North America Dietary Supplement Market Size (2024 - 2029)

The North America Dietary Supplement Market is experiencing growth driven by an increasing consumer focus on healthier lifestyles and the incorporation of essential nutrients. This trend is reflected in the rising demand for various dietary supplements, including vitamins and minerals, which are popular for their health benefits, such as immune support. The market is also witnessing innovation, with manufacturers introducing supplements in diverse formats like powders, chews, and gummies. Additionally, there is a growing emphasis on products that claim to enhance skin health, further contributing to the expansion of the market.

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Market Size of North America Dietary Supplement Industry

North America Dietary Supplement Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 42.31 Billion
Market Size (2029) USD 56.89 Billion
CAGR (2024 - 2029) 6.10 %
Market Concentration Low

Major Players

North America Dietary Supplement Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Dietary Supplement Market Analysis

The North America Dietary Supplement Market size is estimated at USD 42.31 billion in 2024, and is expected to reach USD 56.89 billion by 2029, growing at a CAGR of 6.10% during the forecast period (2024-2029).

The demand for dietary supplements is increasing across the North American region due to rising consumer inclination toward a healthier lifestyle with the inclusion of macro and micro-nutrients. For instance, according to the International Food Information Council, in 2022, Vitamin C was the second most frequently mentioned nutrient consumed by consumers in the United States to improve their immune function or health, with approximately 60% of respondents citing it. Similarly, 51% consumed vitamin D, while 45% preferred other vitamin and mineral supplements to improve their immune health. Additionally, manufacturers are launching innovative products in different formats, such as powders, chews, and gummies. For instance, in February 2024, NOVOS launched NOVOS Vital, a supplement chew that supports essential organ functions that decline with age. Moreover, companies are introducing dietary supplements with claims of improving skin health. For instance, in November 2023, Neutrogena launched a line of beauty supplement gummies that contain vitamins such as vitamin C, astaxanthin, probiotics, vitamins A, C, and E, zinc, and selenium to provide added benefits to the skin.

North America Dietary Supplement Industry Segmentation

The dietary supplements contain minerals, vitamins, and other substances taken to complement the diet. The North America dietary supplement market is segmented by product type (vitamins and minerals, proteins and amino acids, fatty acids, herbal supplements, enzymes, and others); form (tablets, capsules, powder, gummies, and other forms); distribution channel (pharmacies & drug stores, supermarkets & hypermarkets, online channels, and others); and geography (United States, Canada, Mexico, and Rest of North America). The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Vitamins and Minerals
Proteins and Amino Acids
Fatty Acids
Herbal Supplements
Enzymes
Other Product Types
Form
Tablets
Capsules
Powder
Gummies
Other Forms
Distribution Channel
Supermarkets/hypermarkets
Pharmacies/drug Stores
Online Retail Stores
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Dietary Supplement Market Size Summary

The North America dietary supplement market is experiencing significant growth, driven by an increasing consumer focus on health and wellness. This trend is characterized by a rising demand for products that offer macro and micro-nutrients, as consumers seek to enhance their lifestyle and improve overall health. The market is witnessing a surge in innovative product offerings, such as powders, chews, and gummies, catering to diverse consumer preferences. Companies are also expanding their product lines to include supplements aimed at improving skin health and addressing specific health concerns, such as digestive disorders and mental well-being. The prevalence of stress, anxiety, and digestive issues is further propelling the demand for dietary supplements, as consumers look for solutions to support their physical and mental health.

The competitive landscape of the North American dietary supplement market is marked by the presence of major players like Amway Corporation, Abbott, Glanbia, Plc, Bayer AG, and NOW Foods. These companies are actively engaging in strategic initiatives to strengthen their market position, such as integrating business operations across the value chain and launching personalized and vegan product lines. The market is also seeing the introduction of new products designed to address specific nutritional imbalances and support weight management. As consumers increasingly turn to supplements to complement their diets, especially those using weight-loss medications, the market is poised for continued expansion, with companies leveraging innovative marketing strategies to reach a broader audience.

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North America Dietary Supplement Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Focus on Maintaining Health and Well-Being

      2. 1.1.2 Launching Supplements For Specific Purposes and Targeted Population

    2. 1.2 Market Restraints

      1. 1.2.1 Supplement Consumption and Their Side-effects

      2. 1.2.2 Inclination Towards Substitute Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Vitamins and Minerals

      2. 2.1.2 Proteins and Amino Acids

      3. 2.1.3 Fatty Acids

      4. 2.1.4 Herbal Supplements

      5. 2.1.5 Enzymes

      6. 2.1.6 Other Product Types

    2. 2.2 Form

      1. 2.2.1 Tablets

      2. 2.2.2 Capsules

      3. 2.2.3 Powder

      4. 2.2.4 Gummies

      5. 2.2.5 Other Forms

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/hypermarkets

      2. 2.3.2 Pharmacies/drug Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 United States

      2. 2.4.2 Canada

      3. 2.4.3 Mexico

      4. 2.4.4 Rest of North America

North America Dietary Supplement Market Size FAQs

The North America Dietary Supplement Market size is expected to reach USD 42.31 billion in 2024 and grow at a CAGR of 6.10% to reach USD 56.89 billion by 2029.

In 2024, the North America Dietary Supplement Market size is expected to reach USD 42.31 billion.

North America Dietary Supplement Market Report Snapshots

North America Dietary Supplement Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)