenience Stores | |
| Pharmacies and Drug Stores | |
| Online Retail | |
| Other Distribution Channels |
| Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Deodorants Market Size Summary
The North American deodorants market is poised for significant growth, driven by increasing consumer awareness of hygiene and the availability of diverse fragrance options. The market has rebounded from the initial setbacks caused by the COVID-19 pandemic, which temporarily dampened demand due to reduced grooming habits and travel restrictions. However, the rising trend of personal grooming, coupled with a growing preference for natural and organic products, is propelling the market forward. Consumers are increasingly seeking deodorants free from harmful substances like parabens and aluminum, reflecting a broader shift towards healthier lifestyle choices. This trend is particularly evident among teenagers and athletes, who are more conscious of hygiene and personal care.
The market is characterized by intense competition and a strong presence of global players such as Procter & Gamble, Unilever, and Henkel. These companies are capitalizing on the growing demand for innovative and sustainable products, such as refillable and metal-free deodorants. The rise in female workforce participation and the demand for novel fragrances, especially among millennials, are further fueling market expansion. The established retail infrastructure in the United States facilitates easy access to a wide range of deodorant brands, enhancing consumer choice and driving market growth. As consumers increasingly prioritize daily personal care routines, the deodorants market in North America is expected to continue its upward trajectory.
North America Deodorants Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Spray
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2.1.2 Cream
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2.1.3 Gel
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2.1.4 Other Products
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2.2 By Distribution Channel
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2.2.1 Supermarkets and Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies and Drug Stores
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2.2.4 Online Retail
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Mexico
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2.3.4 Rest of North America
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North America Deodorants Market Size FAQs
How big is the North America Deodorants Market?
The North America Deodorants Market size is expected to reach USD 8.29 billion in 2024 and grow at a CAGR of 6.73% to reach USD 11.48 billion by 2029.
What is the current North America Deodorants Market size?
In 2024, the North America Deodorants Market size is expected to reach USD 8.29 billion.
