North America Dietary Supplement Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 42.31 Billion |
| Market Size (2029) | USD 56.89 Billion |
| CAGR (2024 - 2029) | 6.10 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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North America Dietary Supplement Market Analysis
The North America Dietary Supplement Market size is estimated at USD 42.31 billion in 2024, and is expected to reach USD 56.89 billion by 2029, growing at a CAGR of 6.10% during the forecast period (2024-2029).
The demand for dietary supplements is increasing across the North American region due to rising consumer inclination toward a healthier lifestyle with the inclusion of macro and micro-nutrients. For instance, according to the International Food Information Council, in 2022, Vitamin C was the second most frequently mentioned nutrient consumed by consumers in the United States to improve their immune function or health, with approximately 60% of respondents citing it. Similarly, 51% consumed vitamin D, while 45% preferred other vitamin and mineral supplements to improve their immune health. Additionally, manufacturers are launching innovative products in different formats, such as powders, chews, and gummies. For instance, in February 2024, NOVOS launched NOVOS Vital, a supplement chew that supports essential organ functions that decline with age. Moreover, companies are introducing dietary supplements with claims of improving skin health. For instance, in November 2023, Neutrogena launched a line of beauty supplement gummies that contain vitamins such as vitamin C, astaxanthin, probiotics, vitamins A, C, and E, zinc, and selenium to provide added benefits to the skin.
North America Dietary Supplement Market Trends
Increasing Focus on Maintaining Health and Well-Being
The growing focus on health and well-being draws consumers' attention toward nutritional supplements. Consumers prioritize holistic wellness and physical and mental health to feel their best truly. Moreover, the rising prevalence of digestive disorders, such as irritable bowel syndrome (IBS) and gastroesophageal reflux disease, among consumers is boosting the demand for dietary supplements. Manufacturers are also launching products to capitalize on consumers’ needs. For instance, in February 2024, Medella Springs Healthcare launched AddiVance, a stimulant-free dietary supplement to address common nutritional imbalances in individuals experiencing a lack of focus and impulsive behavior. The company claimed that the product is designed using high-quality ingredients, sourced at cGMP facilities, tested, and manufactured at FDA-registered facilities in the United States.
United States Is The Largest Market For Dietary Supplements
Stress, anxiety, and depression are increasingly becoming prevalent among individuals owing to their busy lifestyles and unhealthy eating habits. Hence, the consumption of health supplements is growing as they contain vitamins, minerals, antioxidants, and other ingredients that improve blood supply and mood. In addition, increasing usage of weight-loss medication drives the need for various health supplements. As weight-loss drugs curb the appetite, consumers taking medications may face difficulty getting macronutrients and micronutrients needed for optimal muscular, cardiovascular, and brain health. Therefore, individuals taking such medications supplement with products that provide essential nutrients and help achieve sustainable weight loss. Moreover, market players are adopting innovative strategies to expand their consumer base. For instance, Nature Made, a top vitamin and supplement brand, launched "The Start of Something Great" advertising campaign in December 2022. The campaign aims to establish Nature Made vitamins as the transformative regimen to set good days in motion.
North America Dietary Supplement Industry Overview
The North America dietary supplements market is highly competitive. Amway Corporation, Abbott, Glanbia, Plc, Bayer AG, and NOW Foods are some major players in the North American dietary supplement industry. Companies focus on strengthening their presence as key players by integrating business operations across the value chain and implementing marketing strategies such as personalized products, product launches, and vegan dietary supplements.
North America Dietary Supplement Market Leaders
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Abbott
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Amway Corporation
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Glanbia, Plc
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Bayer AG
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NOW Foods
*Disclaimer: Major Players sorted in no particular order
North America Dietary Supplement Market News
- February 2024: Medella Springs Healthcare launched AddiVance, a stimulant-free dietary supplement to address common nutritional imbalances in individuals experiencing a lack of focus and impulsive behavior. The company claimed that the product is designed using high-quality ingredients, sourced at cGMP facilities, tested, and manufactured at FDA-registered facilities in the United States.
- January 2024: Chobani introduced Chobani Creations Greek Yogurt in six flavors, including Mocha Tiramisu, Orange Cream Pop, Cherry Cheesecake, Apple Pie à la Mode, Caramel Sundae, and Bananas Foster. The company claimed that the products are a source of protein and calcium and contain numerous probiotics and nine essential amino acids.
- January 2024: Amway’s supplements brand, Nutrilite, named regenerative agriculture a key focus area to maintain a steady provision of botanicals of its products and formed partnerships with farmers to meet the growing demand. Amway farms are located in the United States and have been adopting this seed-to-supplement strategy for decades.
North America Dietary Supplement Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Focus on Maintaining Health and Well-Being
- 4.1.2 Launching Supplements For Specific Purposes and Targeted Population
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4.2 Market Restraints
- 4.2.1 Supplement Consumption and Their Side-effects
- 4.2.2 Inclination Towards Substitute Products
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Vitamins and Minerals
- 5.1.2 Proteins and Amino Acids
- 5.1.3 Fatty Acids
- 5.1.4 Herbal Supplements
- 5.1.5 Enzymes
- 5.1.6 Other Product Types
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5.2 Form
- 5.2.1 Tablets
- 5.2.2 Capsules
- 5.2.3 Powder
- 5.2.4 Gummies
- 5.2.5 Other Forms
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5.3 Distribution Channel
- 5.3.1 Supermarkets/hypermarkets
- 5.3.2 Pharmacies/drug Stores
- 5.3.3 Online Retail Stores
- 5.3.4 Other Distribution Channels
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5.4 Geography
- 5.4.1 United States
- 5.4.2 Canada
- 5.4.3 Mexico
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Abbott
- 6.3.2 Amway Corporation
- 6.3.3 Glanbia PLC
- 6.3.4 Bayer AG
- 6.3.5 NOW Food
- 6.3.6 The Carlyle Group
- 6.3.7 Nutraceutics Inc.
- 6.3.8 Herbalife Nutrition
- 6.3.9 Forest Remedies
- 6.3.10 Procter & Gamble
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Dietary Supplement Industry Segmentation
The dietary supplements contain minerals, vitamins, and other substances taken to complement the diet. The North America dietary supplement market is segmented by product type (vitamins and minerals, proteins and amino acids, fatty acids, herbal supplements, enzymes, and others); form (tablets, capsules, powder, gummies, and other forms); distribution channel (pharmacies & drug stores, supermarkets & hypermarkets, online channels, and others); and geography (United States, Canada, Mexico, and Rest of North America). The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Vitamins and Minerals |
| Proteins and Amino Acids | |
| Fatty Acids | |
| Herbal Supplements | |
| Enzymes | |
| Other Product Types | |
| Form | Tablets |
| Capsules | |
| Powder | |
| Gummies | |
| Other Forms | |
| Distribution Channel | Supermarkets/hypermarkets |
| Pharmacies/drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Dietary Supplement Market Research FAQs
How big is the North America Dietary Supplement Market?
The North America Dietary Supplement Market size is expected to reach USD 42.31 billion in 2024 and grow at a CAGR of 6.10% to reach USD 56.89 billion by 2029.
What is the current North America Dietary Supplement Market size?
In 2024, the North America Dietary Supplement Market size is expected to reach USD 42.31 billion.
Who are the key players in North America Dietary Supplement Market?
Abbott, Amway Corporation, Glanbia, Plc, Bayer AG and NOW Foods are the major companies operating in the North America Dietary Supplement Market.
What years does this North America Dietary Supplement Market cover, and what was the market size in 2023?
In 2023, the North America Dietary Supplement Market size was estimated at USD 39.73 billion. The report covers the North America Dietary Supplement Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Dietary Supplement Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the top consumer trends influencing the North America Supplement Market?
The top consumer trends influencing the North America Supplement Market a) Demand for transparency b) Focus on specific health concerns c) Interest in natural and organic ingredients d) Personalized nutrition approaches
North America Dietary Supplement Industry Report
The North America dietary supplements market is experiencing robust growth, driven by increasing consumer awareness about health and wellness, and the convenience of online shopping. This market, segmented by product types such as vitamins, fatty acids, probiotics, and others, is further analyzed by distribution channels, including both offline and online platforms. The rise of e-commerce has significantly contributed to the market's expansion, offering easy access to a wide range of products from regional and global brands. Additionally, the trend towards personalized nutrition is shaping the market, as consumers seek supplements tailored to their specific health needs. Manufacturers are expanding their product offerings and enhancing their online presence to cater to the growing segment of health-conscious consumers. Offline sales through supermarkets, hypermarkets, and drug stores also support the market's growth, offering personal service. For detailed statistics on the US supplement market size, dietary supplement manufacturers in the USA, market share, size, and revenue growth rate, download a free report PDF from Mordor Intelligence™ Industry Reports, which includes a market forecast outlook and historical overview.
