North America Deodorants Market Trends

Statistics for the 2023 & 2024 North America Deodorants market trends, created by Mordor Intelligence™ Industry Reports. North America Deodorants trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Market Trends of North America Deodorants Industry

This section covers the major market trends shaping the North America Deodorants Market according to our research experts:

Growing Concern About Hygiene and Freshness

The rising awareness about hygiene due to changes in lifestyle and improvement in the standard of living is a result of consumer awareness and socialization. The healthy living trend is primarily driving the deodorants market in North America. Smelling good is a sign of good hygiene and etiquette. Consumers use deodorants regularly to maintain their hygiene, leading to increased usage. Hence, for the middle-income group, companies are launching cheap and effective products. Increasing consumer inclination toward being presentable, sweat-free, and odor-free for 24 hours leads the key players to manufacture clinically proven products that stay effective for more than 24 hours on the body. The rise in the use of organic deodorants by teenagers and athletes and the increase in awareness about hygiene among consumers are anticipated to fuel the demand for deodorants during the forecast period.

Trend1

United States holds Largest Market Share

The increasing demand for personal grooming products, along with the rise in female workforce participation, represents one of the key factors driving the growth of the market in the United States. Furthermore, the rising demand for novel and innovative fragrances and scented products among the masses, especially millennials, is creating a positive outlook for the market. Like other consumer packaged goods across categories, the United States' demand for "natural" increases as consumers look for natural alternatives. An established retail platform is one of the main factors that has led to the growth and usage of deodorants in the country. Furthermore, the ease in product availability and numerous brands choosing the country as a launchpad have given consumers access to both international and novel players in the category.

Sales growth of fragrances in the United States in 2017, by product type1

North America Deodorant Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)